This document provides an overview of starting or enhancing a social media strategy. It discusses why social media is important, how to get started with a strategy including market research and defining goals. It also reviews the top 5 social networks, how to use each one, and tips for blogging, videos and contests. Key metrics for measuring success are discussed. The document aims to give readers a comprehensive guide to developing an effective social media presence.
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Hello all, I have tried to collate the basics of social media content strategy that can be applied in any situation. Use them and let me know if they helped you in any way. I am more than happy to take any feedback about how to improve the content if you have any sugegstions.
Facebook social media marketing presentation given to local San Luis Obispo small business owners.
Prevail PR
2220 Exposition Dr., San Luis Obispo, CA 93401
(805) 456-8636
http://prevailpr.com/
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Hello all, I have tried to collate the basics of social media content strategy that can be applied in any situation. Use them and let me know if they helped you in any way. I am more than happy to take any feedback about how to improve the content if you have any sugegstions.
Facebook social media marketing presentation given to local San Luis Obispo small business owners.
Prevail PR
2220 Exposition Dr., San Luis Obispo, CA 93401
(805) 456-8636
http://prevailpr.com/
2019 Social Media Marketing Trends and PredictionsJanet E Johnson
2019 Social Media Marketing Trends and Predictions - From Influencers to Stories to Video Marketing. I share 6 of my top predictions.
(Presentation from my Monthly Social Media Marketing Meetup in the Twin Cities - Minneapolis, MN)
How The Heck Do I Do Social Media Marketing - A Basic 101 LessonLiana "Li" Evans
Wondering how the heck to get started in Social Media Marketing? What are the basics you need to know before diving in with the sharks that swim in these social media waters? View this presentation!
This was a solo presentation given at Search Engine Strategies in New York in March 2010. This session covered the basics of social media, things too look out for, things to do and not to do, what goes into a strategy and how different types of social media communities relate to the types of people that are present in social media.
Check out http://www.socialconversations.com for more!
How to run a social media campaign on facebook - Social Media World Forum 2010Nudge Social Media
Toby Beresford from Nudge Social Media on top tips and strategies for running a social media campaign on Facebook. Covered topics include Viral Loops, Engagement, 4 Approaches, Social Remix approach and more...
The 5 W's of Building and Growing Your Online PresenceDerek Rice
Social media allows people to share instant feedback about companies — positive and negative — with friends and followers. It also allows companies to join the conversation, establish themselves as respected experts and influencers within their fields, and to become a trusted friend. All it takes is an active, engaged, and loyal online community. If you build it, will they come? Probably not. But your chances increase if you build a strong foundation. So how do you do that?
Presentation I made to fellows, students and professors at the Cornell University, Ithaca, New York. It is basically a beginner's manual for understanding Social Media Marketing, and how people/organizations can use it to develop their brands.
You’ve created a social media strategy, you’ve determined how to measure your success, and you’ve written your first tweet. Now what? Libby Hall of Flint Interactive gives examples of interactive content that enchants your customers, contests and promotions to grow your fan base, and using listening and measurement tools to build on what works and modify what doesn’t. Question? Conact @FlintGroup
The internet has become the critical hub for all business and personal communications. Discover the ten leading trends that will allow businesses and individuals to succeed online.
* What online innovations are driving business success?
* What are the top social media websites for business?
* What is the future for Google and who is poised to challenge their market presence?
* How can you use the internet to build your personal brand?
* How do you make money in Social Media?
* How do you Twitter? What’s a PeoplePond?
A short presentation by Internet Marketing Manager, Luke Garfield. Covers the basic approach to using social media as a marketing channel for small to medium sized businesses.
2019 Social Media Marketing Trends and PredictionsJanet E Johnson
2019 Social Media Marketing Trends and Predictions - From Influencers to Stories to Video Marketing. I share 6 of my top predictions.
(Presentation from my Monthly Social Media Marketing Meetup in the Twin Cities - Minneapolis, MN)
How The Heck Do I Do Social Media Marketing - A Basic 101 LessonLiana "Li" Evans
Wondering how the heck to get started in Social Media Marketing? What are the basics you need to know before diving in with the sharks that swim in these social media waters? View this presentation!
This was a solo presentation given at Search Engine Strategies in New York in March 2010. This session covered the basics of social media, things too look out for, things to do and not to do, what goes into a strategy and how different types of social media communities relate to the types of people that are present in social media.
Check out http://www.socialconversations.com for more!
How to run a social media campaign on facebook - Social Media World Forum 2010Nudge Social Media
Toby Beresford from Nudge Social Media on top tips and strategies for running a social media campaign on Facebook. Covered topics include Viral Loops, Engagement, 4 Approaches, Social Remix approach and more...
The 5 W's of Building and Growing Your Online PresenceDerek Rice
Social media allows people to share instant feedback about companies — positive and negative — with friends and followers. It also allows companies to join the conversation, establish themselves as respected experts and influencers within their fields, and to become a trusted friend. All it takes is an active, engaged, and loyal online community. If you build it, will they come? Probably not. But your chances increase if you build a strong foundation. So how do you do that?
Presentation I made to fellows, students and professors at the Cornell University, Ithaca, New York. It is basically a beginner's manual for understanding Social Media Marketing, and how people/organizations can use it to develop their brands.
You’ve created a social media strategy, you’ve determined how to measure your success, and you’ve written your first tweet. Now what? Libby Hall of Flint Interactive gives examples of interactive content that enchants your customers, contests and promotions to grow your fan base, and using listening and measurement tools to build on what works and modify what doesn’t. Question? Conact @FlintGroup
The internet has become the critical hub for all business and personal communications. Discover the ten leading trends that will allow businesses and individuals to succeed online.
* What online innovations are driving business success?
* What are the top social media websites for business?
* What is the future for Google and who is poised to challenge their market presence?
* How can you use the internet to build your personal brand?
* How do you make money in Social Media?
* How do you Twitter? What’s a PeoplePond?
A short presentation by Internet Marketing Manager, Luke Garfield. Covers the basic approach to using social media as a marketing channel for small to medium sized businesses.
summary of the first 2 months of my work and simple research in a practical sense, on the BA (Hons) Documentary Photography Course at the UNiversity of South Wales, Newport.
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Your business is important and connecting with your customers is vital.
While marketing makes your audience aware, being social makes them buy.
They buy into your brand, buy into your idea, buy your products.
Because social media is the single largest digital platform for business development, it's important that you make your mark. #sayitwithink
With the proper strategy, Social Media marketing online and offline creates limitless opportunities to engage customers in the moment.
Create the conversation, live the experience...#sayitwithink
Creating a Social Media Strategy by Kate Bradstreet Communications
TCDA Social Media Workshop Nov 14, 2012
1. Starting or Enhancing Your
Social Media Strategy
By Angela Keyser
AK Communications
angela@angelakeyser.com
Phone: 715-212-2910
Twitter: @Angela_Keyser
2. Before We Begin…
“To succeed, we first must
believe we can.”
-Michael Korda
5. Overview
1. Why social media is important
2. How to get started
3. Overview of top five social media networks
4. Tools and tips for managing social media
5. Measuring what matters
6. Top tips for blogging, videos, contests
7. Resources
7. A Little About Me
B.S. Animal Science & International
Agribusiness
Spent the last 10 years working in food
& agriculture marketing & public
relations
8. A Little About Me
Military Spouse
New Mom
Difficult to grow
career given
transient nature of
the military
Started AK
Communications in
fall 2011
9. Coaching, Consulting
+ Freelancing
Marketing Strategy
Advertising
Public Relations
Events/Tradeshows
Websites
Branding
Social Media
Copy + Content Writing
Sales Tools
We Grow Food and Family Fun
16. Why Social Media?
Social networks
and blogs reach
what percentage of
the active U.S.
internet users?
A. 33%
B. 55%
C. 80%
17. Why Social Media?
Last year, the followers on this network
claimed it had 24% influence on
purchase behavior.
This year, the followers of that same
network claim it has a 47% influence on
purchases.
18. Why Social Media?
Other Important Statistics
The ‘check-in’ trend never existed
22% of Americans check social sites
several times/day
B2C companies who blog regularly see
an 88% increase in median monthly
leads (B2B see 67% increase)
19. Why Social Media?
Other Important Statistics
Half of all local searches are performed
on a mobile device
49% of smartphone users use their
device for social networking
Mobile & video are the fastest growing
areas in marketing
Social media helps your SEO
20. Why Social Media?
In one minute online there are:
100 new accounts created on LinkedIn
100,000 tweets sent on Twitter
277,000 log ins on Facebook
2.8 million videos viewed on YouTube
22. How to Get Started
“Begin with the end in
mind” Habit #2 of The 7 Habits of Highly
Effective People
23. How to Get Started
Going Back to Business Basics
Do you have an existing marketing
plan? If so, revisit it. If not, develop one.
What is your brand image?
Fun,
sophisticated, adventurous, creative,
wholesome, family-focused?
24. How to Get Started
Market Research
Who are your target customers?
Ages?
Lifestyles?
Where do they spend their free time?
What needs/wants do they have?
Where do they go for information?
What challenges do they have that
you could help out with?
25. How to Get Started
Market Research
Who are your competitors?
What are their strengths?
What are their weaknesses?
What’syour competitive
advantage?
What are your strengths?
What are your weaknesses?
How are you different/better?
26. How to Get Started
Product
What are you selling?
What adjectives can you use to describe your
product?
What are the tangible things you sell?
What are the intangible things you sell?
What are the benefits of your product?
How does your product make your customer’s life
better/easier?
27. How to Get Started
What are your company’s core values & key
messages?
28. How to Get Started
What is your annual marketing activity calendar?
Review social media Gantt chart
30. The Top 5 Social Networks
Twitter
Facebook
YouTube
Google+
Pinterest
31. Top 5 Social Networks
Over 1 billion monthly users globally
47% male, 53% female
Traffic is highest mid-week btwn 1-3pm
Engagement is 18% higher on Thurs & Fri
Brand engagement in 2011 increased by
176%
32. Top 5 Social Networks
77% of B2C companies acquired customers
from FB (43% of B2B)
9:1 ratio of views to shares
Auto-posting to FB decreases likes and
comments by 70%
95% of all wall posts are not answered by
brands
33. Top 5 Social Networks
Is it right for you?
Most likely should be #1 SM priority if
you’re a B2C business
Are you willing to commit to posting daily
Do you have the capability to answer all wall
posts?
Can you identify at least 1 other person that
can help?
34. Top 5 Social Networks
How to get started
Watch & Listen
Identify 3-5 pages you admire/are similar to your
business and study them
Notice what comments get the most engagement and
which ones don’t
Pay attention to how the brand words things
35. Top 5 Social Networks
How to get started
Start Your Page
Fill in as much company information as possible
Post several pictures/videos
Make several posts before you make your page public
36. Top 5 Social Networks
How to get started
Launching & Engaging
After making your FB page public, let everyone know
Share in your eNewsletter, advertising, website, brochures, etc.
Don’t focus on number of followers, focus on engagement
Use your platform for a variety of things:
Promoting your services/products (sales, promotions)
Product education
Market research
Product development
37. Top 5 Social Networks
How to get started
Fine-Tuning & Exploring
Multiple postings per day
Posting at different times of day
Focus on call-to-actions
Less is more (photos, short videos & short posts)
Partner up with other like-minded pages
Using apps
Develop contests
39. Facebook Contest Tips
Contest Tips
Know the rules
What is your goal/why are you doing this?
What type of contest are you having?
Sweepstakes, essay, photo, video
What’s the prize?
Needs to be enticing
Ideally promotes your brand, product, service
40. Facebook Contest Tips
Contest Tips
Keep it simple
Promote it everywhere
Use it to gather information/insight
Resources
ShortStack.com for 3rd party Facebook apps
HubSpot.com’s – How to Master Facebook Marketing in 10
days
SocialMediaExaminer.com’s – 9 Tips for Running Successful
Facebook Contests
41. Top 5 Social Networks
Measure
Track Monthly Likes
Pay attention to which posts get most
engagement
Ask for feedback from followers
Reward most engaged followers
42. Top 5 Social Networks
500 years of YouTube video are watched on
Facebook every day
4 billion YouTube videos are viewed per day
800 million unique visitors a month
700 YouTube videos are shared on Twitter
each minute
Traffic from mobile devices tripled in 2011
43. Top 5 Social Networks
YouTube was bought by Google so you can
access YouTube through your Google
account
44. Top 5 Social Networks
To create a channel
Log into Google
Click on YouTube along top of window
Sign In on YouTube
Go to upper right hand corner where your picture or a
blue picture icon is and click on the drop down menu
Click on ‘Advanced’ underneath your name and email
Under Channel Settings, click on ‘Rename Channel’
45. Top 5 Social Networks
How to get started
Watch and learn
What is your purpose, goal, expected
customer action?
Does the content fit/support/complement
your brand image, marketing plan activities &
goals?
Who will be your spokesperson/actor?
46. Top 5 Social Networks
How to get started
Do you have a suitable set?
No background distractions
Pleasing to the eye and complementing the actor
Ideally showcasing your product, service, brand in an
indirect way
Would an animated slide show better
communicate your information?
47. Top 5 Social Networks
How to get started
Do you have all the tools?
Camera
SD Card
Tripod
Lights
Microphone
Video editing software
48. Top 5 Social Networks
How to get started
Is you ‘actor’ comfortable speaking in front
of the camera?
What are your talking points?
Do you need a script?
Do you have the appropriate props to best
tell the story?
49. Top 5 Social Networks
How to get started
Keep it short: less than 3 minutes
Focus on product education vs self-
produced advertisement
Keep it entertaining
Action shots but not too much action
Use simple sets, images, demonstrations
Show that you’re human!
Give the viewer something to do (Call-to-Action)
50. Top 5 Social Networks
What’s trending on Twitter today often
becomes tomorrow’s news
It’s becoming search-engine-like
Over 60% are women
Great place to network with
Media
Follow magazines/news/influencers
People you would otherwise never meet
52. Top 5 Social Networks
How to get started
Your handle (@Angela_Keyser) should be
consistent with your brand name
Use key words and your website in your profile
description
Make sure your profile image reflects your logo or
brand image
DON’T tweet on someone’s behalf unless you
publicly notify your followers
53. Top 5 Social Networks
How to get started
Watch, listen and learn
Start following like-minded people & organizations
Use key words, phrases used in other marketing
communications
Using a hashtag (#) directly before a word
(#twitter) gives your tweet stronger searchability
Focus on direct messaging and mentioning people
vs. always blasting out information
54. Top 5 Social Networks
How to get started
One of the best networks for news sharing
Make sure you site your sources
The information can be overwhelming so learn to
use lists or social aggregators
Limit your time
Make sure you determine your goal every time you
hop on the network
55. Top 5 Social Networks
Third most popular social network in regards to
traffic
10.4 million users
Spend 97.8 minutes per visit
80% female
Primarily crafts, gifts, hobbies, interior design,
fashion, recipes
56. Top 5 Social Networks
Best time to pin in the day: 2-4pm EST
Best time to pin in the evening: 8pm-1am EST
Remember the focus is on images
How to Get Started
Go to Pinterest.com and request permission to
sign-up
Once you are granted permission, start following
people or companies to learn the ropes
57. Top 5 Social Networks
170 million users
Users spend 3.3 minutes each time they visit
Primary users are college students and software
developers
Primarily male
Think of Facebook on steroids that hasn’t caught
on yet.
58. Top 5 Social Networks
How to get started
You need a Google account
Sign up for Google+ on the top left hand corner of
the Google account home screen
Begin searching for people and adding them to
self-determined circles
Great for organizing your friends and pages into
more manageable groups
Can really help your SEO b/c backed by Google
59. Don’t Forget…
Blogging
Companies that blog have 55%
more web visitors than those that
don’t
One of the most valuable social
media activities yet the most
often under utilized b/c of time
investment
60% of blogs are updated twice
a week
60. Blogging Tips
Determine the blog leader and 1-2 people to
support
Develop a list of blog topics that compliment your
marketing plan and expertise
Set aside a chunk of time weekly or bi-weekly to
write several blog posts
Post on a regular basis
Focus on call-to-actions and engagement
If possible, integrate your blog with your website
Promote the content on all social media networks
61. Blogging Tips
Vary the content: slide shows, videos, guest posts,
interviews, reviews, commentary
Keep it short
Pay attention to what drives engagement and what
doesn’t
Choose headlines wisely (look to newspaper,
magazine and other blog headlines for guidance)
Remember to tag your posts
Use Blogger (Google) or Wordpress.com for
blogging
62. Don’t Forget…
LinkedIn
More than 135 million users
B2B companies experience a 61% success rate with
customer acquisitions from LinkedIn
75 out of the Fortune 100 companies use LinkedIn
to hire
Groups are hit and miss but overall networking is
extremely effective
63. Managing Social Media
Social Media Aggregators
Help you manage everything
in one place
Allow you to gather and
track more specific data
TweetDeck.com
HooteSuite.com
VerticleResponse.com
64. Measuring What Matters
Measure based on goals
Establish benchmarks
Be patient – it’s a social science
Focus on quality vs. quantity
Engagement vs number of followers
Your target audience activity vs random visitor activity
As soon as possible, try to track conversion rates
Click-through rates
Clicks that result in purchases
65. Sources & Resources
MediaBistro.com
SocialMediaExaminer.co
m
Mashable.com
HubSpot.com
LinkedIn.com
66. Conclusion
Social media is completely doable given the right
plan, focus and daily dedication
Don’t go it alone, find a partner
Keep up with the changes – find a social media
resource you like and try to read their information
regularly. Or, meet with someone that does and get
the download on a regular basis.
Remember, it’s a marathon, not a sprint. Slow and
steady wins the race
67. Questions?
By Angela Keyser
AK Communications
angela@angelakeyser.com
Phone: 715-212-2910
Twitter: @Angela_Keyser
Editor's Notes
Top 25 Most Visited USA Websites Google Facebook YouTube Yahoo! Amazon eBay Wikipedia Craigslist.org Twitter Windows Live LinkedIn Blogspot.com Go Bing MSN Pinterest AOL ESPN Tumblr CNN Interactive Netflix The Huffington Post PayPal Ask Bank of America http://www.alexa.com/siteinfo/google.com
Social networking
Pinterest
45-55
Pinterest
Facebook Least influence on purchases: Twitter
45-55
45-55
Over 167 million U.S. users
What are you trying to accomplish with social media?
45-55
These points of differentiation become framework for your key messages
Why set core values? They give us a deeper sense of responsibility, commitment, motivation. (Many companies found their great success b/c of the core values they developed: -- Sears' commitment to trusting the customer . [From the 19th century onward, any product could be returned to the company with a money back guarantee, which engendered great trust in both directions, enabling booming sales, and, the great success for the firm that followed.] -- Apple Computer's belief in the values of solving problems of society . [The company created the IPod player and ITunes online music store to overcome a conflict between those who sought to download copyrighted music for free and the music industry which sought to protect its artists and its revenues.] -- Marriott's values of systemization and standardization . [The company created a standard model hotel, and then duplicated it hundreds of time around the world, enabling it to grow incredibly fast, and become the leader of its industry.] Once we put strategic plans in place that focus one our core values, we will often find it ’s easier to focus and to find success. Personal Example: BBYP and my core value “Balance” to re-balance my life and help others balance theirs. Core value “make yoga available to all” (financially and physically)
Over 167 million U.S. users
Retail is top industry that gained customers from Facebook