Salisbury Big Business Presentation by Amanda Kennedy, Director of Kennedy PR and Kenzia Digital Marketing.
www.kennedypr.co.uk - marketing for Wiltshire and South of England
www.kenzia.co.uk - restaurant marketing
This is Shane Gibson's presentation in Vancouver at the NextGenRe conference on how Realtors can use the web and social media to become "Exponential Influencers"
This is Shane Gibson's presentation in Vancouver at the NextGenRe conference on how Realtors can use the web and social media to become "Exponential Influencers"
Experiments with Social Media & NetworkingDhiren Gala
Mr. Sanjay Mehta, CEO, MAIA Intelligence was invited for speaking at the Computer Society of India, Nashik Chapter's FutureNet - The Future of Internet conference on February 6, 2011.
Sanjay shares his experience on experimenting with the social media and how social networking helped him leverage the MAIA 1KEY & personal brand.
8 Ways To Determine If Your Brand Is LikeableLikeable Media
As much as consumers would like to think that they make purchase decisions solely based on hard facts such as price and quality, the truth remains that we live in a world of emotional decision makers—not robots. Consumers base decisions on their personal feelings toward a brand, connections they may have, and ultimately how likeable they find a brand.
If you were asked, "Is your brand likeable?" would you know the answer? Or better yet, would you be able to prove it? In this can't miss webinar, Cara Friedman of Likeable Media identifies what it means to be likeable on social media and begins the conversation of how to measure likeability. Register now and really learn what it means to be likeable.
Going Social with CRM: How Social Media is Turning Sales Upside DownShane Gibson
It's not who you know but who knows you in today’s hyper-connected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Understanding the role social media and social networking play in this new dynamic is paramount to your future success as sales professionals, marketers, and corporations. In this fast-paced keynote presentation Shane Gibson co-author of Sociable! will share with you:
* The new rules of engagement in sales and marketing
* Prospecting 2.0: How to use Social Media to connect, attract and grow profitable clients opportunities.
* 5 Reasons not to let sales people post content and 10 reasons why you should.
* The top social media and networking tools for sales organizations
Develop your own small business social media strategy tailored to your brand, your customers, and your staff. Follow the 6 steps to define your plan, assign responsibility, get started, and follow through.
How To Take Your Followers From The Facebook "Like" To The Onsite "Buy Now" (...Mary Davies
In this session I discuss common mistakes to avoid as well as huge wins to be claimed when creating a user experience from Facebook to Onsite. Too often there is a great disconnect in this area leaving a large number of potential customers frustrated and disappointed. It's up to you to win or lose a user through this journey from Facebook to Onsite and it all starts with a positive, personal connection. In this session we cover how to create and maintain a consistent, connected, pleasurable journey for your followers that will have them "Liking" you all the way right through to the "Buy Now".
Want to kill it in the world of social media and blogging? It's all about the C word - community. This was a talk I gave at Problogger Training Event 2014
Webinar Wednesday: Troubles With Facebook? Ideas For Overcoming Them Vegan Mainstream
With all the changes in Facebook, it’s getting harder and harder to reach your fans and followers. Many small businesses are frustrated by the decline in engagement, exposure and traffic. During this webinar, we will talk about ways to overcome this Facebook void.
This past week, I had a prominent CEO from an up and coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him. I was thinking to myself, “there is no other social network that connects me to like-minded CEO’s, Entrepreneurs, Social Marketers, and potential clients like LinkedIn.” Unlike other platforms for business that struggle to connect, messages can be blocked by privacy settings, tweets go unanswered because they look like spam, and emails are full of non-personal marketing that doesn’t relate.
So the question is, with all this activity on Facebook, have you found an effective way to build a fan page that not only bring in followers, but also leads them to becoming buyers?
Facebook for Business delivered to ACT Digital Enterprise on 14 may 2013ACTDigitalEnterprise
Social Media is critical for business marketing in the current global digital boom. This workshop covers the basics of establishing a Facebook page for your business.
Small business owners are confused on how to market their products and services today. Find out why writing content for your business is so vital for success today. Discover the 6 step formula you need to write copy that will help you capture attention, build trust and convert your readers to buyers.
Is Social Media A Skill Set Or A Career Path?James Burnes
Can you advance your career with social media by making it part of your skills and experiences or as using it to create a career path. James Burnes, founder and principal of Project Brilliant, presents to the Social Media Breakfast of Bellingham, WA.
In the past week, I’ve felt the power of the influence shifting in the social business marketplace. It seems that most brands have figured out that it’s more authentic, genuine, and real to partner with an influencer than to run more social media advertising. I’ve literally had 4 different brands reach out to partner on Twitter & Instagram with content, and they want me to feel rewarded for sharing their awesome content. It’s a new strategy to really deliver to the social media audiences based on the niche of the influencer. Also a term you might start to hear more is “micro-celebrity”, these are folks that have a following that is smaller than 100K on any platform. We all want to partner with Taylor Swift but to keep it real, not many brands can afford the endorsement with such a superstar. So the alternative is to work with 5-10 micro-celebrities that are all focused in a niche that serve your CUSTOMERS!
Experiments with Social Media & NetworkingDhiren Gala
Mr. Sanjay Mehta, CEO, MAIA Intelligence was invited for speaking at the Computer Society of India, Nashik Chapter's FutureNet - The Future of Internet conference on February 6, 2011.
Sanjay shares his experience on experimenting with the social media and how social networking helped him leverage the MAIA 1KEY & personal brand.
8 Ways To Determine If Your Brand Is LikeableLikeable Media
As much as consumers would like to think that they make purchase decisions solely based on hard facts such as price and quality, the truth remains that we live in a world of emotional decision makers—not robots. Consumers base decisions on their personal feelings toward a brand, connections they may have, and ultimately how likeable they find a brand.
If you were asked, "Is your brand likeable?" would you know the answer? Or better yet, would you be able to prove it? In this can't miss webinar, Cara Friedman of Likeable Media identifies what it means to be likeable on social media and begins the conversation of how to measure likeability. Register now and really learn what it means to be likeable.
Going Social with CRM: How Social Media is Turning Sales Upside DownShane Gibson
It's not who you know but who knows you in today’s hyper-connected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Understanding the role social media and social networking play in this new dynamic is paramount to your future success as sales professionals, marketers, and corporations. In this fast-paced keynote presentation Shane Gibson co-author of Sociable! will share with you:
* The new rules of engagement in sales and marketing
* Prospecting 2.0: How to use Social Media to connect, attract and grow profitable clients opportunities.
* 5 Reasons not to let sales people post content and 10 reasons why you should.
* The top social media and networking tools for sales organizations
Develop your own small business social media strategy tailored to your brand, your customers, and your staff. Follow the 6 steps to define your plan, assign responsibility, get started, and follow through.
How To Take Your Followers From The Facebook "Like" To The Onsite "Buy Now" (...Mary Davies
In this session I discuss common mistakes to avoid as well as huge wins to be claimed when creating a user experience from Facebook to Onsite. Too often there is a great disconnect in this area leaving a large number of potential customers frustrated and disappointed. It's up to you to win or lose a user through this journey from Facebook to Onsite and it all starts with a positive, personal connection. In this session we cover how to create and maintain a consistent, connected, pleasurable journey for your followers that will have them "Liking" you all the way right through to the "Buy Now".
Want to kill it in the world of social media and blogging? It's all about the C word - community. This was a talk I gave at Problogger Training Event 2014
Webinar Wednesday: Troubles With Facebook? Ideas For Overcoming Them Vegan Mainstream
With all the changes in Facebook, it’s getting harder and harder to reach your fans and followers. Many small businesses are frustrated by the decline in engagement, exposure and traffic. During this webinar, we will talk about ways to overcome this Facebook void.
This past week, I had a prominent CEO from an up and coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him. I was thinking to myself, “there is no other social network that connects me to like-minded CEO’s, Entrepreneurs, Social Marketers, and potential clients like LinkedIn.” Unlike other platforms for business that struggle to connect, messages can be blocked by privacy settings, tweets go unanswered because they look like spam, and emails are full of non-personal marketing that doesn’t relate.
So the question is, with all this activity on Facebook, have you found an effective way to build a fan page that not only bring in followers, but also leads them to becoming buyers?
Facebook for Business delivered to ACT Digital Enterprise on 14 may 2013ACTDigitalEnterprise
Social Media is critical for business marketing in the current global digital boom. This workshop covers the basics of establishing a Facebook page for your business.
Small business owners are confused on how to market their products and services today. Find out why writing content for your business is so vital for success today. Discover the 6 step formula you need to write copy that will help you capture attention, build trust and convert your readers to buyers.
Is Social Media A Skill Set Or A Career Path?James Burnes
Can you advance your career with social media by making it part of your skills and experiences or as using it to create a career path. James Burnes, founder and principal of Project Brilliant, presents to the Social Media Breakfast of Bellingham, WA.
In the past week, I’ve felt the power of the influence shifting in the social business marketplace. It seems that most brands have figured out that it’s more authentic, genuine, and real to partner with an influencer than to run more social media advertising. I’ve literally had 4 different brands reach out to partner on Twitter & Instagram with content, and they want me to feel rewarded for sharing their awesome content. It’s a new strategy to really deliver to the social media audiences based on the niche of the influencer. Also a term you might start to hear more is “micro-celebrity”, these are folks that have a following that is smaller than 100K on any platform. We all want to partner with Taylor Swift but to keep it real, not many brands can afford the endorsement with such a superstar. So the alternative is to work with 5-10 micro-celebrities that are all focused in a niche that serve your CUSTOMERS!
7 tips to improving and building your online brand and presence. From a June 16 New Professionals PRSA Webinar. Arik Hanson and Lauren Fernandez co-presented.
Here are 20 key focus areas you can do to build your personal brand. Some are specific actions, others ideas you can apply across your social media participation, but collectively, this will help establish you as a social leader in your field
A presentation I made at the Lead on Wales event in Cardiff on the 2nd July 2014. Credit to Eric Qualman for use of a video and quote, and Mark W Schaefer for ideas taken from his book 'Social Media Explained' and BuzzFeed for the use of some slides
Are you a small business?
Are you wondering what YOU need to know about LinkedIn?
My latest presentation was designed to take you through all the basic points on how to Optimise your profile and then how to "use" your profile to attract connections, to network and gain new clients.
Please let me know what you think, or share what YOU would like to know more about! I am here to help YOU!
To read more of my articles why not click over to
http://www.myofficebooks.com/blog
Although the term Brand is sometimes overused. Enhancing your understanding of branding and its purpose. Identifying factors that define talent/personal brand equity. Considering the importance of engagement.
As well as learning how to determine, evaluate and evolve your talent/personal brand are key for any professional.
Suggested HR Policies for Social Networkingbcaldwell
Attn Human Resource Professionals: Do you have a policy in your manual about Social Networking? Here is my presentation from the Maryland State SHRM Conference. Enjoy!
Presenting yourself on LinkedIn is step 1 to getting real value out of your use of LinkedIn. These 11 steps and 7 key tips will help you to present yourself in the best possible way.
For a copy of the slides and to find out more please visit https://twentytwo.agency
Welcome aboard!
Thank you for watching. I hope this will be as helpful for you as it has been for me and my clients.
Talk to you soon!
P.S. When you’re ready… here are 3 ways we can help you with marketing and growing your accounting practice:
1. Grab free copy of my book
It's the roadmap to attracting better prospects, signing higher value clients and scaling your accounting firm. - Click Here: https://twentytwo.agency/book
2. Take the test
that will benchmark your firms ability to effortlessly attract, connect with & convert high value clients using the Pioneering Practice Scorecard. - Click here: https://scorecard.twentytwo.agency
3. Join the tribe and connect with firms who are growing too
It's our new Facebook community where ambitious founders, owners, and partners learn to attract better prospects, sign higher value clients and scale their accounting firm. - Click here: https://www.facebook.com/groups/MarketingForProfessionalAdvisors/
It’s easier to build someone else’s dream than your own.
It’s easier to be told what to do than to have to think for yourself.
It’s easier to follow in someone else’s footsteps than carve your own path.
It’s easier to join something that is already there, than start from scratch…
Having A "Brand" Name Isn’t Easy To Choose Though. I’m Sure You’ll Agree.
For example, if you’re a parent looking to name your unborn child or if you have pets that you’re
wanting to name.
You can confirm that name-finding is a tad – "stressful".
No wonder really. You’re creating a personal brand, that’s going to be with that person or pet or in
our case, business, for a VERY long time...
Does Your Start up Need A Friend?
When I started my business (35 years ago) I had a business partner. We didn’t have any clear agreements between us about who was doing what, or how we saw the business making money, or what it would take to do that.
Within a year, we were arguing all the time and eventually we went our separate ways. It took a lot of time, negotiating, heartbreak – not to mention legal fees to sort it all out...
ARE YOU OVERTHINKING IT?
I have a simple theory that the reason why new business owners fail to move forward and grow a business is because THEY SPEND TOO MUCH TIME WEIGHING UP THEIR OPTIONS
As I work with my clients I constantly stress the need to do their homework, and not skip any points when creating your business foundations, because mastery of business is crucial to your success...
There is an ever evolving list of short cuts and tricks for using Facebook. This is one of my favourites because it saves so much time when promoting events.
3. WHO AM I?
Amanda Kennedy
@Kennedy_PR
@KenziaDigital
www.facebook.com/kprmarketing
4. Powerful Facts
Kids are learning on iPad, not chalkboards
We don’t have a choice WHETHER we do social
media, but HOW WELL we do it!
93% of consumers trust peer recommendation, when
only 14% trust advertising
93% of marketers use social media for business
The ROI of Social Media is that your business will still
exist in 5 years time!
5. Why Be On Social Media?
Your customers are on it
Your competitors are on it
Your industry is on it
7. Networking
Brand awareness
Driving people to your website
Building relationships
Spying on competitors
Learning about your industry
Educating potential clients
Customer service
Recruiting staff
9. 1.Have a Killer Profile
Picture of you or your brand
Tell tweeters what you do
Show a side of your personality
Add something a little personal (but not that!)
Never include politics or religion
Have fun
Do not copy other bios
24. Ideas for Using
Facebook Daily
Read Your Newsfeed updates
Post 1-3 Updates
Reply to comments/likes from fans
Share 1 post from another business page
Like/Comment as your Business Page on atleast 2
updates
25. Ideas for Using
Twitter Daily
RT 5 useful tweets
Send 3 business updates (these can be scheduled)
Send 2 personal updates
Shout out to 1 person you admire
Reply to all your @ Mentions
Have one back and forth conversation
Help one person with a business query