The document outlines a comprehensive social media marketing strategy presented by Simon Maselli, covering the importance of social media and trends for 2011. It includes practical steps for establishing an online presence, utilizing platforms like Facebook, Twitter, and LinkedIn, and key mistakes to avoid. The document emphasizes the need for engagement and relationship building to enhance brand awareness and customer service, supported by case studies illustrating successful social media campaigns.

1. Advertising 2011 & Beyond

2. What Does Simon
Maselli Do?
Training & Coaching (http://simonsbiggerbite.com)
Magnetic Sales, Magnetic Customer Service, Magnetic Copywriting
Magnetic Leadership, Supervising, Stress Management
NLP & How to get a Bigger Bite out of Life
Social Media & Personal Branding (http://simonmaselli.com)
Project Management (http://myworth.com.au)

3. Outline for Today
Social Media
Marketing Changes
What Makes a Great Campaign + Video
Simple 7 Step Social Media Strategy
Emerging Trends in Social Media
Questions

4. OUTBOUND MARKETING
GRAB - HOLD ATTENTION - HOPE

5. INBOUND MARKETING
GIVE - BUILD RELATIONSHIP - PERMISSION

6. RETHINK MARKETING
USE YOUR BRAINS - NOT YOUR BUDGET

7. Why Use Social Media?

8. IS SOCIAL MEDIA A FAD?
THE NUMBERS SIMPLY CANNOT BE IGNORED (SOCIALNOMICS)

9. LONG TERM STATS FROM ALEXIA
GLOBAL PAGEVIEWS FOR GOOGLE AND FACEBOOK

10. 5 BIG reasons to use
Social Media Marketing
Exposure/Brand Awareness
Customer Service
Networking/Sales Opportunities
Backlinks/Traffic
Market Intelligence

11. What makes a Great Social
Media Campaign? ROI?

12. 1. THE BLAIR WITCH PROJECT
$22,000 TO MAKE - $240,000,000 GROSS - THE WORLDS MOST PROFITABLE MOVIE

13. 2. BLENDTEC - WILL IT BLEND?
HOME SALES OF BLENDERS INCREASED BY OVER 700%

14. 3. OLD SPICE SOCIAL MEDIA CAMPAIGN
107% INCREASE IN SALES AFTER SOCIAL MEDIA ENGAGEMENT

15. 4. HOTMAIL
FIRST INTEGRATION OF EMAIL AND SOCIAL MEDIA

16. 4. BARACK OBAMA PRESIDENTIAL CAMPAIGN
CONTRIBUTIONS FROM SOCIAL MEDIA WON THE ELECTION

17. SOCIAL MEDIA RETURN ON INVESTMENT
VIDEO COURTESY OF SOCIALNOMICS

18. Top 5 Goals of a Social
Media Campaign
Improve Search Engine Ranking
Increase Brand Awareness
Increase Positive Brand Mentions Online
Improve Customer Service & Satisfaction
Earn More Sales

19. Top 5 Mistakes of a
Social Media Campaign
Not or Barely Monitoring (Amazon)
Down Sourcing to Junior Staff
Fast beats Perfect (Dominos)
Faking It! (Walmart)
Having an “Off” Switch

20. 7 Step Social Media
Strategy

21. Pre-Requisites
What Do you Sell?
What is your Target Market?
How can you link your product to this market?

22. 1. Establish your
Website and a Blog
What is your Target Market?Your website should
be separate from your blog to maximize rankings
on the search engines (double listings) and to
ensure your blog is not confused with a sales type
site. Remember we want to establish you as a
friend or colleague in the eyes of the prospect.
Your blog should provide useful information about
you, your products and your services.

23. 2. Establish Profiles on
the “Golden Triangle”
Facebook, Twitter & Linkedin
Fully complete the information on all of these
profiles and ensure that it provides a consistent
message across networks.
Customize each of these profiles to provide a
consistent look and feel to provide customer
familiarity with your brand

24. 3. Automate your Blog
RSS feed
Use simple and free tools to automate the feed
from your blog to each of these networks. By
completing this the information that you provide
will be replicated 300% for greater exposure.

25. 4. Facebook Profile
Set-up your Facebook business profile as a Page as
opposed to a group or personal profile. This will ensure
maximum exposure to the search engines and will not limit
you in future growth of your fan base.
Create a customized landing page including a call to action
to like your page as well as providing an email opt in
opportunity for an additional marketing source.
Create a customized profile badge of your business that
provides sufficient information to allow someone to decide if
your are a friend or colleague at first glance. Do not get
caught in the crowd.

26. 5. Twitter Profile
Create a Twitter profile with a simple short code
name for your business
Create a customized profile background of your
business that provides sufficient information to
allow someone to decide if your are a friend or
colleague at first glance. Do not get caught in the
crowd.
Follow industry leaders in your niche.

27. 6. Linkedin Profile
Complete the full profile on linked in. Yes this is
time consuming but well worth the effort.
Join communities of industry leaders in your niche.

28. 7. Join the Conversation
The key to social media is your interaction with your
followers.
Create a Facebook competition or event that users can
interact with
Setup Twitter on your mobile, iPad and laptop and Start
Tweeting
Join in on linked in conversations and become a recognized
leader in your Industry.
Install and Use TweetDeck or HootSuite

29. Social Media Strategy
$497

30. Emerging Trends 2011

31. LOCATION BASED SERVICES OVERTAKE TWITTER
FOURSQUARE, FACEBOOK PLACES, GOWALLA

32. LEVERAGE EXISTING CLIENT BASE
APPLE’S PING TO TAKE ON MYSPACE MUSIC

33. NEW ADVERTISING PLATFORMS
FACEBOOK CREDITS, TWITTER FEATURED TWEETS, PLENTY OF FISH

34. SOCIAL MEDIA GAMES
VIRTUAL PRODUCTS - ZYNGA

35. GOOGLE TO KEEP ON FAILING AT SOCIAL MEDIA
ITS NOT IN THEIR DNA

36. Social Media Training
14th December
$197

37. http://simonmaselli.com/blog
http://facebook.com/simonmasellifan
http://twitter.com/simonmaselli
http://youtube.com/simonmaselli
http://au.linkedin.com/in/simonmaselli
Questions