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Welcome C HRIS  K ATTERJOHN Publisher Indianapolis Business Journal   IBJ.com
 
Who are we? James Burnes VP Development and Strategy Colin Vaughan Marketing Strategist, Obama Get Out The Vote Captain
 
 
the Obama Campaign Showed Us About the Power of Digital and Social Media 12 Business Lessons
How do you get people to invest in your products or services when they.. ,[object Object],[object Object],[object Object],[object Object],[object Object]
How did this guy…
… become this guy
His aspirations exceeded his present path
You have to know your GOALS
And build the proper STRATEGY
You cannot afford to EXPERIMENT
If you want to OUTMANUEVER
If you want to OUTWIT
If you want to WIN
GOALS
 
THIS IS NOT ABOUT YOU
IT’S ABOUT YOUR CONSUMER
? What is your unique selling proposition?
Obama’s Campaign   pictured this as their   competition More of the same versus change
Not just talk change, be change
Goals >  Strategy  > Tactics
Integrate the Internet into everything we do;   make the web the hub of our operations Strategy:
Be grassroots; think at the individual consumer’s level Strategy:
Create and maintain connections, big and small, to  make consumers part of our mission   Strategy:
Who’s on your  TEAM
Goals > Strategy >   Tactics
A centralized customer database   is the difference between marketing   wisely and marketing poorly Lesson #1:
A centralized database of every voter
Social Networks leverage  vast audiences quickly Lesson #2:
 
Only three are a ‘must’ right now
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[object Object],[object Object],Quick stats, amazing facts
Quick stats, amazing facts ,[object Object],[object Object]
YouTube is a powerful tool  to spread your message Lesson #3:
 
Quick stats, amazing facts ,[object Object],[object Object],[object Object],[object Object]
Quick stats, amazing facts ,[object Object],[object Object],[object Object],[object Object]
 
 
No sale is too small in generating  a relationship with the consumer Lesson #4:
Quick stats, amazing facts ,[object Object],[object Object],[object Object],[object Object]
 
Targeted email marketing can generate   quick cash with the proper message Lesson #5:
Quick stats, amazing facts ,[object Object],[object Object]
 
 
A self-managed social network  can succeed if it fills a void Lesson #6:
my.barackobama.com
my.barackobama.com
Quick stats, amazing facts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Microsites on niche topics can   generate audience exposure   that you’d otherwise miss Lesson #7:
VoteForChange.com
 
SEM is critical and targeted   online banner advertising can   draw a huge response Lesson #8:
 
SEM Keyword Overlap
 
 
Mobile applications engage your  audience anytime, anywhere Lesson #9:
 
Quick stats, amazing facts ,[object Object],[object Object],[object Object]
Twitter enables quick  notification to audiences Lesson #10:
 
Quick stats, amazing facts ,[object Object],[object Object],[object Object]
Blogging creates an image of   expertise when properly executed Lesson #11:
The Obama Blog
 
When transactions are expected, don’t   give the consumer any excuse not to buy Lesson #12:
 
Quick stats, amazing facts ,[object Object],[object Object]
Outcomes:  The most effective marketing campaign ever conducted
OUTCOMES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
What will the future bring?
 

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How Obama Won Using Digital and Social Media

Editor's Notes

  1. Welcome to Election 2008.