The document provides six questions to help drive a social media strategy: 1. Can you articulate what makes your company unique? 2. Is your company culture prepared for social media transformation? 3. Is your company a conversational brand and prepared to engage on social media? 4. Where are your customers and competitors located on social media? 5. What rich content sources will you use to fuel your social media presence? 6. Have you defined realistic and achievable metrics to measure social media success? Answering these six questions will help develop an effective social media strategy.