You’ve established your Facebook presence, you’ve mastered the Tweet on Twitter, you’re an emerging star on YouTube and you might even have checked in to Foursquare. Beyond the individual tools, how will your organization integrate the tools into the company – and why must these communication tools extend beyond the PR/Communications or marketing role within your firm? James Burnes presents a call to integrate the tools across the organization – and build a stronger unified message to your social media audiences.

1. DIGITAL STRATEGY Integrating SOCIAL EFFORTS INTO YOUR COMPANY Hoosier PRSA – August 2011

2. James BurnesPrincipal & Founder, Project BrilliantCEO & Founder, Mobiltopia@jamesburnes@ProjBrilliant@mobiltopia

3. authentic transparency connect engage interact

4. What are your company’s three primary goals for 2011/2012?

5. What are your company’s three primary goals for 2011/2012? CEO’s

6. Do your digital strategies align with your corporate goals?

8. No common goals or coordination

10. A communicated strategy results in alignment of purpose and execution.

13. Your company has a designated person or team responsible for social media.

14. Your team understands why social media is being used by the organization.

17. ROI

18. Does anyone really care how many fans we have?

19. How much time are you dedicating to your social media efforts?

20. TOO MUCH WORK?

21. Is social media really worth all this effort?

24. What causes this confusion? A failed communication or involvement of others in the strategy

25. What causes this confusion? Tactics without purpose.

27. How Do We Develop Strategy? Segments that matter

28. #1. What are our goals?

29. #2. How can our business benefit?

30. #3. What do our audiences want?

32. #4. How does this integrate with our business development?

33. #5. What will get leadership on board?

35. #6. How can we involve the ‘troops?’

37. #7. What is our plan to continuously communicate internally about our efforts?

38. #8. Are our employees participating?

39. #9. Are we looking inward as well as outward?

40. #10. Are our resources better used elsewhere?

41. Involving the whole organization Taking Action

42. Social media will not succeed as a marketing or PR dept. strategy!

43. Every department should contribute.

44. Strategy

45. How Do We MOVE FROM PLAN TO ACTION? A few ideas

47. Do we bring in an outside guru to help our team move quickly?

48. Continuously evolve the plan with those who are executing it.

49. Let your ambassadors take it to the rest of the company.

50. To succeed, you must communicate and build a culture of engaged, connected employees.

51. To succeed, you must commit.

52. Good luck!

53. Want to accelerate your digital strategy? Contact me.James BurnesPrincipal & Founder, Project BrilliantCEO & Founder, Mobiltopia@jamesburnes@ProjBrilliant@mobiltopiajames.burnes@projectbrilliant.comCell: 317-512-3612