This document discusses using social media in business. It provides tips on listening, connecting and publishing on social media platforms. It also discusses using social media to drive traffic to a website and the importance of email marketing and online surveys for customer loyalty. The key platforms discussed are YouTube, LinkedIn, blogs, Twitter and Facebook.
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
Social Media Marketing Trends to Follow in 2023Arik Hanson
“What social media trends should I keep my eye on in the coming year?” It’s a question on all our minds heading into 2023. In this 50+ minute presentation, Arik shares 10 social media trends he thinks will emerge—based on research, data and real-world examples. Now in his 6th year of giving this presentation, this prezo will give you some fresh ideas and approaches to chew on that you can integrate into your plans for 2023.
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
Social Media Marketing Trends to Follow in 2023Arik Hanson
“What social media trends should I keep my eye on in the coming year?” It’s a question on all our minds heading into 2023. In this 50+ minute presentation, Arik shares 10 social media trends he thinks will emerge—based on research, data and real-world examples. Now in his 6th year of giving this presentation, this prezo will give you some fresh ideas and approaches to chew on that you can integrate into your plans for 2023.
Social media marketing (SMM) refers to the process of gaining traffic or attention through social media sites.SMM refers to techniques that target social networks and applications to spread brand awareness or promote particular products. We provide the best social media marketing services for your business. For more details visit us at http://bit.ly/1DDySgM or contact 8888988882
Digital Marketing in the Retail Sector: What to Expect in 2022Jomer Gregorio
Retailers must stay on top of their digital marketing strategies to maintain their lead in the competition. Here are some things retailers can expect in digital marketing in 2022.
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-in-the-retail-sector-what-to-expect-in-2022/
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
This Digital Marketing tutorial will help you learn why Digital Marketing is important, what is Digital Marketing, what are the different types of Digital Marketing and customer lifecycle in Digital Marketing. Digital marketing is the act of promoting products or services with the help of digital devices or technology.
Discover in this presentation, the digital marketing trends for 2022, a quick review over 2021 trends as well as some of our resources to help you prepare for the next year.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
We have the latest information regarding new consumer habits and internet & social media trends, from how and where to use AR (Artificial Reality) and VR (Virtual Reality), how and why you need to boost user-generated content, why you have to invest more in “micro-influencers”, why short-form video content is a must, and most importantly why and how brands have to encompass in their line-up subjects that are inclusive and representative for a wide range of audiences.
Network effects. It’s one of the most important concepts for business in general and especially for tech businesses, as it’s the key dynamic behind many successful software-based companies. Understanding network effects not only helps build better products, but it helps build moats and protect software companies against competitors’ eating away at their margins.
Yet what IS a network effect? How do we untangle the nuances of 'network effects' with 'marketplaces' and 'platforms'? What’s the difference between network effects, virality, supply-side economies of scale? And how do we know a company has network effects?
Most importantly, what questions can entrepreneurs and product managers ask to counter the wishful thinking and sometimes faulty assumption behind the belief that “if we build it, they will come” … and instead go about more deterministically creating network effects in their business? Because it's not a winner-take-all market by accident.
The ppt gives you an overview of digital marketing, its characteristics, its history, how it is different from traditional marketing and the strategies of digital marketing
Ready, Set, Launch: Using Social Media to Improve Product & Service Launches Visible Technologies
Product and service launches are often the biggest marketing event of the year. Are yours as good as they can be? In this webinar, we take a look at social media trends and how marketers can move beyond listening, exploring how social media can be used as a powerful strategic asset in product launches. Watch this webcast to learn:
- Why social media is the perfect source of insights around pricing, messaging, targeting, etc.
- How social media can be used to inform and optimize the launch lifecycle
- About real-world case studies where social media greatly improved launches
To learn more, contact us: bit.ly/VisibleContact
How to Measure Brand Health with Content Marketing Engagement MetricsLiz Bedor
Content marketing is best described as the "art of communicating with your customers and prospects without selling." If your brand is like most, however, your content marketing probably promotes the brand too much and your audience tunes you out.
David Beebe, Vice President of Global Creative and Content Marketing for Marriott International explains, “Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.” You have to let people get to know your brand, like your brand and then eventually trust your brand enough to buy from you. Let's say you've accomplished letting people get to know your brand. How do you know how much they like your brand?
Brand health measures how your digital audience feels about you. We can measure this two ways: engagement and audience growth. For this post, we'll focus on engagement, which we can measure with the following:
Time on site: The amount of time visitors spends on your site.
Repeat visitors: The number of times someone engages with your brand.
Social likes: Which content is resonating most with your audience.
Subscriptions: People giving your brand exclusive access to their inbox, opening the opportunity for you to market to them.
Bounce rate: The percentage of visitors who enter your site and then leave, rather than continuing to view other pages.
Social media marketing (SMM) refers to the process of gaining traffic or attention through social media sites.SMM refers to techniques that target social networks and applications to spread brand awareness or promote particular products. We provide the best social media marketing services for your business. For more details visit us at http://bit.ly/1DDySgM or contact 8888988882
Digital Marketing in the Retail Sector: What to Expect in 2022Jomer Gregorio
Retailers must stay on top of their digital marketing strategies to maintain their lead in the competition. Here are some things retailers can expect in digital marketing in 2022.
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-in-the-retail-sector-what-to-expect-in-2022/
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
This Digital Marketing tutorial will help you learn why Digital Marketing is important, what is Digital Marketing, what are the different types of Digital Marketing and customer lifecycle in Digital Marketing. Digital marketing is the act of promoting products or services with the help of digital devices or technology.
Discover in this presentation, the digital marketing trends for 2022, a quick review over 2021 trends as well as some of our resources to help you prepare for the next year.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
We have the latest information regarding new consumer habits and internet & social media trends, from how and where to use AR (Artificial Reality) and VR (Virtual Reality), how and why you need to boost user-generated content, why you have to invest more in “micro-influencers”, why short-form video content is a must, and most importantly why and how brands have to encompass in their line-up subjects that are inclusive and representative for a wide range of audiences.
Network effects. It’s one of the most important concepts for business in general and especially for tech businesses, as it’s the key dynamic behind many successful software-based companies. Understanding network effects not only helps build better products, but it helps build moats and protect software companies against competitors’ eating away at their margins.
Yet what IS a network effect? How do we untangle the nuances of 'network effects' with 'marketplaces' and 'platforms'? What’s the difference between network effects, virality, supply-side economies of scale? And how do we know a company has network effects?
Most importantly, what questions can entrepreneurs and product managers ask to counter the wishful thinking and sometimes faulty assumption behind the belief that “if we build it, they will come” … and instead go about more deterministically creating network effects in their business? Because it's not a winner-take-all market by accident.
The ppt gives you an overview of digital marketing, its characteristics, its history, how it is different from traditional marketing and the strategies of digital marketing
Ready, Set, Launch: Using Social Media to Improve Product & Service Launches Visible Technologies
Product and service launches are often the biggest marketing event of the year. Are yours as good as they can be? In this webinar, we take a look at social media trends and how marketers can move beyond listening, exploring how social media can be used as a powerful strategic asset in product launches. Watch this webcast to learn:
- Why social media is the perfect source of insights around pricing, messaging, targeting, etc.
- How social media can be used to inform and optimize the launch lifecycle
- About real-world case studies where social media greatly improved launches
To learn more, contact us: bit.ly/VisibleContact
How to Measure Brand Health with Content Marketing Engagement MetricsLiz Bedor
Content marketing is best described as the "art of communicating with your customers and prospects without selling." If your brand is like most, however, your content marketing probably promotes the brand too much and your audience tunes you out.
David Beebe, Vice President of Global Creative and Content Marketing for Marriott International explains, “Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.” You have to let people get to know your brand, like your brand and then eventually trust your brand enough to buy from you. Let's say you've accomplished letting people get to know your brand. How do you know how much they like your brand?
Brand health measures how your digital audience feels about you. We can measure this two ways: engagement and audience growth. For this post, we'll focus on engagement, which we can measure with the following:
Time on site: The amount of time visitors spends on your site.
Repeat visitors: The number of times someone engages with your brand.
Social likes: Which content is resonating most with your audience.
Subscriptions: People giving your brand exclusive access to their inbox, opening the opportunity for you to market to them.
Bounce rate: The percentage of visitors who enter your site and then leave, rather than continuing to view other pages.
Zen and Taxonomy Communication - The Art of Facilitating & Communicating Taxo...Enterprise Knowledge
This presentation discusses how to discuss taxonomy with non-taxonomists. It covers taxonomy challenges, taxonomy value statements, communication best practices, and EK's workshop methodology.
How to Influence an Influencer from #SMDaySDDan Rosenbaum
Only through building a relationship, building trust and building community can you effectively influence an influencer. The steps do so are:
1. Building your community platform
2. Using it to identify influencers
3. Determing your value exchange. What is the sweet spot?
4. Making the connection
5. Creating engaging opportunities
6. Following up and becoming a friend.
Presented at Social Fresh St. Louis April 19, 2010. Successful community design practices to promote engagement, brought to you by Jive Strategy Consulting, Jive Software
Melanie Cook on how to use VR for marketing and advertisingSapientNitroAPAC
In the words of Mugatu, Virtural Reality (VR) “is sooo hot right now!” The world’s biggest brands are all experimenting with how it can help them engage consumers and ultimately improve their bottom lines.
This is mostly because VR and AR offer a deeper level engagement that is more immersive than we’ve ever seen before.
Melanie Cook, Head of Strategy at SapientNitro Southeast Asia, hosted a breakfast at the Singapore office to share how brands can take advantage of VR experiences.
The talk, part of SapientNitro’s #whatsticks series, was broken down into the four steps that every brand or agency needs to take to make sure their VR experience is a hit;
1. Define a specific use
2. Create a tangible value exchange
3. Think like the cohort of 3d thinkers
4. Get your ducks in a row
(The user experience has to be outstanding, the commercials have to line up and the entire organisation needs to work together to make it happen.)
Melanie doesn’t advocate that the brands should only focus on VR, “Your brand story should continue to be experienced in mobile, print, digital, data visualisation, infographics, multimedia, video, gaming, podcasting, social etc.”.
The Value Exchange from Content to Conversion BOLO Conference
Michael Pranikoff, Global Director of Emerging Media at PR Newswire shares "The Value Exchange from Content to Conversion" at the BOLO 2013 Conference.
Information about engaging your audience online and creating powerful 2.0 based marketing programs. This was a presentation I gave to marketing professionals from events, fairs, amusement parks and expos.
A presentation given by
Daphne Duin and co-authored with David Self, Simon Rycroft, Dave Roberts & Vincent Smith at the EDIT general meeting, Carvoeiro, Portugal. Dec. 15-17, 2009.
CPE and the Evolution of Mobile Metrics | Oren CohenJessica Tams
Delivered at Casual Connect Tel Aviv 2016 | While cost-per-install (CPI) may have dominated as the go-to metric for mobile marketers, we’re starting to see media buyers opting for more nuanced metrics like cost-per-engagement or CPE to measure the performance quality of their mobile campaigns. This session will cover the increasing importance of quality based metrics such as CPE, the advantages and disadvantages of the metric, and how you might implement CPE in your app marketing campaigns.
Understanding the Ins and Outs of Programmatic for PPCHanapin Marketing
In this presentation, Founder and CEO of MightyHive Pete Kim will join Hanapin Account Manager Bryan Gaynor to tell you all about the importance of implementing programmatic advertising into your PPC strategy. From day-to-day operations to explaining its importance to your CMO, we’ll give you expert insights on the world of programmatic.
This Content Marketing presentation walks through the concept of Value Exchange and how to best leverage your content strategy through Content Process Optimization.
Practical Knowledge Management – Leveraging People, Process & Technology to E...Enterprise Knowledge
The presentation leverages several recent success stories from EK's client work to discuss current themes in Knowledge and Information Management systems design and development. It includes examples and discussion of Cloud, Agile, Taxonomy, and Change Management, amongst other themes.
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
• More than 665 million people now use Facebook every day
• Over 70% of Internet users say they are more likely to purchase from brands they follow on social media sites like Twitter and Facebook
• The number of active LinkedIn users has grown to over two million, and 35% of them access the site daily. So potentially one third of your leads can be contacted on LinkedIn
1. Background
2. The Case for Qualifying Leads
3. How AreYour Prospects Using Social Media
4. SomeWays to QualifyYour Leads Using Social Media
5. Analyze and Adapt
6. StepsYou CanTake to Get Started
7. SomeTips for Getting the Most from LinkedIn
8. Conclusion
9. About InsideU
1. Background
2. The Case for Qualifying Leads
3. How AreYour Prospects Using Social Media
4. SomeWays to QualifyYour Leads Using Social Media
5. Analyze and Adapt
6. StepsYou CanTake to Get Started
7. SomeTips for Getting the Most from LinkedIn
8. Conclusion
9. About InsideUp
1. Background
2. The Case for Qualifying Leads
3. How AreYour Prospects Using Social Media
4. SomeWays to QualifyYour Leads Using Social Media
5. Analyze and Adapt
6. StepsYou CanTake to Get Started
7. SomeTips for Getting the Most from LinkedIn
8. Conclusion
9. About InsideUp
Driving Sales Exec Summit - Using Social to Drive BusinessAaron Strout
This the presentation I gave today at the DrivingSales Executive Summit (group of smart, ex-JD Powers folks). The focus is on how to companies big and small (and in this case, dealerships) can think about driving leads, awareness and loyalty with customers.
Social Media Marketing for Insurance Professionals - AgencyONE
Power Point Using Social Media In Your Business
1. Using Social Media In Your Business Plan, Launch, Build Business Workshop® #502
2. About today Avoiding 1st impression mistakes 4 Ways to get more value from digital marketing
3. Tim Berry’s 3-Marketing Truths Great marketing beats great products Real people beat real money Consistency beats brilliance
4. Social Media Without the Hype Don’t trust anyone who says they’ll reveal the “secrets of social media” There are no secrets. Take away all of the names and social media is basically 3 major activities Listening Connecting Publishing
6. Social Media- 12/31/2010 What has it been? Social media have been the vehicles used to connect people via the internet. The focus has been marketing and sharing stories? The top 5 most important social-media platforms: 1) YouTube- 23.6% 2) LinkedIn- 27.6% 3) Blogs- 34.8% 4) Twitter- 40.0% 5) Face Book- 49.1% Source: Summus, Ltd. & SmartBriefs
8. Focus on the Big 5 The focus of most firms is on the five major platforms There is a lower awareness of other sites including platforms such as Flickr with large numbers of users Companies might be missing out on more niche groups that might fit their product/service lines
9. How Long Does It Take. . .? At the 2-year mark, 25% of companies begin to confidently and purposefully use social-media for specific business objectives 50% have well developed strategies and utilize multiple platforms
10. Primary vs. Real Uses Despite the primary goals of increasing brand awareness and building communities for customers and fans, the majority of companies survey use social media to broadcast information instead of creating two-way conversations
11. Who Is Leading the Charge? Communications and PR agencies recognized the potential earlier than most Advertising and PR firms have realized the potential of identifying and reaching audiences compared to other industries Communications and PR firms are not the chosen source of advice or consultation by customers The majority of firms are using internal resources for developing and implementing social media strategies
14. Social-Media & Networking. . .Getting the Right Mind & Skill Sets
15. More & Better Connections A skilled networker thinks about what they can do to network more effectively When using social media, it is important to be thinking the right way: Listening Looking for opportunity Asking for feed-back and referrals Using incentives
16. Elements to Include in the Mind Set The law of reciprocity “givers gain” Diversity in networking Your relationship based checking account Activate the VCP process Sharpshoot, don’t shotgun Hold one-on-ones
17. Comparing Traditional & Social Media Networking #1 Traditional Networking Givers Gain- Avoid- I did this for you, how what are you doing for me? Social Media Networking Social networking is about being able to engage, listen and learn about what your clients are saying and what they want.
18.
19.
20. Look at the variety of Linkedin groupsIf you don’t know anyone and no one knows you, it may not be a bad place to be
21. Comparing Traditional & Social Media Networking #3 Farming Mentality- It takes a while Traditional Networking It’s a long drawn out process to go from seeding a field to harvest. Relationships take time. You have to make the investment to yield results. It’s a matter of trust. Social Media Networking Social media creates a real time demand for your business. The process is still about relationships but it is quicker on the net. There is not a lot of time for waiting on hold or delay in getting a response.
40. GAINS- talking about individual goals, objectives, interests, networks and successes.
41.
42. Google & Learn Much like an interview for a job, developing a meaningful relationship between your company and another relies on 6-basic elements. Find out information about the company Find out about the company’s leadership – national or local Get the latest news or analysis of the firm Find someone who had done business with the firm and talk with them Know your top objective Know the information – but don’t show off
43. Do the Basics- It’s more about them than about you. Know the Company Look at the company website, how does it feel, what are their products/services? What do they do that could make you important to them? Who are the Company’s Leaders? Find an image, read a little about them. Do you know anyone who knows them?
44. Do the Basics- It’s more about them than about you. What’s the latest news? Are they in the media and for what? Who is connected in the company that you might know? Where did they go to school and when? What is their home town? Know anyone there? What do you wish to accomplish with the firm? To quote someone famous. . .Begin with the end in mind
45. Do the Basics- It’s more about them than about you. Be careful how you use the information you have gathered. Be armed with the information so that you can answer or direct the conversation.
48. The Top 3 Considerations 3. Is Your Website Personal? Does the website express how the company can fill the client’s needs? Is it apparent how to contact your company and whom to speak? Does it evoke an emotional response? Does it make you want to get to know the company personally?
49. Using your website to drive traffic Having a strong, online presence and strategy is critical to being competitive What are the ingredients? Start with a strong, professional website you can manage on your own. Then use the following 6-step process
53. FAQ- The unsung heroes of your website Done right, the FAQ page helps to build trust, educate and further relationships 6- Guidelines for their development: Write answers, not descriptions Don’t be afraid to answer tough questions Avoid “Franken-speak” Register your copyrights Solve, don’t shill Treat your FAQ page as a doorway
55. Email marketing Email marketing is the most cost-effective ways to communicate with customers. Ecommerce business owners can use email marketing for: Building brand loyalty To acquire/convert customers Communicating promotional offers
56. Email marketing Why you should use email: It require very little effort and cost to get started. You don’t have to write that often. There are hordes of people that want to hear from you. It is a good way to do what you should be doing anyway – sharing your story! Opt-in’s want to be on your list
58. Why use online surveys Surveys are great ways to show your customers that you value them. They enable you to stay connected and provide insight into how to run your business better. Here are 5 tips for creating better online surveys
59. 5-tips for better online surveys Fuzzy goals lead to fuzzy results. Start by asking yourself: What do you want to accomplish? What decisions or actions will I take as a result of the survey? You will have a more successful survey if you take some time to identify your goals. Be clear about the purpose of your survey.
60. 5-tips for better online surveys Make sure to keep your survey focused on a single objective. If it’s just a “nice to have” question, toss it. Tell respondents, up front, how much time it will take. 2. Keep the survey short and focused
61. 5-tips for better online surveys Its easy to influence a question’s outcome, so take particular care to stay neutral when wording the question. Many online survey tools have sample question to help avoid this error. 3. Keep your questions unbiased
62. 5-tips for better online surveys Open-ended questions are difficult to collate, analyze and react to. Closed-ended questions take the form of yes and no, are multiple choice or use a rating scale. Use open-ended questions as a supplement to provide color to your conclusions. 4. Use open-ended questions sparingly
63. 5-tips for better online surveys After analyzing your survey, share the results with your customers by sending them a summary e-mail or by posting the results on your website. This helps close the loop and shows your customers that you truly value their feedback and keeps the communication links open. 5. Share the results with your customers