James Burnes discusses how companies can transform themselves digitally in today's interconnected world. He notes that trust has moved to the internet, with recommendations from people online being highly influential. Burnes also highlights how mobile broadband use will surpass fixed broadband globally by 2010. He asks companies to consider opportunities that may arise if aspects of their business model, such as prices or products, were changed or disrupted. Burnes advocates structuring new digital ventures within companies in an agile manner and hiring for work ethic rather than just enthusiasm.

2. James Burnes Principal & Founder, Project Brilliant CEO & Founder, Mobiltopia @jamesburnes @ProjBrilliant @mobiltopia JAMES BURNES, PROJECT BRILLIANT SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER

3. Are we in a time for evolution or transformation?

4. “ The rate of internal change must be greater than the rate of external change, or the company will fall behind” - Jack Welch

6. 2001 2005 2009 2012

8. 5 channels

9. Millions of “channels”

10. Control what people see

11. Everyone has a voice

12. INFORMATION AGE

13. INTERCONNECTED AGE

14. Our future customers are surrounded by influencers

15. Trust has transitioned to the Internet JAMES BURNES, PROJECT BRILLIANT Source: Nielsen Global Online Consumer Survey, April 2009 Recommendations from people known 90% Consumer opinions posted online 70% Brand websites 70% Editorial content (e.g. newspaper article) 69% Brand sponsorships 64% TV 62% Newspaper 61% Magazines 59% Billboards / outdoor advertising 55% Radio 55% Emails signed up for 54%

16. JAMES BURNES, PROJECT BRILLIANT SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER

17. Mobile Broadband Use Will Exceed Fixed Broadband in 2010 Globally 2006 2008 2010 2012 Mobile Broadband Subscriptions Fixed Broadband Subscriptions Source: Ovum, Strategy Analytics, Ericsson

18. More Than Half of All Phone Sold Will Be “Smart” By 2011 1999 2005 2007 2009 2001 2003 2011 33% 51%

21. We are living in an always on, everywhere connected culture.

22. How do we identify opportunities for digital transformation?

23. JAMES BURNES, PROJECT BRILLIANT SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER

24. Youth does not = innovation

25. Senior management does not = innovation

27. What if access to information we hold closely to our chest is free?

28. How would 24/7 accessibility to our services or products change our model?

29. What if everyone knows our prices and costs?

30. What would we sell if a 50% margin were required?

31. What if Wal-mart sold our product or service?

32. Can we create a subscription based service?

33. What software or IT solutions have we created for internal purpose that may have outside use?

34. What if our existing products or services were outlawed?

35. How do we put together a team to tackle a new venture?

36. JAMES BURNES, PROJECT BRILLIANT SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER

37. JAMES BURNES, PROJECT BRILLIANT

38. JAMES BURNES, PROJECT BRILLIANT SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER

39. How do we structure a venture within the organization?

42. Pitfalls to avoid in the early days of the digital launch!

43. Don’t force a new venture into your business. Let your team take it to the rest of the company JAMES BURNES, PROJECT BRILLIANT

44. Expect the same level of ROI, reporting and accountability.

46. Don’t hire enthusiasm; hire work ethic and commitment.

48. K.I.S.S

51. Questions or Observations? JAMES BURNES, PROJECT BRILLIANT

52. Good luck! JAMES BURNES, PROJECT BRILLIANT

53. James Burnes Principal & Founder Project Brilliant CEO & Founder Mobiltopia @jamesburnes @ProjBrilliant @mobiltopia CELL: 317.512.3612 [email_address] JAMES BURNES, PROJECT BRILLIANT SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER