The document discusses 5 reasons for businesses to be social: 1) Improved customer satisfaction by better understanding customer wants, 2) Happy customers provide recommendations that help the business grow, 3) Having an open culture develops company culture and relationships, 4) Customers help sell the service to others through word-of-mouth, and 5) Leadership should genuinely be customer-centric by focusing on customer experience over technology. The document advocates for businesses to join the social business movement to better connect with customers.

1. @j_sjoman
5 reasons
why your business
should be social
Why So Social?

2. This is the end of
business as usual.
Brian Solis
Analyst of The Altimeter Group

3. Selling to people who
actually want to hear from
you is more effective
than interrupting
strangers that don’t.
Seth Godin
Author & Entrepreneur

4. why social business
1. Improved customer satisfaction
2. Happy customers give recommendations
3. Openness develops company culture
4. Customers sell service to each others
5. Genuinely customer-centric leadership

5. Improved customer
satisfaction
Why Social Business
1.

6. The best marketing doesn't
feel like marketing.
Tom Fishburne
Founder of Marketoon Studios

7. Nobody cares about your
products, except you.
Create interesting content!
David Meerman Scott
Author & Marketing Speaker

8. These days, people want to
learn before they buy, be
educated instead of pitched.
Brian Clark
CEO of Copyblogger Media

9. Happy customers give
recommendations
Why Social Business
2.

10. Work for someone who
believes in you,
because when they believe
in you,
they’ll invest in you.
Marissa Mayer
CEO of Yahoo

11. Traditional marketing talks at
people. Content marketing
talks with them.
Doug Kessler
Co-founder of Velocity

12. Openness develops
company culture
Why Social Business
3.

13. Content marketing
is a commitment,
not a campaign.
Jon Buscall
Head of JontusMedia

14. Successful companies in
social media function more
like entertainment
companies, publishers, or
party planners than as
traditional advertisers.
Erik Qualman
Author of Socialnomics

15. This is a learning process and
sometimes you have to fall
in order to learn things.
Christine Korda
Social Media Strategist

16. Jay Baer
Author & Keynote speaker
Social media allows
big companies to act
small again.

17. Customers sell service
to each others
Why Social Business
4.

18. Quit counting fans, followers
and blog subscribers like
bottle caps. Think, instead,
about what you’re hoping to
achieve with and through the
community that actually cares
about what you’re doing.
Amber Naslund
Author & Keynote Speaker

19. A brand is no longer what
we tell to consumer it is.
- It is what consumers tell
each others it is.
Scott Cook
Founder of Intuit

20. “If you build a great
experience, customers tell
each others about that.
Word of mouth is very
powerful.”
Jeff Bezos
Founder & CEO, Amazon

21. Genuinely customer-
centric leadership
Why Social Business
5.

22. Activate your fans,
don’t just collect them like
baseball cards.
Jay Baer
Author & Keynote speaker

23. This is not an information age.
It’s an age of networked
intelligence.
Don Tapscott
Author of Wikinomicks

24. Social media is about the
people! Not about your
business. Provide for the
people and the people will
provide for you.
Matt Goulart
Digital Marketing Executive

25. Steve Jobs
You’ve got to start with the
customer experience and work
back toward the technology
- not the other way around.
Founder & CEO, Apple Inc.

26. Why Social Business:
1. Improved customer satisfaction
2. Happy customers give recommendations
3. Openness develops company culture
4. Customers sell service to each others
5. Genuinely customer-centric leadership
Recap

27. For any CEO that is sceptical at all:
You have to create a social
enterprise TODAY.
Angela Ahrendts
Senior Vice President of
Retail and Online Sales, Apple Inc.

28. Join the movement.
Let’s be Social!
Are You Ready?

29. @j_sjoman
Jarkko Sjöman
+358 45 3545 705
jarkko.sjoman@dingle.fi
@dingletweet