James Burnes, Senior Digital Strategist & Principal of Project Brilliant, speaks to a need for digital strategy and how organizations must shift to compete in an always on, always connected society.

1. DIGITAL STRATEGY FOR THE INTERCONNECTED AGE

2. Today’s Objectives How is the Internet impacting your overall business strategy? How must your business shift to compete? Whatopporunitiesare you leaving on the table?

3. Are we in a time for evolution or transformation?

4. “The rate of internal change must be greater than the rate of external change, or the company will fall behind”- Jack Welch

6. 2012 2005 2001 2009

8. 5channels

9. Millions of “channels”

10. Control what people see

11. Everyone has a voice

12. INFORMATION AGE

13. INTERCONNECTED AGE

14. Our future customers are surrounded by influencers

15. Trust has transitioned to the Internet Source: Nielsen Global Online Consumer Survey, April 2009 JAMES BURNES, PROJECT BRILLIANT

16. SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER JAMES BURNES, PROJECT BRILLIANT

17. Mobile Broadband Use Will Exceed Fixed Broadband in 2010 Globally Mobile Broadband Subscriptions Fixed Broadband Subscriptions 2006 2008 2010 2012 Source: Ovum, Strategy Analytics, Ericsson

18. 51% 33% 1999 2005 2007 2009 2001 2003 2011 More Than Half of All Phone Sold Will Be “Smart” By the end of 2011

20. We are living in an always on, everywhere connectedculture.

21. How do we identify opportunities for digital transformation?

22. SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER JAMES BURNES, PROJECT BRILLIANT

24. I don’t care if that’s the way you’ve always done things!

25. Youth does not = innovation

26. Senior management does not = innovation

28. What if access to information we hold closely to our chest is free?

29. How would 24/7 accessibility to our services or products change our model?

30. What if everyone knows our prices and costs?

31. What would we sell if a 50% margin were required?

32. What if Wal-mart sold our product or service?

33. Can we create a subscription based service?

34. What software or IT solutions have we created for internal purpose that may have outside use?

35. How do we put togethera team to develop a digital strategy?

36. SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER JAMES BURNES, PROJECT BRILLIANT

37. JAMES BURNES, PROJECT BRILLIANT

38. SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER JAMES BURNES, PROJECT BRILLIANT

39. WHY STRATEGY FIRST? Aligning the organization

40. No common goals or coordination Risk without purpose =

42. A communicated strategy results in alignment of purpose and execution.

44. Your strategy must align with your brand & mission Who Are We?

45. How do we structure a digital strategy within our organization?

46. Strategy

50. Pitfalls to avoid in the early days of the digital launch!

51. Don’t force it into your business. Let your team take it to the rest of the company JAMES BURNES, PROJECT BRILLIANT

52. Expect the same level of ROI, reporting and accountability.

54. Don’t hire enthusiasm; hire work ethic and commitment.

56. K.I.S.S

57. Be Agile! JAMES BURNES, PROJECT BRILLIANT

59. Your (WRITTEN) Plan Will Include: Audience Definition and segmentation Clearly defined strategies Tactical approach (which platforms, what we’ll do there, what tools we use, etc.) A budget Defined goals and metrics Scheduled reviews.

60. Questions orObservations? JAMES BURNES, PROJECT BRILLIANT

61. Develop the tactical plan with those who will actually execute it.

62. To succeed, you must lead it from the top and build a culture of engaged, connected employees.

63. To succeed, you must commit.

64. How will you innovate for a digital age?

65. I can help you accelerate your initiatives.James BurnesPrincipal & Founder, Project BrilliantCEO & Founder, Mobiltopia@jamesburnes@ProjBrilliant@mobiltopiajames.burnes@projectbrilliant.comCell: 317-512-3612

67. James BurnesPrincipal & Senior Digital Strategist, Project BrilliantCEO & Mobile Strategist, Mobiltopiawww.projectbrilliant.com