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It's Time To Embrace Social Media

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James Burnes
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IMPACT YOUR BOTTOM LINE WITH SOCIAL MEDIA James Burnes, MediaSauce VP Development & Strategy
About us A track record for leading online initiatives
2001 2005 2009 2012 The Pipe
5 channels
Millions of “channels”
Control what people see
Everyone has a voice
INFORMATION AGE
INTERCONNECTED AGE
Have you seen a revolution… where no one got hurt?
“The rate of internal change must be greater than the rate of external change, or the company will fall behind” - Jack Welch
Options Lead the change Follow other's change Quit
Recipe for a Transformation Dose of Desire Layer of Think Big Unyielding Commitment
Every 3 seconds…
1 person buys a device to access the internet 2 blogs are started 3 youtube videos are posted 4 people sign up for Facebook 500 words are added to wikipedia
There are lots of customers out there!
Customers have constant access to information
They can make decisions 24/7
They are overwhelmed by sales messages
They need solutions (now!)
Our competitors are ready to do battle...
We have to separate from the competition
We have to be better connected...
...than our competition.
Outwit
Out maneuver
Connect more
Do more
Sell more
So how do we build a strategy?
Understand our customers'... ...needs
Understand our customers'... ...wants
Understand our customers'... ...questions
Examples of Companies engaging in social media effectively
How will you connect?
Connect with me
www.mediasauce.com/rbj Watch this presentation, pose questions, and read our blog.
THANK YOU!
IMPACT YOUR BOTTOM LINE WITH SOCIAL MEDIA James Burnes, MediaSauce VP Development & Strategy

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It's Time To Embrace Social Media

Editor's Notes

  1. Slide 1: image: door to door encyclopedia salesman, or selling vacuums \"selling is different.  the model has changed.  it has profoundly and permanently altered.  the days as a sales person as information agent are over. \"the economy will continue to force it to change.\" (then transition to economy)‏<number><number><number><number><number>
  2. Clock or Open 24 hours signClock or Open 24 hours signImage: Lots of billboards/signs/advertisementsxy graph slash...Soldiers Marching
  3. Show lots of figures to imply a crowd with one a different color or unique eye-catching shapeshow connections grow to rest of figures with lines