This document provides tips and strategies for using various social media platforms to market a business. It discusses using Facebook, Twitter, LinkedIn, YouTube, and Google+ for engagement, lead generation, and promoting brands. Specific tactics mentioned include posting engaging content like questions, quotes and images to get interactions on Facebook, asking followers to retweet on Twitter, using LinkedIn for professional networking and lead generation, creating short simple videos for YouTube, and using Google+ as a social layer across Google properties. The overall message is that combining social media strategies with identifying the "one thing" that all successful clients have in common can provide unlimited potential customers.

2. Basically anybody thatwantstomarket
anybusinesstypeandwantstoattract
newclientsandpromotetheirbrand
online...
About UsWhoThisIsFor

3. ...butdoesn’twanttospenda
lotoftimeor...
About UsWhoThisIsFor

4. ...$1,000s eachmonthforaSocialMedia
Manageroranotheremployee.
About UsWhoThisIsFor

5.  People who are not coachable and teachable
 People who are afraid to make more money
 People who are resistant to trying new things
 People who cannot consistently schedule a
minimum of 7 minutes per day to implement
our easy, proven & profitable solutions
About UsWhoThisIsNOT For

6. NO SocialMediaexperiencerequired
NO Websiteisrequired
NO Marketingskillisrequired
NO Technicalknowledgeisrequired
About UsWeHaveGoodNews

7. Curt Maly• Worked in a marketing consulting
capacity with the likes of Apple,
Microsoft, Cisco, the United States
Postal Service, and many other
large and small companies across
the globe
• In 2007 Started a family real estate
investment business
• Nationally recognized speaker
that has shared the stage and
airwaves with Phill Grove, Jeffery
Combs, Mike Dillard and more...

8. Nick Bridges• Worked in Sales and Marketing
for several large corporations and
as a sales trainer for a marketing
company
• Has been marketing online since
2001 and began marketing on
social media with MySpace in
2004
• Started a successful real estate
investment business in Austin, TX
in 2007 and then sold that
company in 2010

9. TomBukacek
• Owned multiple marketing firms
specializing in both offline and
online marketing
• BSBA from the University of
Nebraska Omaha, MBA from the
University of Phoenix.
• National Best Selling Author
most recently released
“Marketing Miracles” with Dan
Kennedy
• Recently spoke about social
media marketing at the NBA

10. Jesse
Jameson
• Left a traditional corporate
executive job in 2001 to focus on
growing his first online business.
• Has owned multiple marketing
companies & products specializing
in both offline and online
marketing strategies that have
sold around the world
• In 2005, he and a partner built
Money Dynamics Inc., an Internet
Marketing consulting company
and coached some of today’s top
Internet
marketers.

11. For 3 years, Nick, Tom and
I were in competition with
one another in the real
estate investment business
in Austin, TX.

12. In 2010 we combined our
expertise to form a social
media marketing company
called

13. Since creating Black Box Social Media
we have consulted with and managed
Social Media & Online Marketing
accounts for:

14. These are just a few
examples of who we have
worked with

15. All of our clients have 1
MAJOR thing in common
that make them SUPER
successful online

16. This 1 “Thing”, is a sure fire
way to GUARANTEE your
business will grow and
prosper online

17. I’ll show you EXACTLY what
that is, towards the end of
this training.
(pay close attention so you don’t miss it and its
FREE)

18. Get out a Pen and Paper
right now. . .

19. . . . we have a lot to cover
in this hour or so we spend
together

20. Just 1 idea that you
implement from this
training could. . .

21. . . . Be worth YOUR
WEIGHT in Gold

22. Let’s Get Started

23. In The Beginning...

24. Your Business Idea

25. Online Marketing 101
The BIG open ocean we call the Internet
Your Business Website

26. Are You Even On The “Map”?

27. Now What?
Where is Everyone?

28. Where Are Your Customers
Looking?

29. Online Monetization Strategy
101

30. Build It And They Will Come!

31. You just have to know
where your audience is...

32. Monetizing Online Marketing

33. Now What?

34. Now What?

35. Today We Are Sharing
with You Our Step-by-Step,
Easy to Follow Plan!

37. Our Very Own Tom Bukacek
Even Wrote a National Best
Selling Book on Marketing
with Marketing Legend Dan
Kennedy on this very topic.

38. It’s Time Your Business Gets
Found

39. Your Customers Are Waiting

40. Your Customers Online Map
Options
There are Thousands of Online Maps
Your Customers COULD use!

42. The Largest Online “Map”

43. Almost Everyone Uses It

44. Google Is The Biggest, Most
Intelligent Search Engine In The
World

45. Google Is All Knowing & Always
Learning

46. How?

47. The Google Algorithm

48. The Google Algorithm
Counts Your “Votes”

49. More Votes Means Your Business
Gets The Best Spot on Google’s
“Map ”
Local SEO 201 Level

50. When You Search
Most Popular
Social Vote

51. Votes Are Counted For How Other
People Vote & Engage

52. Your Personal Gmail Email

53. Social Sharing

54. Trending News

55. The Most Important Vote?
YOU

56. Google Knows All

57. www.

58. Google Is Always Learning & Changing

59. No One Outside of Google Knows
Exactly How Google’s Algorithm
Works

60. There are a LOT of Different Opinions
& Theory's

61. At SMI7M We Surround Ourselves With
Industry Experts, Sought After Professionals
and We Spend $THOUSANDS$ Per Year
Attending Conferences, Meetings & Highly
Profile Mastermind Groups

62. TEST
Monitor & Review
Improve
TEST
Improve
Quantify Results
Share Results in SMI7M
We Take That Information And…
Test Again
Keep Monitoring for Changes

63. Do The Same For Your Business
YOU

64. It All Depends On What You Know!
YOU

65. Let’s talk about Facebook

66. WhoThisIsFor
Source : www.facebook.com
1 Billion+ Act i ve user on Facebook ( De c 3 1 s t 2 0 1 2 )
618 Million+ Dai l y Act i ve User s on aver age ( De c 2 0 1 2 )
680 Million+ Mont hl y Act i ve Mobi l e User s ( De c 2 0 1 2 )
45% Of ALL I nt er net Tr af f i c i s on Facebook!
48%of Americans Say they found out about news through Facebook
$5.1 Billion Facebook Ad Revenue Rai sed 60% i n 2012
The fastest growing demographic on FacebookWomen 55+

67. Obsessed with Facebook
- - - Us e r s ' Ha bi t s - - -
48% of 18 to 34 year olds check Facebook
right when they wake up...About 28% check their Facebook on their
smartphones before getting out of bed...

68. The Most Common
Question that we receive
from people is...

69. Why don’t my posts always
show up on my fan’s
pages?

70. There is a culprit for this...
And it’s called EdgeRank

71. What is EdgeRank?
It’s the algorithm Facebook uses to determine what posts should be seen by whom.

73. Facebook Analytics Keep Performance Indicators to
Take Into Consideration
 Reach- how many unique people actually see your post
 Engaged Users- how many people click on your post to read
it
 Talking About This- how many people ‘Like’, share, or
comment on your post
 Viral % = Percentage of people who have engaged, or clicked
on your post, and have either ‘Liked’, Shared, or commented
on the post (Talking About This / Engaged Users = Viral %)

74. Reach - According to Mashable, the average Fan
Page reach is just 16%, meaning that only about 160
out of 1,000 Fans will actually see your post.
HowisYourFacebookPage
Doing?

75. What’s the #1 reason people don’t
see your posts?
SHAMELESS
SELF PROMOTION

76. 52% of consumers say they have
stopped following a brand on
Facebook because the information
it posted had become “too
repetitive and boring.”
Social Media Influence - SMI
52% UNLIKED

77. Self promotion makes your fans
ignore your posts
Less people interact with you,
which decreases your weight score
And your posts don’t stay up very
long, which decreases the time
score

78. So what does all this mean?

79. Simply put, your Facebook
Posting goal must be to get
people to see and engage in
your posts.

80. The more people see,
engage, and share, the
bigger your audience gets.

81.  Keep it interesting
 Keep it short
 Make people laugh
 Post during peak times
 Reply and engage with others
Inside Social Media In 7 Minutes we cover
these and many other ways to get as many
fans as possible to see your posts!
HowDoYouUpYourEdgeRank?

82. W
hat Not To Do

83. W
hatNotTo
Do

84. We liked the picture of the hot tub in the
living room and decided to post it on our
client’s Facebook Fan Page to see what
type of results we could generate...

85. SoWePostedThePicture
For our client’s post, we
uploaded the picture so it
would be bigger and stand
out.
We also asked people to take
action in our message: ‘Click
LIKE if you’d put a hot tub in
your living room’

86. Likes:
 Us - 36
× AOL - 4
Comments:
 Us - 10
× AOL- 0
WhatWereTheResults?

87. Here’s a good example
of a Credit Union that
hadn’t had any
interaction in 2 months
(self promoting)
putting up an amusing
‘Caption This’ post...

88. Quotes can work well, depending
on the personality of your Fan
Page.
This Fan Page has a little over
10k fans.
The reach on this was over 40%
and the viral% was about 13%
MotivationalQuotesfrom
FamousPeopleWorkWonders!

89.  Improved Communication
 Promotion of a Brand
 Promotion of a Product / Service
 Customer Service
 Lead Generation
 Driving traffic to your Site / Store
ReasonsToBeActiveOn
Facebook!

90. The ultimate goal is to promote
your brand and produce
predictable profit!

91. Let’s talk about Facebook

92. 500 Million+ Tot al Account s On Twi t t er
340 Million+ Uni que Tweet s per day
200 Million+ Mont hl y act i ve user s
78%
Of engagement wi t h a brand’ s
Tweet s are ret weet s
60% Of Twi t t er user s access Twi t t er vi a
mobi l e
182%
Increase i n Mobi l e Users
( 2 0 1 1 - 2 0 1 2 )
Source: www.twitter.com

93. Twitter and mobile also go hand-in-
hand; 95% of Twitter users own a
mobile phone, and half access the
service from their mobile device.
The Remote Control of Your L

94. How do you actively
engage people on Twitter?

95. Here are Some Key Tips for
Engagement on Twitter

96. Minimize Self-Promotion!

97. Engagement Tips:
• Retweet Others’Messages
• Get People to Retweet your
own

98. Retweet Tip
A Tweet’s ‘Retweet Rate’ increases 12
times when a Tweeter asks their
followers to either Retweet or RT.
People Talking About Your Business

99. Add a Twitter Follow Button
to your website

100. Laser Target Your Customers. .
.
 Target Conversations REAL TIME
 Target Conversations Where You Do
Business

101. https://twitter.com/search-advanced

102. https://twitter.com/search-advanced

104. Super Simple Free Twitter Tips!
Combine These Strategies with
the “1 Thing” All of Our Clients Have in Common, and You Will
Have Unlimited Supply of Highly Targeted Potential Customers

105. Let’s talk
about

106. 200 Million+ Li nkedI n Member s Wor l dwi de
Uni que Si t e Vi si t ors Per Week
Source : LinkedIn.com
50 Million+
$86,000+ Annual Avg US I ncome of
Li nkedI n Member
Increase i n ad revenue ( 2 0 1 1 - 2 0 1 2 )81%
2.8 Million+ Busi ness have a Li nkedI n
Company Page

107. LinkedIn generates more leads for b2b companies
than Facebook, Twitter or blogs.
Yet only 47% of b2b marketers say they are actively
using LinkedIn vs. 90% on Facebook.
- (Social Media B2B)
Read more at
http://www.jeffbullas.com/2012/07/24/72-fascinating-social-media-marketing-facts-and-statistics-for-20

108. In a recent study of over 5,000 businesses, HubSpot
found that traffic from LinkedIn generated the
highest visitor-to-lead conversion rate at almost 3
times higher than both Twitter and Facebook.
Read more:
http://blog.hubspot.com/blog/tabid/6307/bid/30030/LinkedIn-277-More-Effective-for-Lead-Gene

109. LinkedInrepresentsavaluable
demographicformarketerswithan
affluent&influentialmembership.

110. LinkedIn Profile
 Professional Online
Resume
 Summary of
experiences and
skills
 Recommendations
from others
 Educational and
other important
accomplishments

111. Company Pages
 Professional
looking page
 SEO Benefits
 Professional
Cover Photo
 Description
 Location

112. CompanyServicesBenefits:
 Allows you to promote
the services your
company performs
 Detailed summary
 Can upload video
commercial
 Contact information

113. LinkedIn Groups Benefits
 Quickly discover the most popular discussions in your
professional groups.
 Have an active part in determining the top discussions by
liking and commenting.
 See both member-generated discussions and news in one
setting.
 Easily browse previews of the last three comments in a
discussion.
 Find interesting discussions by seeing who liked a discussion
and how many people commented.

114. Let’s talk
about

115. 1 Billion+ Uni que Mont hl y User s
Worl ds 2nd Largest Search
Engi ne ( Bi g g e r t ha n Bi ng , Ya ho o , As k &
AOL Co mbi ne d ! )
Source : YouTube.com
#2 Ranking
4 Billion Hour s of Vi deo Vi ewed Each Mont h
Number of vi deos each mont h t he avg
US vi si t or t o Googl e wat ches20
79%
Of t he For t une Gl obal 100
have a br anded YouTube
channel up f r om 39% i n 2011

116. 33% of the Top Performing ad Campaigns on
YouTube are under 30 Seconds Long
http://www.factbrowser.com/facts/8377/

117. 28% of the Top Performing ad
Campaigns on YouTube are
between 60 - 90 Seconds Long
http://www.factbrowser.com/facts/8377/

118. 11% of the Top Performing ad
Campaigns on YouTube are longer
then 180 Seconds Long
http://www.factbrowser.com/facts/8377/

119. It’s All About Timing

120. 22%ofU.S.SmallBusinessPlanTo PostaVideo toYouTubeintheNext
12MonthstoPromoteTheirBusiness
http://www.factbrowser.com/facts/5662/

121. Create Short & Simple Videos That
Answer a Question
Assist in Solving a Problem
 Provide Advice or a Review
 Showcase YOU & YOUR Business

122. Create Simple Video’s

123. Create Simple Video’s

124. Leverage YouTube to Rank Your
Content at Lightening Speed!

126. Super Simple Free YouTube Tips!
Combine These Strategies with
the “1 Thing” All of Our Clients Have in
Common, and You Will Have Unlimited Supply
of Highly Targeted Potential Customers

127. “I use Black Box Social
Media to help me
with my media and
media optimization
on YouTube... I
recommend them,
you should use
them!”
- Marc Ostrofsky -
Web Entrepreneur
Author of Get Rich Click

128. Let’s talk
about

129. 500 Million+ Googl e+ Member s
Dai l y act i ve users75 Million+
40%
I ncr ease i n G+ Ci r cl e si zes of
36% of br ands on Googl e i n 2012
Of t ot al ci rcl ers of brand pages
( Fe b – Ma y 2 0 1 2 )138 % Increase
75% Of t he t op 100 Br ands ar e
on Googl e+

130. Unlikeother conventional social networkswhich
aregenerally accessed through asinglewebsite,
Googlehasdescribed Google+ asa"social
layer" consisting of not just asinglesite, but
rather an overarching "layer" which coversmany
of itsonlineproperties

131. Considering Google+?
Here are just a handful of reason’s
you should be paying attention

132. If you are already using Gmail, Google
Docs, Picasa, YouTube, or any other
Google service, using Google+ for
Social Networking is pretty much a no
brainer

133. Google+ Circles are a more natural way to
manage your friendships, mimicking real
life relationships, engagement and
interactions

135.  Laser Target Your Conversations
 You decide WHO, see’s WHAT
 Maintain Group Distribution lists
 Engage with Google

136. Help Google
improve Your
Personal search
experience for
you AND your
Connections!

137. Given that Google is the King of Online
Search, Creating a Page for your Business
on G+ Can Help Your Visibility and
Ranking
(HigherTargeted&MoreEffectivePay-Per-ClickPPCTrafficToo!)

145. Google sites are driven primarily by video
viewing at YouTube, which is the leading
provider of online video with
152,000,000
Unique Video Views Each Month

147. GoogleHangoutallowsyoutoconnect,
collaborateand CONTROL
aVideoconversationwithupto10totalPeople

148. You can record training
sessions and play back the
sessions right on YouTube!

149. You can also broadcast
LIVE from your YouTube
Channel
and
Your Personal
Website

150. Simply Engaging on Google+ and
Producing Content Will Get You
Ranked Quickly Within
Google’s Search Engine

151. By the way. . .
Do You Use a Gmail
Account?

152. You should know about. . .

153. People Get Tons of Spam

154. Google Is Stepping in to
Assist

155. Google Will Learn From
You What is Important or
Not

156. Google will “crowd source” what is
relevant

157. Creating the Perfect “Inbox” for
You

158. Google is learning. . .
 What are you reading?
 What are you ignoring?
 Who are you engaged with online?
 What does your personal “crowd” do?

159. Ifyouremailsarenotgettingread...
Ifpeoplearenotengagingwithyouonline...
Ifthe“crowd”behavesthesameway...
Your Customers May STOP Seeing
Your Emails and Messages From
You

160. Do you see now why it is critically
important to engage with people
online through Social Media?

161. Only 24% of Small Business
Have a Social Media
Strategy!
DidYouKnow...

162. I am sure you now
understand how BIG this
Opportunity really is!

163. Now, how would you like to
know how we produce
predictable income us and our
clients?

164. Now, how would you like to
know how we produce
predictable income us and our
clients?

165. TEST
Monitor & Review
Improve
TEST
Improve
Quantify Results
Share Results in SMI7M
We Take That Information And…
Test Again
Keep Monitoring for Changes
PAID
TRAFFIC

166. Instantly Produce Traffic
Plus 20+ other Paid Networks

167. We Quickly Test EVERYTING on Facebook 1st

168. Meet Jeremy Howie

169. Proof In Your Own Community

170. Proof In Your Own Community

171. Proof In Your Own Community

172. Proof In Your Own Community

173. Proof In Your Own Community

174. Video Walk Through
Case Study
Video:
 All videos should ideally be under 3 minutes.
 Engaging and Entertaining Videos will receive the best Click
Through Rate (CTR)
 This works with video you can have professionally done
 Traditional better response
 You can use free video creation sites to create videos:
 http://www.powtoon.com
 http://www.sparkol.com/
 http://www.xtranormal.com/
 http://animoto.com/
 http://goanimate.com/
 You MUST have a call to action in the video that is consist with
the call to action in the description

175. Video Walk Through
Case Study
Video Post To Facebook
 You will upload the video directly to the page
 In the Video description
 The first 89 characters of copy are critical
 This will be your add preview

176. Video Walk Through
Case Study
 In the Video description
 The first 89 characters of copy are critical
 This will be your add preview

177. Video Walk Through
Case Study
Approx. 350
Characters

178. Video Walk Through
Case Study
Video Description
 Right side view of PPC ad = 89 Characters
 Newsfeed view of Ad = 350 Characters
 Total Description Length:
 It’s up to you, but you want a strong call to action and good copy to get
people to click on your Call To Action (CTA)
 Have a few CTA’s in the video description
 We have tested both short and long descriptions and it really all comes
down to how compelling your video is and how good your description is to
get you the highest Click Through Rate from your video to the CTA in the
description

179. Video Walk Through
Case Study
Video Description
 In your video tell people to “Click the Link in the
Description”
 Don’t tell or motion people to “Click on the link on the right or left or…”
 When the video show up in the news feed the description is ON TOP
 When the video shows up on your Page the description is ONTOP
 When someone clicks the ad, it will bring up a light box with the description ON THE RIGHT
 When someone clicks on the ad on the page, it will give them a full view of the video and the
description and the description will be ON THE BOTTOM
 Make your CTA copy congruent with the video and the page the visitor
will be landing on

180. Video Walk Through
Case Study
Video Description Example
Name of Video
Full Description &
CTA above the video
“click More’ Fold
Compelling Preview
Description for Ads

181. Video Walk Through
Case Study
Video Description
 In your video tell people to “Click the Link in the
Description”
 Don’t tell or motion people to “Click on the link on the right or left or…”
 When the video show up in the news feed the description is ON TOP
 When the video shows up on your Page the description is ONTOP
 When someone clicks the ad, it will bring up a light box with the description ON THE RIGHT
 When someone clicks on the ad on the page, it will give them a full view of the video and the
description and the description will be ON THE BOTTOM
 Make your CTA copy congruent with the video and the page the visitor
will be landing on

182. Video Walk Through Case Study
Description Example
Video Title: Run With The Heroes
Description:
The Army Marathon was created to honor our Soldiers and National Guardsmen on the anniversary of the “Shot Heard Around The
World” — the 1775 Battles of Lexington and Concord that signaled the beginning of the American Revolution and our independence!
To Register, Get Involved, or to Show Your Support, Click On This Link:
www.TheArmyMarathon.com/Run-With-The-Heroes
Our Mission is to honor the service and sacrifice of all military personnel, their families and survivors by raising funds through The Army
Marathon and other races in order to support charitable activities for the broader military community.
You participation and support will help assure the success of the 2013 event and will forever enhance the lives of the veterans and
families served by the benefiting charities.
To Find Out More Go Here:
www.TheArmyMarathon.com/Run-With-The-Heroes
You can also show your support when you LIKE, COMMENT & SHARE this video.
Ask People to also LIKE, COMMEN
& Share

183. Monitor Your Pretty Links and TRACK!
Description Example
Video Title: Run With The Heroes
Description:
The Army Marathon was created to honor our Soldiers and National Guardsmen on the anniversary of the “Shot Heard Around The
World” — the 1775 Battles of Lexington and Concord that signaled the beginning of the American Revolution and our independence!
To Register, Get Involved, or to Show Your Support, Click On This Link:
www.TheArmyMarathon.com/Run-With-The-Heroes
Our Mission is to honor the service and sacrifice of all military personnel, their families and survivors by raising funds through The Army
Marathon and other races in order to support charitable activities for the broader military community.
You participation and support will help assure the success of the 2013 event and will forever enhance the lives of the veterans and
families served by the benefiting charities.
To Find Out More Go Here:
www.TheArmyMarathon.com/Run-With-The-Heroes
You can also show your support when you LIKE, COMMENT & SHARE this video.

185. Super Ninja – Advanced Sites
http://convert2media.com/resources/

186. Super Ninja – The “Invisible List”
“Tag” People Who Hit Your Opt In Page
“Tag” People Who See Specific Pages
“Tag” People Who See Specific Offers
Create Your Own Perfect Invisible List

187. Super Ninja – The “Invisible List”

188. Super Ninja – Re-Targeting
http://perfectaudience.com/

189. You are now, very well trained
Ninja’s

190. Remember the 1 “Thing”, I
said I would tell you about
that is a sure fire way to
GUARANTEE your business
will grow and prosper online?

191. After everything we have
taught you already, all you
have to do is do this 1
Simple Thing

192. Get ready to write this down
and DO IT!

193. Get ready to write this down
and DO IT!

194. As You Post, Engage,
Monitor and Analyze. . .
Be Consistent

195. Our Gift For You
http://www.socialmediain7minutes.com/