This document introduces Generation Z and discusses some of their key characteristics based on generational trends. It summarizes that Generation Z will be highly tech-savvy, accustomed to a digital world, and multi-tasking. The document recommends that to help Generation Z succeed, their environment should support their natural technological abilities and tendencies towards constant connectivity.
Voices of a New Generation - Insights on the Gen Z MindsetOlogie
Students today are entering college at a unique time in history, shaping who they are and how they see the world. For colleges and universities, it's critical to recognize this generation's deep-rooted motivations, preferences, characteristics, beliefs and behaviors before they arrive on campus. Presented in Orlando at the 2018 AMA Higher Ed conference, this is Gen Z.
If businesses are still focused on mastering communication with the Millennials, they will fast fall behind. Because Generation Z is already forming brand preferences, spending their allowances, and becoming entrepreneurs.
Gen Z, also known as the Swipe Generation, is about to change the world and set it on fire. Learn more about this creative, committed, social conscious generation and how to communicate, manage and motivate them.
Gen Z had a unique childhood They were developing their personalities and life skills in a socio- economic environment marked by chaos, uncertainty, volatility and complexity. Blockbusters like The Hunger Games and Divergent depict teens being slaughtered. No wonder Gen Z developed coping mechanisms and a certain resourcefulness.
22 Insightful Statistics About What to Expect from Generation Z in the WorkplaceRyan Jenkins
According to the recent Get Ready For Generation Z Study by staffing company Robert Half and Enactus, a student-focused nonprofit that encourages entrepreneurship, Generation Z will make up 20% of the total workforce by 2020. The statistics below are from the study which surveyed 770 individuals born between 1990 and 1999.
While I believe this to overlap the age range of Millennials (typically defined as those born in the 80s and 90s), employers and leaders can still benefit from the insights as they begin to prepare to work alongside a new generation of professionals. Prepare for Generation Z in the workplace.
Presented by Ryan Jenkins, Millennial & Generation Z keynote speaker and blogger. http://ryan-jenkins.com.
Voices of a New Generation - Insights on the Gen Z MindsetOlogie
Students today are entering college at a unique time in history, shaping who they are and how they see the world. For colleges and universities, it's critical to recognize this generation's deep-rooted motivations, preferences, characteristics, beliefs and behaviors before they arrive on campus. Presented in Orlando at the 2018 AMA Higher Ed conference, this is Gen Z.
If businesses are still focused on mastering communication with the Millennials, they will fast fall behind. Because Generation Z is already forming brand preferences, spending their allowances, and becoming entrepreneurs.
Gen Z, also known as the Swipe Generation, is about to change the world and set it on fire. Learn more about this creative, committed, social conscious generation and how to communicate, manage and motivate them.
Gen Z had a unique childhood They were developing their personalities and life skills in a socio- economic environment marked by chaos, uncertainty, volatility and complexity. Blockbusters like The Hunger Games and Divergent depict teens being slaughtered. No wonder Gen Z developed coping mechanisms and a certain resourcefulness.
22 Insightful Statistics About What to Expect from Generation Z in the WorkplaceRyan Jenkins
According to the recent Get Ready For Generation Z Study by staffing company Robert Half and Enactus, a student-focused nonprofit that encourages entrepreneurship, Generation Z will make up 20% of the total workforce by 2020. The statistics below are from the study which surveyed 770 individuals born between 1990 and 1999.
While I believe this to overlap the age range of Millennials (typically defined as those born in the 80s and 90s), employers and leaders can still benefit from the insights as they begin to prepare to work alongside a new generation of professionals. Prepare for Generation Z in the workplace.
Presented by Ryan Jenkins, Millennial & Generation Z keynote speaker and blogger. http://ryan-jenkins.com.
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
This report invites you to deep dive into the minds, behaviours and online habits of Generation Z.
Unpacking some of the key reports and surveys on Generation Z from the last two years, this report collates the most important findings and insights (...so you don’t have to!) to inform new ideas and ways in to creating content that will engage with this lucrative, generational audience.
* DOWNLOAD AND PLAY IT IN MICROSOFT POWERPOINT CAUSE IT CONTAINS ANIMATION AND CAN'T WATCH WITHOUT IT *
It is a content from Development of Life Skills.
Si les prises de parole concernant les générations Y et Z sont légion, il était primordial pour Starcom d’adopter une prise de position limpide sur ces termes surexploités. Notre étude est une photographie de la société, une immersion dans le monde des « jeunes » à travers une recherche documentaire, des interviews d’experts et la synthèse des études que nous avons réalisées pour nos clients sur ces cibles.
Ready, Set, Present (Generational Differences in Today’s Workplace PowerPoint Presentation Content): 100+ PowerPoint presentation content slides. Nowhere in history have we seen 4 generations in today’s workplace. Generational Differences in today’s workplace PowerPoint Presentation Content slides include topics such as: In the first 92 slides you will learn the advantages of generational diversity in the workplace, and identify the impacts of generational differences. This presentation details the 4 generations in our workplace today covering: Social, Political, and Economic Influences, Familial Structure and Influence, Education, Values, Work Ethic, Preferred Leadership Approach, Communication Style, Motivational Buttons, How They Interact with Others, Preferred Approach to Feedback, View toward the Company, Work Vs. Personal Life, Desired Rewards, Financial Behaviors, Relationship with Technology, and Expectations. In addition, you will receive 47 slides covering: future trends and statistics for the four generations; implication for recruiting and supervising the youngest generation - Millennials. It also contrasts the pros and cons of each generation and 6 important tips to more effectively communicate with each generation plus much more.
Gen Z Digital-Book: A Primer For All Things Gen ZOlogie
Just like you, we’re curious about Gen Z—the college students of today and tomorrow. So we’ve spent some time studying them.Now is the time to get smarter about communicating and connecting with this new generation. Our book offers facts and valuable insights, as well as bottom-line implications for your communications.
Think of it as a primer for all things Gen Z.
Originally designed for a webinar in collaboration with Cynopsis Media, this presentation details the power and influence of Gen Z, also known as Gen Edge, in the household.
A generation gap is widening in the workplace. As baby boomers (ages 51 to 69 or so) express reluctance about retiring, so-called millennials (roughly ages 18 to 34) have become the single largest demographic in the American labor force. Because of this, more older workers have found themselves being hired and managed by people much younger than they are.
This version of my Generation Z insight presentation was prepared for the Institute of Directors and so has some social innovation and cause specific insights towards the end. Some of the images are not my own, and their origins are unknown, if they are yours and you want them removed let me know.
Download the full Gen Z 2025 report here: http://bit.ly/1Vcecow
The future will be defined by a generation that promises to learn from the lessons of the past to create a world unlike anything we’ve ever seen.
Growing up in the shadow of global meltdowns and watching their Millennial siblings flail, Generation Z have resolved to do things differently. In an instant everything world, these kids are present in today, but curate their experiences for tomorrow. But, what will Gen Z be in 2025?
In Gen Z 2025, we unpack the present to unveil a future defined by the next greatest generation’s evolving worlds of work, education and digital, and the dissolving boundaries between social and cultural norms. Exposed to the breakneck speed of culture, Gen Z will transform our very understanding of generations to come.
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
This report invites you to deep dive into the minds, behaviours and online habits of Generation Z.
Unpacking some of the key reports and surveys on Generation Z from the last two years, this report collates the most important findings and insights (...so you don’t have to!) to inform new ideas and ways in to creating content that will engage with this lucrative, generational audience.
* DOWNLOAD AND PLAY IT IN MICROSOFT POWERPOINT CAUSE IT CONTAINS ANIMATION AND CAN'T WATCH WITHOUT IT *
It is a content from Development of Life Skills.
Si les prises de parole concernant les générations Y et Z sont légion, il était primordial pour Starcom d’adopter une prise de position limpide sur ces termes surexploités. Notre étude est une photographie de la société, une immersion dans le monde des « jeunes » à travers une recherche documentaire, des interviews d’experts et la synthèse des études que nous avons réalisées pour nos clients sur ces cibles.
Ready, Set, Present (Generational Differences in Today’s Workplace PowerPoint Presentation Content): 100+ PowerPoint presentation content slides. Nowhere in history have we seen 4 generations in today’s workplace. Generational Differences in today’s workplace PowerPoint Presentation Content slides include topics such as: In the first 92 slides you will learn the advantages of generational diversity in the workplace, and identify the impacts of generational differences. This presentation details the 4 generations in our workplace today covering: Social, Political, and Economic Influences, Familial Structure and Influence, Education, Values, Work Ethic, Preferred Leadership Approach, Communication Style, Motivational Buttons, How They Interact with Others, Preferred Approach to Feedback, View toward the Company, Work Vs. Personal Life, Desired Rewards, Financial Behaviors, Relationship with Technology, and Expectations. In addition, you will receive 47 slides covering: future trends and statistics for the four generations; implication for recruiting and supervising the youngest generation - Millennials. It also contrasts the pros and cons of each generation and 6 important tips to more effectively communicate with each generation plus much more.
Gen Z Digital-Book: A Primer For All Things Gen ZOlogie
Just like you, we’re curious about Gen Z—the college students of today and tomorrow. So we’ve spent some time studying them.Now is the time to get smarter about communicating and connecting with this new generation. Our book offers facts and valuable insights, as well as bottom-line implications for your communications.
Think of it as a primer for all things Gen Z.
Originally designed for a webinar in collaboration with Cynopsis Media, this presentation details the power and influence of Gen Z, also known as Gen Edge, in the household.
A generation gap is widening in the workplace. As baby boomers (ages 51 to 69 or so) express reluctance about retiring, so-called millennials (roughly ages 18 to 34) have become the single largest demographic in the American labor force. Because of this, more older workers have found themselves being hired and managed by people much younger than they are.
This version of my Generation Z insight presentation was prepared for the Institute of Directors and so has some social innovation and cause specific insights towards the end. Some of the images are not my own, and their origins are unknown, if they are yours and you want them removed let me know.
Download the full Gen Z 2025 report here: http://bit.ly/1Vcecow
The future will be defined by a generation that promises to learn from the lessons of the past to create a world unlike anything we’ve ever seen.
Growing up in the shadow of global meltdowns and watching their Millennial siblings flail, Generation Z have resolved to do things differently. In an instant everything world, these kids are present in today, but curate their experiences for tomorrow. But, what will Gen Z be in 2025?
In Gen Z 2025, we unpack the present to unveil a future defined by the next greatest generation’s evolving worlds of work, education and digital, and the dissolving boundaries between social and cultural norms. Exposed to the breakneck speed of culture, Gen Z will transform our very understanding of generations to come.
GenZ is the largest generation yet and they are truly digital natives. The attitudes and behaviors of Zs will have a huge impact on the future of technology. Grounded in data from hundreds of online research sessions, diaries, and interviews, learn what Gen Z really does online and the ways it will change how we design the experience.
Generation Z: 33 Data Points To Influence How You Sell, Teach, Recruit, And L...Ryan Jenkins
If the current struggle of understanding and engaging the Millennial generation wasn’t difficult enough, the most tech-savvy, connected, and entrepreneurial generation to date will add yet another level of complexity. As the remaining Millennials make their debut into the workforce, there will be even more tension integrating the up-and-coming, post-Millennial generation—Generation Z.
Generation Z may be the most socially savvy group marketers will ever meet, the most diverse employers ever hire, and the most self-educated educators ever teach.
While it will take time, effort, and resources to understand this emerging generation, engaging these diverse and motivated workers/consumers can prove beneficial for your organization in the long run.
Meet generation Z, the 12- to 19-year-old cohort, who care deeply about ethical consumption, are the most progressive generation to date, use digital technology more than any previous group, and are set to change the world with their optimism and ambition.
This is an executive summary of the report. To purchase the full 79-page report, visit www.jwtintelligence.com.
Generation Z Infographic | Claire MaddenClaire Madden
Generation Z, born 1995-2009 are today's generation of students and are increasingly entering the workforce. They are technologically savvy, having been born into a hyperconnected and digitally immersive world. They are social networkers, spending many of their waking hours in constant contact with their global friends and communities.
A glimpse into the world of Gen Z - an 8 page Gen Z Manifesto that summarizes the upcoming book, The Gen Z Effect: The Six Forces Shaping the Future of Business, available 11/11/14 at bookstores everywhere. Written by Dan Keldsen and Thomas Koulopoulos.
Who is Gen Z? What makes them tick? What is an accident of birth, and a purposeful decision?
Are YOU Gen Z?
How Generation Z Differs from Millennials (and Some Similarities)Ryan Jenkins
The verdict is still out on where the Millennial generation ends and Generation Z begins. Some studies start Generation Z as early as 1993 and others as late as 2000. But no matter how you slice it, there are clear differences in behavior and preferences between Generation Z and the Millennials. These differences are sure to prompt additional adjustment when in comes to leadership, recruiting, parenting, and marketing.
In many ways, Generation Z is the extreme version and the opposite of Millennials. Some of these noticeable extremes and differences could help hiring managers, marketers, leaders, and parents better connect with the emerging generation and thrive tomorrow.
Presented by Ryan Jenkins, Millennial & Generation Z keynote speaker and author.
Website: http://ryan-jenkins.com
Global young people report (digital) 2017Anochi.com.
YOUNG PEOPLE ACROSS THE WORLD SHARE LIBERAL VALUES, ARE PESSIMISTIC ABOUT FUTURE, BUT DIVIDED ON FREE SPEECH, ACCORDING TO NEW GLOBAL SURVEY
Most up-to-date comprehensive global study of the attitudes and wellbeing of 15- to 21-year-olds in 20 countries published today by the Varkey Foundation
Identifying Millennials’ Attitudes and BehaviorsGen Re
Millennials are all around you, and they’re important to your business. However, it’s clear that this group - which numbers 2.5 billion globally - possesses specific attitudes and behaviors that call for a fresh approach to marketing financial services, especially when it comes to insurance products.
Read more from our series "Millennials in Insurance" at: www.genre.com/millennials
Millennials: Understanding the GenerationUrbanBound
Understanding the Millennial mindset can be a tricky thing to do. Understand some of the key things Millennials need in the workforce in order to be happy. For even more information, check out our eBook here: http://resources.urbanbound.com/millennial-mindset-understanding-millennials
Buzzoole attended this year's edition of the Youth Marketing Summit 2017 in London and presented research focused on Generation Z. The research revealed some interesting insights about the post-millennials and their behaviour.
6 Millennial Motivators: A Guide to What Motivates Millennials at WorkRyan Jenkins
Where there are unmotivated Millennial employees you will find uninspired leaders who lead teams of anxious, job-hop-in-a-heartbeat Millennials. For the leaders eager to spark change and energy into their organizations there are specific Millennial motivators that can be leveraged to ignite Millennial hustle and extend Millennial retention.
Presented by Ryan Jenkins, Millennial & Generation Z keynote speaker, author, and Inc.com columnist.
Ryan's website: http://ryan-jenkins.com
Ryan's speaking page: http://ryan-jenkins.com/speaker
Contact Ryan: http://ryan-jenkins.com/checkavailability
12 Apps & Hacks to Level Up Your Next Presentation or PitchRyan Jenkins
Enhance your next presentation or pitch with these 12 tips.
You probably know many of the public speaking basics like know your subject, use strong eye contact, and smile. So I dug deep into my public speaking bag of tricks to reveal a few uncommon tips you can use right away to enhance the effectiveness of your next presentation or pitch.
Follow Ryan's blog and podcast at: http://ryan-jenkins.com
Book Ryan as a Speaker: http://ryan-jenkins.com/checkavailability
If you're a blogger, you should be investing more time on LinkedIn. This presentation walks you through all the reasons why and how. I gave this talk at BlogHer PRO 2013 in Redwood City on October 23, 2013.
Generation Z: Connecting with Today's TeensHeather Davis
The slides from the Southern California Ten Coalitions presentation at the CPRS Region 4 Conference on November 13th, 2014 by Aaron Orozco and Heather Davis
Finding balance with technology in our always-on culture with Leigh-ChantelleLeigh-Chantelle
Slides from Leigh-Chantelle on digital balance, created for and presented on 16 February to Golden Key Academy members.
In this session, Leigh-Chantelle explained concepts around cyberpsychology, digital wellness, and (her term) digital equilibrium. She gave tips and tricks to help with understanding technology consumption, balancing technology needs, and empowering others towards practices for conscious and mindful lifelong healthy habits and digital boundaries to thrive online in our always-on digital culture.
Watch the video: https://youtu.be/HV1coparS6I
How is Technology Destroying our Mind, Body and CommunityCarlos Vega
Technology has been on the rise, we as humans have become completely dependent on our phones, computers, and really any technology we can get our hands on.
This presentation takes you through the issues that arise when let technology dictate our lives.
How to communicate efficiently in a fast changing world ?Aurelie Couvreur
- exponential number of communication channels
- 4 to 5 generations collaborate on the workplace.
- But most companies communicate as they've always done and do not invest in trainings.
Here is the big picture of all trends and technologies impacting communication
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
5 Reasons Our Children Are About To Miss Out On The Greatest Opportunity In T...iBridge Hub
Technology they say has come to stay for good and it's only just getting started. We believe strongly that sooner rather than later, in our highly competitive global knowledge economy, the ability to code would set apart those that would be world leaders in almost all career paths. This presentation summarizes what we mean.
A paradigm shift in Education by Web2.0 technologiesLukas Ritzel
a webcast presentation done by lukas ritzel during World conference of AIAER on
Higher education: Need for priAm variate reforms, August 03-05, 2009 Organized by
Lovely School of Education, Lovely Professional University, Phagwara, Punjab and supported by IMI University Centre, Luzern, Switzerland
ViO Presentation The Future of Communications and Virtual EnvironmentsWill Burns
A quick presentation concerning the future of communications and virtual environments, given on May 2nd 2010 in SecondLife at the ViO Business Group Auditorium
Gutenberg gave the world the modern printing press and with it the resulting explosion of texts that could be distributed to everyone. The last decade has witnessed the same phenomena with the convergence of technologies. For instance the smart phone now enables communication and knowledge exchange by anyone anywhere. The impact is only just being felt, however it is transforming the planet. The Gutenberg Impact.
Parenting workshop transition to hs june2018Leahcim Semaj
DEVELOPMENT IS ASYNCHRONOUS
‘Ready-up Children, Parents & Teachers: Transitioning from Primary to High School’.
Dr. Leahcim Semaj
June 30, 2018
www.AboveorBeyondJM.com
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
3. Introducing Generation Z –
Who Are These Digital Natives & What Do They Need?
Who are the Gen Zs?
What do they share with the Baby Boomer generation
- realistic, pragmatic, and very competitive
What do they share with Gen Xs? - environmentally aware and tech savvy
What do they share with Gen Ys? - highly customized, entrepreneurial
What is special about them? - Cynical, Private, Multi-tasking, Hyper-aware,
Technology-reliant, High Incivility Quotient
How can we help them to be the best that they can be?
WWW.LTSEMAJ.COM 3
8. Or does this look more familiar?
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9. “
We don’t “go” online anymore.
We ‘live’ online.
We need to think beyond ‘customer journeys’ & map the
moments in our target customers day/ the moments that matter
& ask –
How will we deliver value in that moment?
- Jerry Dischler
(VP of product management at Google)
10. “
Smartphones are the new windows, we
look through them and we see the
world
-
Kemal Brown
11. More people own a cell phone
than a toothbrush
- 60 Second Marketer
13. Imagine
If you had your own newspaper:
• You could control what comes on the front page and how much people
it could read.
• You could target only the people who you wanted to reach – Save
paper and delivery cost.
What if you had your own television station:
• Create your own shows and product placements.
• Get instant feedback on what they thought about you and your
products.
• Determine daily what they think about you and your brand.
14. What Social Media Really Is
The natural progression of the internet.
Now we are all broadcasters.
Digital expressions of emotional affinity.
The new form of human interaction.
A new way to build consumer trust.
The most data driven marketing platforms to ever exist!
15. SOCIAL MEDIA & CRITICAL THINKING
Before, news editors and program directors shaped how
the world was experienced and interpreted.
Thanks to Social Media,
devolution and entropy is now in effect.
Critical thinking skills are needed more than ever
before.
DR. LEAHCIM SEMAJ
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16. 3.42 billion internet users, equaling 46% global penetration
2.31 billion social media users, delivering 31% global penetration
3.79 billion unique mobile users, representing 51% global
penetration
1.97 billion mobile social media users, equating to 27% global
penetration.
- Simon Kemp, We Are Social 2016
17.
18.
19.
20. The History of Information
Communication Technology
INNOVATION FROM 1928 – PRESENT
HTTP://WWW.ZETTA.NET/HISTORY-OF-COMPUTER-STORAGE/
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21. UNDERSTAND IT AND
BENEFIT FROM IT
IGNORE IT
AND BE THE VICTIM
WWW.LTSEMAJ.COM 21
Nothing Can Hold Back
the Tide of Societal Transformation
22. The Recent Information Revolution
Is actually
the 4th
information
revolution
in human history
WWW.LTSEMAJ.COM 22
23. The First Information Revolution
The invention of writing
5,000 to 6,000 years ago
in Mesopotamia
WWW.LTSEMAJ.COM 23
24. The 2nd Information Revolution
Brought on by the invention
of the written book
First in China
Perhaps as early as 1300 B.C.
WWW.LTSEMAJ.COM 24
25. The 3rd Information Revolution
Set off by Gutenberg's invention
of the printing press and of
movable type between 1450 and
1455
Also by the invention of
engraving
WWW.LTSEMAJ.COM 25
26. The Flight Analogy
Initially when ballooning was the
only form of flight
they travelled a very short
distance and at a low speed
WWW.LTSEMAJ.COM 26
27. As the technology improved
Balloons could fly farther and faster
Eventually their speed and distance
reached an upper limit
◦defined by physical laws
WWW.LTSEMAJ.COM 27
28. New Technology
was required to enable people to fly faster
The glider was born and distance and speeds increased
Once again the upper limit was reached
WWW.LTSEMAJ.COM 28
29. The Next Stage
The motorised aeroplane
took over from here
◦but it too, reached its upper
speed limits
WWW.LTSEMAJ.COM 29
30. Then
Technology again came to the
rescue and gave birth to the jet-
plane
which literally took off where the
petrol driven plane had left off
WWW.LTSEMAJ.COM 30
37. THE SOCIAL MEDIA IMPERITIVE:
Now we are all broadcasters.
If you chose not to, you will be positioned by those who do.
Remember the introduction of
the printing press, the radio, the TV,
the phone, the computer, the internet?
Where would you be if you had opted out?
DR. LEAHCIM SEMAJ
LTSEMAJ.COMWWW.LTSEMAJ.COM 37
38. A Theory of Propulsion
Social media is built on the idea of
propulsion. It's not history, it's
now. The smartphone isn't smart,
it's merely hot. Pulsing with the
next thing.
- Seth Godin
WWW.LTSEMAJ.COM 38
43. What Social Media Can Do
1. Build your personal and professional brand.
2. Have control over your brand’s perception.
3. Connect you to employment/leadership opportunities
4. Increase thought leadership & influencer status.
5. Create business opportunities – partnerships/funding.
6. Help you be heard, and promote your skills.
7. Give valuable insight into your market and competition.
8. Help you listen & gain feedback to sentiments in real-time.
45. What Social Media Can’t Do
Care exclusively
about your
number of
followers.
Be guaranteed to
be viral or have
overnight success.
WWW.LTSEMAJ.COM 45
50. The Present Model
◦ Immediate contact – 10%
◦ Mediated contact – 90% (at the mercy of the media,
articles, interviews, ads, press releases, networking
etc.)
WWW.LTSEMAJ.COM 50
51. The New Model
More control of how the world see’s you and
makes decisions about you.
◦ Immediate contact – 10%
◦ Social Mediated Contact – 80%
◦ Mediated contact – 10%
WWW.LTSEMAJ.COM 51
52. 10 Things All Executives Should Be Doing
1. Your desired outcomes?
◦ Decision makers, Friends, colleagues, customers, others etc.
2. Choosing your platform(s)
3. What help do you need?
4. What to post?
5. What not to post?
6. When to post?
7. How to engage?
8. Response time
9. Gathering new insights and information
10.‘Google’ your name monthly to test your strategy.
1. – (of the first 100 hits, how many did you directly influence?)
WWW.LTSEMAJ.COM 52
53. “
We don’t have a choice on whether we do social
media.
The Question is how well we do it.
- Eric Qualman
60. Gen Y kids
are known as incredibly sophisticated,
technology wise,
◦ immune to most traditional marketing and sales pitches...
as they not only grew up with it all,
they’ve seen it all and been exposed to it
all since early childhood.
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61. Gen Y members
are much more segmented as an
audience aided by the rapid expansion
in Cable TV channels, satellite radio, the
Internet, e-zines, etc.
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62. Gen Y
less brand loyal and the speed of the Internet
has led the cohort to be similarly flexible and
changing in its fashion, style consciousness and
where and how it is communicated with.
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64. What do they bring to the table?
They are the most tech savvy and demanding generation
ever on this planet
Technology is in their DNA.
The internet is their life.
◦ they will use it for everything
They will be a transient workforce.
They will 'follow the work' and live where the work is
based.
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65. What do they bring to the table?
For them the virtual world is real –
◦Friends, Fans, Followers and Contacts
Geography and distance are
◦no hindrance,
◦ Everything is here and now - just a click away.
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66. What do they bring to the table?
They are more self-directed
◦process information at lightning speed.
◦are smarter than any other generation
◦(how wise? Time will tell?)
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67. What do they bring to the table?
They will give new meaning to the term
Social workers:
Raised in an educational culture of
working in teams
and being highly socially connected
through
◦computers, cell phones, text messaging,
instant messaging, social networking,
◦blogs, multi-player gaming, etc.,
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68. What do they bring to the table?
Millennials are extremely social
workers.
they are the first generation to begin
to build relationships virtually
◦and are now bringing a culture of
constantly working together
WWW.LTSEMAJ.COM 68
70. Generation Z
Born: 1995-2012
Coming of Age: 2013-2020
Age in 2012: 0-17
Jamaica Population 2001: 2.6 million
Jamaica Under 15 Population 2011: 702,835
While we don’t know much about Gen Z yet...we know a lot about the
environment they are growing up in.
This highly diverse environment will make the grade schools of the next
generation the most diverse ever.
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71. Gen Z kids
will grow up with a highly sophisticated
media and computer environment and
will be more Internet savvy and expert
than their Gen Y forerunners.
WWW.LTSEMAJ.COM 71
72. Dualism vs. Ubiquitous
Boomers
◦think that technology is a separate thing.
They “go on” the internet.
They “make a call on the cell phone”.
They look something up “on the computer”.
They have a distinction between doing a task and the
“tool” that they do the task with.
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73. Dualism vs. Ubiquitous
Millennials
◦don’t have that dualism or separation.
They look something up
◦of course they are doing it on the computer…
◦why would you even think to say it that way?
They make a call or text someone
◦… the technology is implied and assumed
WWW.LTSEMAJ.COM 73
74. Is the technology trapping us?
Gen Xers
◦live their life with technology.
They work with it, they use it to be more
productive.
They like to customize and personalize.
The Gen Xers are actually the group that is most
enamored by technology,
◦but at the same time they feel trapped by it.
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75. Is the technology trapping us?
Boomers,
◦remember life without it,
may use it and may be addicted to it like
everyone else
but they can more easily let it go and live
without it.
WWW.LTSEMAJ.COM 75
76. Is the technology trapping us?
Millennials
◦ have integrated all the various technologies into their lives,
they are the ones that will say,
◦ “We need to talk more instead of all this texting.”
◦ or “People are forgetting how to even just talk to each other”,
◦ or “I don’t use email. It’s a hassle and it’s too impersonal.
If You need to communicate with them
◦Call or text or facebook
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77. No one likes small fonts
All the generations dislike small fonts online
We think we only need larger fonts if we
have a lot of Boomers in our target
audience,
but all of the generations commented that
text was often too small.
WWW.LTSEMAJ.COM 77
78. Like things to scroll?
Boomers
◦don’t like things that move and scroll on the page, such as
banners that change.
They REALLY don’t like that — it is a reason why they
would abandon a site.
Gen Xers
◦are fine with these moving parts
Millennials
◦will get bored without them.
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79. Interesting and fun
Millennials
◦expect websites to be at least interesting, if not
fun.
Gen Xers and Boomers
◦are willing to give up fun if the site can be
customized for them
Boomers
◦or it’s a useful tool
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80. Twitter and Facebook
Gen Xers
◦love twitter.
Millennials
◦prefer Facebook.
Boomers
◦are trying both,
◦but are still a little bewildered.
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81. Gen Xers are outnumbered
You’ve heard how large the Boomer
generation is in numbers, right?
The Millennials are an even larger group
The Gen Xers are a much smaller group
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82. Gen Xers have to guard against design bias
Gen Xers
◦have to be really careful.
Gen Xers are doing most of the website design.
But most of the people they are designing for are not
them!
They have to make sure they are not just designing for
themselves,
◦and they have to test their design with different
generations.
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83. Millennials are most affected by “people like
me”
If you have pictures of people at your
website the millennials are the most
sensitive to what the people look like,
especially to how old they are.
I’ve seen millennials glance at the page
they landed on at a website and click
out of it within 1 or 2 seconds because,
◦ “this site isn’t for me. That woman was old”
(the woman looked about 35 to me!).
WWW.LTSEMAJ.COM 83
84. They are not going to “grow out of it”
Sometimes people ask,
◦ “Isn’t this just an artifact because these people are young?
Soon they will grow up
◦ and get married and have children
◦ and then they will be just like all the other Gen Xers, right?”.
I don’t believe this.
The differences are deep and have been ingrained since
childhood.
The Millennials are not going to grow into Gen Xers,
just like the Gen Xers are not going to grow into Boomers.
WWW.LTSEMAJ.COM 84
85. Generation Z – Who Are
These Digital Natives?
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87. Characteristics
Meet Lizzy, Dane, Seth and Carly.
These teens have all been born since September 11,
2001—a marker in our world that will always divide
those born in the 20th century from those born
afterward.
There is a noticeably different perspective in them as
teens than in Millennials fifteen years ago.
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90. Generation Z represents 23 million born between
1994 and 2010.
While they haven’t entered the workplace yet, they
have a different set of values and beliefs than their
predecessors.
WWW.LTSEMAJ.COM 90
91. Some facts about Gen Zs
55% of Gen Z students say that their parents are
putting pressure on them to gain professional
experience during high school.
Nearly 50% of Gen Z students are participating in
internships for the purpose of advancing themselves
professionally in high school.
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92. Facts continue
64% of Gen Z consider earning an advanced degree
as one of their life goals.
77% believe they will need to work harder compared
to those in past generations to have a satisfying and
fulfilling professional life.
One third would like to retire by the age of 60 but
only 17% think it’s possible.
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93. More facts
77% of Gen Z’s are either extremely or very
interested in volunteering to gain work experience.
26% are currently volunteering.
76% are concerned about man’s impact on the
planet.
79% of display symptoms of emotional distress when
kept away from their personal electronic devices.
WWW.LTSEMAJ.COM 93
94. So what defines them…?
Tim Elmore defines six characteristics of this unique
generation:
◦Cynical
◦Private
◦Entrepreneurial
◦Multi-tasking
◦Hyperaware
◦Technology-savvy
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95. Cynical
Cynically realistic indeed! they are not
giddy like their Gen Y peers were in the
1990s.
They tend to be more realistic than
idealistic, seemingly jaded from the tough
economy, terrorism and complexities of life.
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96. Private
Whatever the reasons are, Apps like Snapchat
and Whisper give them the perfect escape and
have seen explosive growth in the last few years
within this demographic
while Facebook has lost 25% of the same since
2011.
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97. Entrepreneurial.
Like millenials, these teens plan to be pioneers,
not merely settlers in a career.
72% of current high school students want to start a
business.
They feel like hackers, not slackers.
In keeping with their realistic nature, they know
that life is hard and requires work.
WWW.LTSEMAJ.COM 97
98. Multi-tasking.
By almost every measurement so far, these Gen
Z kids will take multi-taking to a new level.
They prefer to be on 5 screens at once, not 2
screens like Millennials.
Get ready to communicate to them while they
look around, not into your eyes.
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99. Hyper-aware
Generation Z has communicated enough with
marketing researchers and academics to reveal
that they experience: 4D Thinking.
Because their minds are streaming in so many
directions, they’ve become post-moderns who
are hyperaware of their surroundings.
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100. Technology-reliant/Tech-savvy.
In surveys, these teens
put technology in the
same category as air and
water.
They cannot imagine
living without being
connected all the time.
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105. What Do They Want and Need?
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106. Recognition
Generation Z like awards, name recognition, plaques,
etc.
On social media, they want to be tagged.
They like to know that they are recognized.
Now that they are in high school, everyone wants to
be a winner, but they never had to work for it before.
Thus recognition makes them glow.
WWW.LTSEMAJ.COM 106
107. Success
They love to succeed or
identify with success and
with the competitive
nature of the world in
which they live, they are
born with a natural drive to
achieve success.
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108. Independence
By virtue of the influences that has caused
them to grow up faster, they have a need
to be independent to the point where they
define their own future.
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109. Change
They do not want the mere traditional life, they So
they take jobs for reasons such as wanting to make a
difference other than just more money.
A study that found that 93% of the 600+ Gen Z
members who were surveyed say a company’s impact
on society affects their decision to work there.
WWW.LTSEMAJ.COM 109
110. Resources(Gagdets)
They need the gadgets that help them to exist
in their 4D world.
These gadgets keep them entertained and
connected.
These gadgets are linked to their desire to
create and fit-in.
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112. Technologically savvy
This character trait doubles as a strength for Gen Z
for they are the most knowledgeable in the latest
technology.
This augers well for them since our technology-
dependent global environment is constantly in need
of software developers, repair personnel, decoders
etc.
They are in demand!
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113. Resourceful
They are the ones called upon to assist parents and
grandparents with gadgets, seeming to always know
what has gone wrong.
They surprise us many times with what they know
from being on the internet.
They understand the very latest of technology in no
time and can be heard conversing about these as if
they invented them.
WWW.LTSEMAJ.COM 113
114. Resourceful cont’d
Even the classroom is changing to include ICT
instruction since it is no longer teachers and
instructors with all the information.
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115. Realistic
They tend to see life in a real way and
prepare to meet the demands of life by
changing and adapting from the traditional
ideals held by millenials.
WWW.LTSEMAJ.COM 115
116. Intelligent/Well-educated
They tend to be more intelligent and have more
knowledge available to them than did previous
generations.
They seek out learning institutions and are constantly
asking why and how in an attempt to shape their
futures and their view of the world.
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117. Creative
They are what we can call technologically creative.
They have fast become a generation of hackers who
can develop ways to use online games free or hack
into school administration computers to change
grades.
They too are the software developers of the day,
◦forever generating new ideas for custom-made software.
WWW.LTSEMAJ.COM 117
119. Short Attention Span
Plagued with the 2-5 moving screens at a time,
this generation finds itself unable to sit still for
more than 6 seconds and prefers to be
constantly on the go while gaining knowledge or
connecting with others.
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120. Deficiency in Leadership
As they rely more and more on technology to stay
connected, they interact less with their communities
and therefore miss out on opportunities for real
interaction and well-rounded activity that leadership
calls for
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121. Lack communication skills
Rather than have a
conversation, the
tend to direct even
those closest to
them, to their virtual
world.
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122. Lack of creativity
Whilst they are creative in one sense, the constant presence
of a well-designed moving screen lives little to the
imagination.
This generation is easily bored with anything else that is
more that five minutes long especially if it is not
entertaining.
They are therefore not inclined to seek entertainment
outside of the gadgets or create their own.
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123. Inactivity
It is uncommon even in rural communities to
find children engaging in traditional games as
they are now taken up with gadgets on which
they find all the entertainment to feed their 4D
and 5D minds.
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124. Vulnerability
Their ready dependence on technology lives
them at risk for online predators.
They delight in existing in that private world
where they can shut all else out and have virtual
social contacts- many of whom are unknown to
them.
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125. Gen Z’s High Incivility Quotient
Leslie Gaines-Ross
Chief Reputation Strategist at Weber
Shandwick, Thought Leader, CEO First 100
Days advisor, Speaker, Author & Blogger
file:///C:/Users/psmt/Dropbox/Lsemaj/Gen-
Flexing/Gen%20Z%E2%80%99s%20High%20Incivility%20Quotient%20_%20Leslie%20Gaines-
Ross%20_%20LinkedIn.html
WWW.LTSEMAJ.COM 125
126. “Gen Z”
is the first truly smartphone-bred generation.
They represent the new future.
Weber Shandwick, Powell Tate and KRC
Research have been researching Civility in
America since 2010.
Because Gen Z cut its teeth on the Internet and is
estimated to be as large as 60 million Americans,
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127. “Gen Z”
They wanted to know what Gen Zs thought about
civility in their lives.
They included a segment of the Gen Z population
– 15 to 18 year olds – in their ongoing
investigation.
They found that Gen Zs, at least in certain
respects, have a different take than the rest of us.
WWW.LTSEMAJ.COM 127
128. First,
Gen Zs report the highest rate among all age
groups of uncivil encounters.
Nearly nine in 10 (88%) Gen Zs have personally
experienced incivility, averaging 8.4 times per
week.
That is nearly 437 uncivil confrontations per
year! (see below)
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130. Cause
When asked what they thought was the root
cause of all this incivility,
◦a full two-thirds (65%) of this post-Millennial group
blame the Internet and social media, far surpassing
any other source.
given the youth of the typical Gen Z,
◦it is perhaps not surprising that 61% experienced
incivility at school as opposed to the work place or
other environments.
WWW.LTSEMAJ.COM 130
131. Second,
while Gen Z, Gen X and Boomers all cite
racial inequality as a prime topic to be
avoided to forestall incivility,
Gen Zs, more than any other generation,
avoid discussing terrorism.
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132. Gen Z
is significantly more likely than any other
generation to avoid getting into a discussion
on terrorism
26%, Gen Z vs. 18%, Millennials,
19%, GenX,
15%, Baby Boomers
WWW.LTSEMAJ.COM 132
133. For Gen Zs, terrorism is controversial
And this concern comes from what was
once in 2005 alternatively called
the Homeland Generation.
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134. Perhaps
the pervasiveness of terrorism in the news and
social media –
◦and Gen Z’s 24/7 access to both –
◦has heightened Gen Z’s sensitivity to terrorism as a
flashpoint in conversations
and stirs insecurities that are ingrained in their
lives more than generations before them.
WWW.LTSEMAJ.COM 134
135. As innovation consultant Jeremy
Finch wrote in Fast Company,
Gen Z has “the weight of saving the world
and fixing our past mistakes on their small
shoulders.”
WWW.LTSEMAJ.COM 135
136. Gen Zs take the future very seriously –
58% of Gen Zs are either
◦somewhat or very worried about the future.
They want to draw their own conclusions based
on the facts and, before spouting off about what
it will take to get America back on track, want to
do their research before engaging in a shouting
match.
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137. Quite apart from the issue of terrorism,
They also discovered an inconsistency between Gen Zs’
reports of incivility and its hope for civility in the future.
The paradox is that although Gen Zs, like Americans of all
ages,
◦are unanimous about the bleak state of civility in America,
◦Gen Zs and their next of kin Millennials remain
hopeful.
WWW.LTSEMAJ.COM 137
138. Gen Z
are twice as likely to believe that civility will
improve in the next few years
◦(20% and 18%, respectively)
compared to the more cynical Gen X and
Boomers
◦(10% and 8%, respectively).
WWW.LTSEMAJ.COM 138
139. Conference Observations
Several Gen Zs were telling us about what was important
in their lives.
Remarkably, each panelist said they were in some
respects trying to extricate themselves from what they
believed to be the limitations of their socially connected
Internet world.
They were striving to build more face-to-face and digital-
free times into their young lives.
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140. Conference Observations
Whether it was digital Sabbaths or making phone calls to
friends instead of texting or Snapchatting,
◦they were fighting against social isolation and what they
perceived to be digital walls.
They were seeking to bring real life conversation into their
lives.
Gen Zs are demanding more humanity and civility.
WWW.LTSEMAJ.COM 140
143. Challenging them
They are obviously brighter and more entrepreneurial
than previous generations
one sure way to help them is by challenging them to
use their strengths to combat their weaknesses
For instance they could use their creativity to find
ways in which online predators can be spotted or
tracked
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144. Engage them sooner…
They should be allowed to enter the job market a little
earlier as interns.
Eighteen(18) is deemed the standard legal age to enter the
world of work.
Some teens are bored save for their gadgets at fifteen (15)
and sixteen(16).
They can be allowed to gain part-time employment that will
allow them to use their gadgets meaningfully.
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145. Career Guidance
Career counselors should help these job seekers
identify their set of values to help them match with
future employers.
Begin with a long list of values and start to remove
those that don’t resonate as well.
Ultimately, the list should be reduced to five of the
most important ones.
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146. Further Guidance
They should be taught how to integrate
technology with their varying fields of interest
◦such as law, architecture, business finance, music
and medicine .
Similarly they should be exposed to the varying
field within technology that they can become
involved in.
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148. Bridging the gap
We can also find creative ways to bridge the
generation gap so the traditional forms of
entertainment and morals are not lost and that
they can benefit from being rounded
individuals.
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149. Why We Must All Become Gen Z
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