This document outlines the key points from a Twitter training workshop, including: 1) The workshop covers how businesses can use Twitter for brand awareness, lead generation, and customer retention. 2) Twitter is a social network with over 54 million visitors that allows short message posts and has seen rapid growth. 3) Examples are given of local businesses that have found success on Twitter, and tips are provided on setting up an account, finding people to follow, Twitter jargon, and tools to use. 4) Attendees are encouraged to register for Twitter and provide their username to continue engaging with other workshop participants.

2. Is Social Media a Fad?Welcome to the Revolution

3. Twitter For Business

4. IntroductionsYour NameCompany/Organisation Twitter Account? Yes or no, How many?What are you looking for from this training course

5. Recognise Anyone?

6. Today’s WorkshopBrand Awareness Through Social NetworkingWhat is TwitterWhy TweetExamples of Local SuccessesGetting StartedDo’s and Don’tsToolsWhat Else Should You Be Doing?What Next?

7. What brand name comes to mind when I say ‘hamburger’?

8. What brand name comes to mind when I say ‘soft drink’?

9. What brand name comes to mind when people think of your product or service?Your Name?Or Your Competitor’s

10. Staying Top Of MindSocial Media can help you or your brand stay ‘top of mind’ with your prospects and customersIs time spent on social networking a cost or an investment? It depends on the results

11. What is TwitterSocial network with 54m visitorsEach post no longer SMS text messageValued at $1billion422% Growth in 20081382% since Feb 2009Retention rate less than FaceBook (300m)Its very mobileCould become a search engine

12. The biggest challenges for most business owners…Lead Generation- generating additional sales enquiries - prospectsConversion- turning more prospects into - paying customersCustomer Retention- strengthen customer relationships - reduce attrition ratesPenetration, Up-sell, Cross-sell- Maximise sales to existing customers - make more profitBusiness Process- Streamline to increase service or cut costs

13. Actually, the biggest challenge is being heard, getting noticed and remembered…Whatreally makes you special?“Why should I do business with you, instead of any and every other option available to me, including the option of doing absolutely nothing at all?”

14. Gone are the days when we sell AT people. The time has come for us to engage with our audience on a more personal level. The tools that will allow us to do that are now here, and these are called Social Media and they enable us to build powerful Social Networks. Using this new medium we have to be careful, and pay particular attention to how we engage with people. We need to choose our words very carefully and we must construct our messages so that we appeal directly to our audience’s hearts and minds..........Paul SageThe Future – its not garlic bread!

15. Is it history?Actually YES

16. PULSE of the PLANEGoogle Search DemoNickCable & topsweena

17. Who is using it?

18. Why TweetGet to know other local businessesLearn from others WorldwideShare your ideas and experienceFind new suppliersFind new customersMonitor your brandEngage with your customers

19. 3 Steps To Twitter Happiness:

20. Examples of Local SuccessesJigsaw Business Services

21. Examples of Local SuccessesOrganic Farmers & Growers

22. Examples of Local Successes

23. Examples of Local Success

24. Examples of Local Success

25. Examples of Local Success

26. Examples of Local SuccessesNaked Pizza – New Orleans (but why not here?)

27. Example of UK New Starter

28. Getting StartedSet objectiveLocal InternationalBrandYour name or your company’sSetting Up an Account

29. Step 1 – Create An Account

30. Step 2 – Find & Make Friends

31. Update Your SettingsYour URL (Website address)Your One Line BioYour LocationDon’t ‘Protect my updates’PictureDesign

32. Find People

33. The JargonTweetFollowingFollowers@NickCableRT or Re-TweetReplyDirect MessageFavourites#Tags

34. Do's and Don'tsDoAsk questionsAnswer QuestionsReTweet interesting TweetsDon'tTry to sell on your first contactBe spammyBe dullLet Twitter consume you!

35. Twitter ToolsThis list is accelerating quicker than you can say “I want an iPhone”Check out http://www.squidoo.com/twitterapps

36. Seesmic DesktopTweetdeck.com

37. Tweetdeck.com

38. Hootsuite.com

39. Socialoomph.com (formerly Tweetlater)

40. Twellow.com

41. Twollo.comWarning -Make sure you have posted at least 50 Tweets before going heavy on Twollo.

42. Twitterfeed.com (for advanced users)

43. Twitter Karma

44. www.Bit.ly – URL shortener

45. What Else Should You Be Doing?LinkedIn.com - professional relationshipsEcademy.com - good for search engines4Networking.biz - good regionallyTweet your blogs (Wordpress.com)Use bit.lyFacebook – keep personal life seperate!

46. Linkedin.com – professional relationships

47. Ecademy.com – good for search engines

48. 4Networking.biz – good regionally

49. Start a Blog – Wordpress.com