James Burnes, CEO and senior strategist for Mobiltopia, presented the topic "B2B Strategies & Opportunities in Mobile Applications" at MobileX in Lexington, KY on Friday, April 15, 2011.

2. B2B OPPORTUNITIES IN MOBILE APPLICATIONS James Burnes, CEO of Mobiltopia @jamesburnes | @mobiltopia | james.burnes@mobiltopia.com | (317) 512-3612

3. What are the most popular apps on the iTunes Store?

4. Top iOS Free Apps Facebook - The dominant social network. Pandora Radio - Personalised internet radio. Google Mobile App - Web search, including voice rec. Shazam - Music discovery service. Movies by Flixter - US DVD rentals. The Weather Channel - Worldwide forecasts. Google Earth - The most popular mapping service. Bump - Easy data sharing between two iPhones. Skype - Free VoIP calling. Paper Toss - Addictive time-wasting video game.

5. Top iOS Paid Apps Doodle Jump - Simplistic platformer Tap Tap revenge 3 - Guitar Hero-style rhythm game. Pocket God - You play God over primitive islanders. Angry Birds - Inescapable catapulting fun. Tap Tap Revenge 2.6 - More rhythmic tapping action. Bejewled 2 + Blitz - Puzzler based on matching gemstones. Traffic Rush - Solve puzzles based on traffic jams. Tap Tap Revenge Classice - Yet more tapping in time. AppBox Pro-Alarm Clock - Fully featured utilities suite. Flight Control - Air traffic control simulator.

10. BOLD STATEMENTS 3

11. Businesses have more money than consumers Bold Statement #1

12. B2b transactions are bigger than THOSE OF b2c Bold Statement #2

13. Businesses don’t like to experiment Bold Statement #3

15. Why B2B Apps are a good investment for you (and for businesses) There are defined markets and audiences

16. Why B2B Apps are a good investment for you (and for businesses) There is little competition within industries and niches

17. Why B2B Apps are a good investment for you (and for businesses) There are existing processes and systems to integrate (or replace)

18. Why B2B Apps are a good investment for you (and for businesses) Established costs make defining ROI simpler

19. Why B2B Apps are a good investment for you (and for businesses) Businesses are hungry to slash costs by using technology

20. Why B2B Apps are a good investment for you (and for businesses) Employees must do more with less resources, so quick access to data or tools is critical for efficiency.

21. Why B2B Apps are a good investment for you (and for businesses) Businesses already have established budgets for technology investment.

22. Why B2B Apps are a good investment for you (and for businesses) CIOs and CEOs understand applications that improve process and costs have a specific ROI

23. Why B2B Apps are a good investment for you (and for businesses) Businesses are discovering staff, customers and partners want to conduct business anytime, anywhere.

24. RISK EFFORT Is it worth the risk? B2C WANT VS. NEED BARRIER B2B

25. 0 1 B2B MOBILE OPPORTUNITIES

26. GREAT SALES PEOPLE HATE SOFTWARE & HARDWARE 1

27. 2 BUYERS LOVE TO TOUCH AND INTERACT WITH PRODUCTS

28. 3 DATABASES AND DIRECTORIES NEED UNLEASHED

29. 4 EMPLOYEES IN THE FIELD NEED TOOLS, AND NOT PAPERWORK

30. 5 SALES FORCES DON’T WANT TO BE REQUIRED TO THINK.

31. 6 COUNTLESS CUSTOMINTERNAL SOFTWARE APPS NEED MOBILE ACCESS

32. 7 EMPLOYEES WHO HAVE ACCESS TO OFFICE TOOLS AND DATA WILL WORK MORE.

33. 8 SUPPLY CHAIN MANAGEMENT AND REAL TIME DATA NEEDS PUSHED OUT 24/7.

34. 9 INVENTORY CONTROL IS HAPPENNING IN REAL TIME.

35. 0 1 PAPER SUCKS

36. 5 places to look for opportunities Manufacturing environments Organizations with large external staff Proprietary data sources for an industry Companies reliant on large distribution networks to sell their products Commoditized markets & industries

37. BUSINESSES ARE READY. ARE YOU? B2B IS WHERE IT’S AT!

38. Thank you! Now let’s chat! Any questions? @jamesburnes | @mobiltopia | james.burnes@mobiltopia.com | (317) 512-3612