The world is rapidly changing as mobile devices are quickly becoming the new norm for communications and information gathering. The introduction of the Apple iPhone shifted the use and expectation of smart phone devices from businessmen to housewives. “The Mobile Shift” seminar will teach you and your colleagues how consumer behavior is changing and how your business can capitalize on this emerging, dominant technology to grow your business.
How are consumer behaviors changing as mobile platforms and the mobile web advance? This presentation gives an overview into how the Mobile Shift is changing the opportunities and ways businesses must consider interacting with consumers.
Presented by James Burnes, Founder and CEO of Mobiltopia, a mobile strategy and app/site developer.
How to maximize mobile website & app ROICompuware APM
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- Best practices to deliver quality mobile Web and application experiences to all end-users
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For Publishers: Case Studies and Market Research for Mobile B2B Digital Marke...Astek Consulting
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Presented by James Burnes, Founder and CEO of Mobiltopia, a mobile strategy and app/site developer.
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- How to quantify the return on investment for your mobile services
- What growing mobile Web adoption and rising customer expectations mean for mobile service owners
- Common challenges that prohibit companies from capitalizing on the mobile opportunity
- Best practices to deliver quality mobile Web and application experiences to all end-users
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Shift of the Decade: Enterprise Goes MobileMonitise MEA
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Enterprise Mobility Market Share
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Responsive content ... because size does matter - Rob Suckley, Head of Design...B2B Marketing
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Shift of the Decade: Enterprise Goes MobileMonitise MEA
Industries Adopting Mobility
Enterprise Mobility Market Share
Businesses Investing More in Mobile
Enterprise Mobility Adoptation
Benefits of Mobility to Enterprises
Focus Areas in Enterprise Mobility
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Years ago it was all about keeping up with digital screens that were getting bigger. Then they started to shrink. Now we’re all mobile and we want it all instantly, faster, better and appropriate to our device if it’s all the same to you.
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Smartphones keep getting larger and tablets are getting smaller, beginning to totally blur what was just a few years ago considered a group of distinct form factors. The platforms that power these blocks of glass, plastic, and silicon have also seen improvements, with iOS7 appearing to be able to keep the iPhone growth alive and Android utterly dominating countries such as China in its path to 1 billion activations. New operating systems such as Firefox are in the wild as companies such as Microsoft frantically try to right the ship and save their platforms and devices from obscurity.
Across Europe 4G LTE is beginning to see deployments that will allow its users to see the speed and latency benefits that those in parts of Asia, the US, and others have over the past years. This in turn will begin to accelerate mobile data consumption and creation across a greater global footprint. Live and high quality video from mobile devices will become amazingly commonplace.
Today we are also seeing new products from Google, Samsung and even possibly Apple that are serious entrants to the wearable technology arena – and all of them are running mobile operating systems. Apple has thrown down the gauntlet against NFC technology with its new iBeacon service which means that all parties involved are taking mobile payments and other types of direct interactions over secure mobile channels very seriously.
Organizations who are late to the mobile game are hurrying to catch up. Many who have focused more on the consumer aspect of mobility are starting to put serious efforts into B2E mobile initiatives. Those who are already mobilizing their workforce are looking for ways to improve, standardize, and focus their efforts.
Also, the Web isn’t going anywhere….
So what does this all mean to you?
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The love marriage vs arranged marriage debate is raging on and we decided to analyse the pros and cons of arranged marriages and love marriages. After a tough match, we have the verdict!
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For more information please visit: www.ericsson.com/trafficmarketreport
We believe that connectivity is the starting point for economic growth and increased quality of life. Find out more about how we try and enable communication for all here: http://www.ericsson.com/thecompany/sustainability_corporateresponsibility/enabling_communication_for_all
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Consumers demand brands that are always open and always available. Integrating mobile communications into your marketing mix gives customers a brand they can connect with anytime, any place. By fully embracing mobile, your brand can:
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Why Your Busines Needs Mobile App. MobiApp2u.com is a mobile marketing agency focused on providing cost-effective mobile marketing tools. From iPhone applications to iPad applications to HTML5 applications MobiApp2u.com delivers mobile apps and mobile websites on every platform. MobiApp2u.com will put you in front of your customers on devices they access most with information and tools that make it easy for MobiApp2u.com to connect with their mobile audience.
MobiApp2u.com’s commitment to reaching their audience with targeted mobile marketing will put you far ahead of your competitors. We’re here to help with all your mobile marketing needs and we have thorough analytics that are measurable for making strategic mobile marketing decisions.
We look forward to working with you and showing you the real power of mobile marketing
How best to integrate your affiliate program for the mobile web & applications along with mobile advertising & marketing options for all devices including the fastest growing mobile platform, Android.
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Target audience: Affiliates/Publishers
Niche/vertical: Mobile Marketing/SEO
Michael Martin, Owner, Mobile Martin (Twitter @googleandblog)
Why does your business need a mobile marketing solution, please review this presentation for the answer. Engage a captive audience and grow your business, let us help, we are Captive Apps.
Product guide for Solution Set providing advice on Developing a Mobile App
For more details visit:
http://ataresearch.alltheanalysts.com/infotech/develop_a_mobile_app.html
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8. SMS Short message service aka “ Texting” Text now: “mobiltopia” to 50500
9. Milestones in Mobile Web Introduction of Smartphones 3G Networks debut iPhone Debuts iTunes App Store Debuts 1999 2005 2007 2009 Internet on cell phones begin to see limited use, primarily for email Web browsing begins to emerge as speeds improve. Still primarily used for business applications, email. Mobile Internet shifts from business professionals to housewives, teens and casual adult consumers 2G Introduced 2001 2010 begins with 1 in 3 US mobile phone users surfing the Internet on mobile devices 2003 Google Droid, 4G Begin
10. Broadband Internet for mobile devices has created an always on, everywhere connected culture.
11. “ The rate of internal change must be greater than the rate of external change, or the company will fall behind” - Jack Welch
12. We’re in An Age Where Businesses Can Be Run From A Phone!
13. Broadband Speeds Are Increasing As New Technology Feeds Consumer Demand 1999 2005 2007 2009 2001 2003 2011 2013 1G 3G 2G 4G
14. Mobile Broadband Use Will Exceed Fixed Broadband in 2010 Globally 2006 2008 2010 2012 Mobile Broadband Subscriptions Fixed Broadband Subscriptions Source: Ovum, Strategy Analytics, Ericsson
15. More Than Half of All Phone Sold Will Be “Smart” By 2011 1999 2005 2007 2009 2001 2003 2011 33% 51%
19. 45 % of smartphone users who tried to make a purchase online but where unable to do so because the site would not load or work on their phone. Source: Compete Smartphone Intelligence Survey, Q3 2009
20. 38 % of smartphone users who tried to make a purchase online but abandoned the process because site was not optimized specifically for their device. Source: Compete Smartphone Intelligence Survey, Q3 2009
21. 37 % of smartphone users have made a purchase directly with their phone in the past 6 months. Source: Compete Smartphone Intelligence Survey, Q3 2009
22. *IndyStar.com Is used as an example. Mobiltopia is not responsible for their site development.
23. *IndyStar.com Is used as an example. Mobiltopia is not responsible for their site development.
42. How Much Should I Expect To Invest To Leverage Mobile? Development Cost: $5-100k $1.5-15k Hosting Cost: N/A $60-$150/mo Maintenance Cost: Varies. Typically minimum of 10% of original cost for any change. For ‘upgrades’ or feature enhancements, costs can quickly exceed 25% of original cost. Varies. Simple content changes may cost less than $100, complex changes or upgrades vary per requirement. Platforms: Each platform requires new version of app to be created. Mobile site works on all platforms. Time to create: 2-12 months 5-15 business days Marketing cost: Varies per project. No additional investment required.
“ The Mobile Age” is divided into four key sections. Mobile 101 provides an overview of mobile technology and terms to familiarize viewers of this presentation with key terms and nomenclature. Mobile’s Impact is a look at the history of mobile and it’s integration with the Internet. Most importantly, this section of the presentation provides a look at trends in consumer behavior created by this mobile world we live in. Facts and Stats provides a wide variety of data points from third-party research and sources on what’s happening in the mobile world.
Smart phones are mobile devices that provide functionality beyond calling. These phones are equipped with operating systems that allow you advanced functionality and the capability to download software applications (apps) that provide increased functionality. Smart phones generally have larger screens than standard phones and make viewing content easier. Approximately 18% of all mobile phones are smart phones at the end of 2009. That’s about one in five phones. Leading players in this space are the iPhone and Blackberry (various models). Google’s Android platform is quickly rising with a variety of new devices introduced in recent weeks. It’s important to note that ‘standard phones’ are not necessarily ‘dumb.’ 89% of all phones (including smart phones) can browse the Internet and get access to data sources via major carriers data services.
Most of the web sites that are built, actually more than 9 out of every 10 sites, are not readily viewable on mobile devices. These computers, both desktops and laptops, offer large screen resolution, often faster processes, dedicated video memory and other technology that allows web developers to create emersive site designs that work well on these machines. Mobile devices, on the other hand, have a limited bandwidth, much smaller screen resolution, lack some of the more complicated software to render certain types of programming on web sites. Most importantly, consumers have different user behaviors between using their computers and their phones. Thus – not only for technology reasons, most web sites don’t ‘work’ for users on their mobile device.
Most of the web sites that are built, actually more than 9 out of every 10 sites, are not readily viewable on mobile devices. These computers, both desktops and laptops, offer large screen resolution, often faster processes, dedicated video memory and other technology that allows web developers to create emersive site designs that work well on these machines. Mobile devices, on the other hand, have a limited bandwidth, much smaller screen resolution, lack some of the more complicated software to render certain types of programming on web sites. Most importantly, consumers have different user behaviors between using their computers and their phones. Thus – not only for technology reasons, most web sites don’t ‘work’ for users on their mobile device.
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“ The Mobile Age” is a presentation of Mobiltopia (http://www.mobiltopia.com), creators of mobile-optimized web sites and custom apps for iPhone, Blackberry, Palm and Android. Mobiltopia is a venture of Project Brilliant (http://www.projectbrilliant.com). This presentation is copyright Project Brilliant ®. All rights reserved.