Personal branding identity kit - inside trade.BerryAdrian Mazilu
The reason why your Personal Branding is so important as a leader inside trade.Berry, is that the image of yourself is a real, live and tangible proof of the fact that things have changed in this industry. Ethics, transparency and human interaction are the main values we have craved.
Take the lead and be the leader!
All you have to do is presented in this material. Even more, you can download the marketing kit specially designed for trade.Berry’s leaders, customise it with your personal information and the first step to your Personal Branding campaign starts now!
More materials on www.sales-am.com
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty JenningsTyJennings
Social Media & Digital PR Specialist/Strategist Ty Jennings delivers keynote on "Person Branding."
Sep 25, 2009 (PRWeb.com via COMTEX) -- Today, Tyler Jennings, Social Media Specialist for The Halo Group, was the keynote speaker at the sold-out event titled "Personal Branding 2.0: Best Social Media Practices" on the closing day of Advertising Week, North America's premier gathering of cutting-edge communications leaders. Jennings addressed the Advertising Women of New York, the first women's association in the communications industry, and offered his expert point of view on the importance of personal branding given the uprise of social media.
The Halo Group, a new agency model that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists, to work collaboratively with clients. Jennings functions as the social media strategist among the multidiscipline environment of seasoned professionals at Halo.
"Tyler's knowledge of social media has strengthened Halo's digital offering and will keep the agency on the forefront of the newest technology," said Linda Passante, CEO of The Halo Group. "Personal branding is just as important as corporate branding and will remain so as social media continues to be a necessary tool of communication." Jennings shared expert tips on how to sell oneself through a variety of social media channels. For those who are not yet savvy about social media and for those who want to perfect personal branding in the social media realm, Jennings provided insightful feedback on how to stand out in an oversaturated and competitive environment by communicating strategic messages to targeted communities.
About The Halo Group, Inc.
The Halo Group is a Manhattan-based marketing communications and branding agency that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists to work collaboratively and directly with clients. Since its founding in 1994, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net ###
Personal branding identity kit - inside trade.BerryAdrian Mazilu
The reason why your Personal Branding is so important as a leader inside trade.Berry, is that the image of yourself is a real, live and tangible proof of the fact that things have changed in this industry. Ethics, transparency and human interaction are the main values we have craved.
Take the lead and be the leader!
All you have to do is presented in this material. Even more, you can download the marketing kit specially designed for trade.Berry’s leaders, customise it with your personal information and the first step to your Personal Branding campaign starts now!
More materials on www.sales-am.com
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty JenningsTyJennings
Social Media & Digital PR Specialist/Strategist Ty Jennings delivers keynote on "Person Branding."
Sep 25, 2009 (PRWeb.com via COMTEX) -- Today, Tyler Jennings, Social Media Specialist for The Halo Group, was the keynote speaker at the sold-out event titled "Personal Branding 2.0: Best Social Media Practices" on the closing day of Advertising Week, North America's premier gathering of cutting-edge communications leaders. Jennings addressed the Advertising Women of New York, the first women's association in the communications industry, and offered his expert point of view on the importance of personal branding given the uprise of social media.
The Halo Group, a new agency model that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists, to work collaboratively with clients. Jennings functions as the social media strategist among the multidiscipline environment of seasoned professionals at Halo.
"Tyler's knowledge of social media has strengthened Halo's digital offering and will keep the agency on the forefront of the newest technology," said Linda Passante, CEO of The Halo Group. "Personal branding is just as important as corporate branding and will remain so as social media continues to be a necessary tool of communication." Jennings shared expert tips on how to sell oneself through a variety of social media channels. For those who are not yet savvy about social media and for those who want to perfect personal branding in the social media realm, Jennings provided insightful feedback on how to stand out in an oversaturated and competitive environment by communicating strategic messages to targeted communities.
About The Halo Group, Inc.
The Halo Group is a Manhattan-based marketing communications and branding agency that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists to work collaboratively and directly with clients. Since its founding in 1994, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net ###
6 Steps to Building Your Professional Brandsuzetteconway
In today's job market building a brand is a requirement, not an option. In this presentation I offer a 6 step approach to building your brand and also review some truths about branding and I layout some of the components of your brand, including how to build an online presence.
How to brand yourself and get your freelancing business out of the garageApprove Me
People looking to hire a freelancer are put into the same position; they don’t have time to individually examine each qualified person for an extended period of time. They’re going to pick the one who stands out the most.
Personal Branding presentation for the Cincinnati USA Regional Chamber's women's leadership development program - WE Lead - on February 2, 2010 by Jennifer McClure. www.cincyrecruiter.com
My presentation on how to build your personal brand, updated in March 2017. This covers how to build your brand, how to generate content and then syndicate it.
PERSONAL BRANDING
1. BRIEF HISTORY
2. WHAT IS PERSONAL BRANDING?
3. THREE LAWS OF PERSONAL BRANDING
4. ADVANTAGES OF PERSONAL BRANDING
5. PERSONAL BRANDING PROCESS (DCCM)
6. PERSONAL BRANDING DEPENDS ON CAREER STATUS
7. PERSONAL BRANDING EXAMPLES
Personal Branding with Social Media by @JoeySheppEarthsite
Social media is perfect for discovering, creating and maintaining a personal brand. Learn the history of personal branding, then connect that to managing with social media including a personal website/blog, Facebook, Twitter, and LinkedIn.
What is personal branding, why does it matter (specifically for young professionals), and how do you even begin to discover your own, let alone maintain one?! We take our stab at answering these questions and more.
Although the term Brand is sometimes overused. Enhancing your understanding of branding and its purpose. Identifying factors that define talent/personal brand equity. Considering the importance of engagement.
As well as learning how to determine, evaluate and evolve your talent/personal brand are key for any professional.
Will employers choose you over their other qualified job applicants? Only if you masterfully differentiate yourself, focus your message, provide a compelling summary of your value as a person, and effectively package your skills.
The Internet gives us unprecedented power to do all that. 80% of employers Google their applicants, something most young professionals fear. But this creates an opportunity to stand out from the crowd, control first impressions, and become a highly sought-after candidate.
Brand-Yourself.com - the experts in personal professional websites for career success - explain the need for self-promotion and a professional web identity in today's job search.
Моя презентация "Пиелонефрит"- о заболевании почек, которым страдает большая часть население. В ней представлены : формы заболевания, клиническая картины, этиология.
6 Steps to Building Your Professional Brandsuzetteconway
In today's job market building a brand is a requirement, not an option. In this presentation I offer a 6 step approach to building your brand and also review some truths about branding and I layout some of the components of your brand, including how to build an online presence.
How to brand yourself and get your freelancing business out of the garageApprove Me
People looking to hire a freelancer are put into the same position; they don’t have time to individually examine each qualified person for an extended period of time. They’re going to pick the one who stands out the most.
Personal Branding presentation for the Cincinnati USA Regional Chamber's women's leadership development program - WE Lead - on February 2, 2010 by Jennifer McClure. www.cincyrecruiter.com
My presentation on how to build your personal brand, updated in March 2017. This covers how to build your brand, how to generate content and then syndicate it.
PERSONAL BRANDING
1. BRIEF HISTORY
2. WHAT IS PERSONAL BRANDING?
3. THREE LAWS OF PERSONAL BRANDING
4. ADVANTAGES OF PERSONAL BRANDING
5. PERSONAL BRANDING PROCESS (DCCM)
6. PERSONAL BRANDING DEPENDS ON CAREER STATUS
7. PERSONAL BRANDING EXAMPLES
Personal Branding with Social Media by @JoeySheppEarthsite
Social media is perfect for discovering, creating and maintaining a personal brand. Learn the history of personal branding, then connect that to managing with social media including a personal website/blog, Facebook, Twitter, and LinkedIn.
What is personal branding, why does it matter (specifically for young professionals), and how do you even begin to discover your own, let alone maintain one?! We take our stab at answering these questions and more.
Although the term Brand is sometimes overused. Enhancing your understanding of branding and its purpose. Identifying factors that define talent/personal brand equity. Considering the importance of engagement.
As well as learning how to determine, evaluate and evolve your talent/personal brand are key for any professional.
Will employers choose you over their other qualified job applicants? Only if you masterfully differentiate yourself, focus your message, provide a compelling summary of your value as a person, and effectively package your skills.
The Internet gives us unprecedented power to do all that. 80% of employers Google their applicants, something most young professionals fear. But this creates an opportunity to stand out from the crowd, control first impressions, and become a highly sought-after candidate.
Brand-Yourself.com - the experts in personal professional websites for career success - explain the need for self-promotion and a professional web identity in today's job search.
Моя презентация "Пиелонефрит"- о заболевании почек, которым страдает большая часть население. В ней представлены : формы заболевания, клиническая картины, этиология.
We are the First representatives of our brands, our brands are an extension of our personality and as the brand driver our decisions concerning life has to be intentional.
5 Main Steps of Personal Branding :
- Leverage yourself
- Manage your digital footprint.
- Build and define yourself.
- Manage and influence how others perceive you.
- Nurture your personal brand.
Personal branding is the concept of perceiving yourself as a brand, that is, to associate your name with your field of expertise or others.
The following document describes the definition as well as some basic steps in order to establish your personal brand.
Through this ebook, you can learn how to strengthen your brand, build the best website for your business, and optimize your site to make it easier for people to discover on Google.
What is Branding? We created a brand building guide to answer this. Read or download the in-depth guide here to grow your business! https://www.dropshiplifestyle.com/what-is-branding/
This was a presentation done for Netstarter PTY Ltd Sri Lankan staff during an internal training session the content has been modified to relate the content to a wider audience. This basically takes myself as the example model and how I did things in order to get my self started.
Delivering a Personal Branding Workshop for Sr HR Leaders and C Suite. One thing is for sure most people make cardinal mistake of copying each other rather than discovering their own true north.
Personal Branding Create Your Plan, Promote Your BrandSeuss+
You’ll learn the importance of personal branding and the impact it has on your career. You’ll discover examples and exercises for how to identify, activate, and live your own unique brand and how it will positively impact your career path. You’ll learn about why it is important to have a personal brand, how to identify and build your personal brand, how to present, communicate, and live your personal brand, and how to incorporate your personal brand into your career goals.
Learn more about how Seuss+ can help you at our website www.seuss.plus
What's at a core of an organisation as big as the Erasmus Student Network? A section.
And what's the core of a section? It's its brand.
A workshop held for Erasmus Student Network.
Branding in the Digital World: Thinking Beyond Logos and Colour PalettesStephen McGill
A presentation that I made to a wonderful crowd at the Ottawa Search & Digital Marketing Meetup on April 15, 2014. Terrific group of people to speak to.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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1. 7 things you can do build an awesome Personal Brand
The term branding has long been relegated to companies, but today
almost every individual has a personal brand. Not many of us have
consciously cultivated these brands, but they exist nonetheless. A
digital footprint in the sands of time and space crowd sourced by
friends, colleagues, and bosses. According to an AVG study, 92
percent of children under the age of two already have a digital
footprint.
The question is no longer IF you have a personal brand, but if you
choose to guide and cultivate the brand or to let it be defined on
your behalf. Here are seven ways to start building an awesome
personal brand.
Start thinking of yourself as a brand
What do you wish for people to associate with you when they think
of your name? Is there a certain subject matter in which you want to
be perceived as an expert or are there general qualities you want
linked to your brand? Once you understand how you wish your
brand to be perceived, you can start to be much more strategic about
your personal brand. This doesn’t mean you can’t be human. On the
contrary, as Michael Simmons writes, authenticity is key in the
digital age. A strong personal brand can yield tremendous ROI
whether you are working with an organization or leading one. Here
are some examples of individuals who have built up authentic and
powerful personal brands: Michael Port, John Bates, Mike
2. Michalowicz, Dave Kerpen, David Meerman Scott, John
Jantsch, Dave Carroll, and Barry Moltz.
Audit your online presence
You can’t mold perception without first understanding the current
status. In other words, Google GOOGL +1% yourself and setup alerts for
your name on a regular basis. Have a fairly common name?
Consider using your middle initial or middle name to differentiate.
Cultivating a strong personal brand is just as much about being
responsive to what is being said as it is about creating intellectual
property.
Secure a personal website
Having a personal website for yourself is one of the best ways to
rank for your name on the search engines. It doesn’t need to be
robust. It can be a simple two to three page site with your resume,
link to your social platforms, and a brief bio. You can always expand
on the website with time.
Find ways to produce value
We’ve all been there. Someone in your network posts something
utterly mundane or ridiculous, and you wonder what compelled
them to do so? A medium is not a substitute for a message. Find
ways to add value to your audience by creating or curating content
that’s in line with your brand.
Be purposeful in what you share
Every tweet you send, every status update you make, every picture
you share, contributes to your personal brand. It is an amalgamation
of multiple daily actions. Once you understand how you wish your
brand to be perceived, you can start to be much more strategic about
your personal brand.
3. Associate with other strong brands
Your personal brand is strengthened or weakened by your
connection to other brands. Find and leverage strong brands which
can elevate your own personal brand. Start with the three C’s:
company, college, colleagues. Which school did you attend? Are
there groups you can join? An alumni newsletter you can contribute
to? What hidden opportunities are available within your company
which you have yet to tap? Consider submitting a guest post to the
company blog or look at other digital assets you can connect to your
brand.
Reinvent
A strong personal brand is dependent on a strong narrative. In other
words, what’s your story? Take a second to think of celebrities you
know who have a strong personal brand. Mark Cuban. Martha
Stewart. Richard Branson. They are all have a very clear story and a
consistent brand. If you have multiple passions or areas of interest, a
narrative becomes even more crucial so there can be unified theme.
If you need help defining your story, I highly recommend
reading Reinventing You by Dorie Clark.
Most importantly, remember that a strong personal brand should be
ubiquitous and ever evolving.
4. Written by Neil Patel & Aaron Agius
Introduction
WHAT IS BRANDING?
My parents like to tell a story from my childhood. When I was a toddler they would put me in the backseat
of the car in child’s car seat when they would take me somewhere like to the store or to a friend’s house.
When we would drive down the highway, I would see golden arches through the car window and yell,
“Donald’s!”
Now, I was only two or three years old at the time. I wasn’t old enough to read. I could barely see high
enough to see through the car window. But when I saw those arches it meant something to me.
5. My parents would sometimes take me to McDonald’s for a Happy Meal. I would associate the burger and
fries with the golden arches.
That is branding.
A brand is anything—a symbol, design, name, sound, reputation, emotion, employees, tone, and much
more—that separates one thing from another. In the case of McDonald’s, the golden arches became part of
the brand. Those arches separate their product from all other fast food restaurants and they’re a
recognizable symbol even with kids.
Branding on a business-level is common, but today branding is becoming just as important on a personal
level. After all, you might work for a business that works with other businesses, but it’s people working
with people and that’s what makes business relationships valuable.
WHY SHOULD YOU BUILD YOUR PERSONAL BRAND?
Building a recognizable personal brand opens professional opportunities.
Creating a vision for your future and implementing that vision can lead to:
A better job
Better contacts and clients for your company
Industry recognition
And more
If you’re looking for a better job, you want your potential boss at your ideal company to associate your
personal brand with something that she needs on her team.
If you’re looking to grow the sales for a company, you want potential clients to associate your personal
brand with a feeling of trust and long-term success and satisfaction.
This guide will take your through all the steps you need to take to create a your unique personal brand. In
today’s job market and entrepreneurial landscape, there is no room for being another face in the crowd.
You have to separate yourself from the competition. You have to be more appealing to your target
audience and you can achieve it by creating a recognizable personal brand.
NOT EVERYTHING IN THIS GUIDE WILL APPLY TO YOU
This is an advanced guide to building your personal brand. There is a lot of information covering many
different steps you can take to build your personal brand.
However, not everything in this guide needs to be followed to reach your goals. Not everything in the guide
applies to everyone so if you notice something that doesn’t fit your vision or your goals it’s okay.
The purpose of this guide is to cover as much as possible about the process of building a personal brand.
In the final chapter, we discuss why it’s important to be yourself. You can take the information here as a
guide, but use the information in your own way. Follow steps exactly or use certain information and create
your own steps for finding success.
6. Expert Roundup: Quotes From
Successful & Influential Individuals
For this guide we wanted to include quotes from well-known individuals in the online world. These are
people that have been the reason for the success of some of the most successful brands in the world. They
know what it takes to succeed and that includes their feelings on building a personal brand.
We asked three questions:
1. What one action, decision, or choice has had the single biggest impact in the growth of your personal
brand?
2. If you were building an online presence from scratch today, what 3 things would you consider to
provide the biggest ROI on your time and money?
3. For those looking to create a strong online brand, which 3 online influencers would you recommend they
follow?
Throughout this guide you’ll find the answers along with actionable steps you can take to follow the advice
of these experts.
1. CHAPTER ONEHow To Create Your
Personal Brand Vision
Businesses create vision and mission statements. Creating a personal brand begins much the same way by
creating a personal vision.
Only you can determine how you want your life to unfold. You can’t control every aspect of your life, but
you can create a long-term vision and develop steps to achieve that vision.
Your life’s vision should include how you see yourself in 10, 20 and even 50 years. Consider the elements
in life that would make you happy—a family, a beach house, a challenging corporate job?
There are no right or wrong answers and in this chapter we’ll guide you through the steps necessary to
create your personal vision.
TAKE ME TO CHAPTER ONE
2. CHAPTER TWOHow To Define Your
Target Audience
7. Once you have your vision, it’s time to determine who your target audience is. Most professionals are
selling something to someone. If you’re looking for a job, you’re selling yourself to a potential employer. If
you want to start your own business, you’re selling yourself to potential clients.
But your target audience goes beyond an employer and customer. You’re looking to build a community of
people—employers, peers, influencers, etc.—who can all be assets in different ways.
In this chapter, we’ll show you how to define your target audience. Knowing the exact person you’re selling
to makes it easier for you to communicate your brand message.
TAKE ME TO CHAPTER TWO
3. CHAPTER THREEHow To Build Up Your
Online And Offline Assets
Thee are a number of assets that require attention when you’re building your personal brand. You’ll need
to secure domain names and websites to help control your personal brand on search. You’ll need to secure
social media accounts to control your personal brand on social networks.
And you’ll need to know how to build these assets so you can build your overall network. In this chapter,
we’ll go over the most important online and offline assets for building your personal brand and give you
step-by-step instructions for securing and building each up with a strong community.
TAKE ME TO CHAPTER THREE
4. CHAPTER FOURHow To Build Your Brand
Through Outreach
When you start building your personal brand it’s difficult to get exposure. It’s necessary to get exposure in
the places where your target audience is spending time.
In this chapter, we’re going to explain how you can gain exposure through earned media, advertising and a
few other strategies. Following the steps in this chapter will give you formulas for creating content that is
appealing to your target audience while establishing you as an authority.
8. TAKE ME TO CHAPTER FOUR
5. CHAPTER FIVEHow To Get Free Press
Coverage
Another way to gain exposure is to get free press coverage. There are a number of tools that make it easy to
build connections with journalists, bloggers and moderators. Building these relationships and
understanding what the press wants gives you the power to get free press.
TAKE ME TO CHAPTER FIVE
6. CHAPTER SIXHow To Connect With
Mentors
One key to success is continued learning. Even the smartest people in the world can become smarter and
more skilled in certain aspects of life.
Mentors are great assets for professionals looking to build a personal brand. You can learn how they
became success or how they view the world and use the strategies to build your own success.
In this chapter, we’ll show you how to find mentors and how to approach them so they will help you with
your personal brand.
TAKE ME TO CHAPTER SIX
7. CHAPTER SEVENHow To Monitor Your
Brand
9. Once you’ve established what you want personal brand to be and you’re working to grow it you’ll need to
monitor the growth and the perception. It’s important to see how your target audience associates you with
your industry and how they feel about you in general.
In this chapter, we’ll share monitoring tools with you and we’ll show you how to use those tools so you
know what your audience thinks about you.
TAKE ME TO CHAPTER SEVEN
8. CHAPTER EIGHTBe Yourself Because
Everyone Else Is Taken
We’re going to close the guide with an important chapter on being unique. You want to take influence
from others including your mentors, but it’s important that you be yourself. That’s how you’ll separate
yourself from the competition.
In this chapter we’ll give you steps for further identifying why you’re different and how to embrace
differences to attract people to you in a positive way.
Personal branding is the practice of people marketing themselves and their careers as brands.[1]
While
previous self-help management techniques were about self-improvement, the personal-branding concept suggests
instead that success comes from self-packaging.[1]
The term is thought to have been first used and discussed in a
1997 article by Tom Peters.[2]
Personal Branding is essentially the ongoing process of establishing a prescribed image or impression in the mind
of others about an individual, group or organization.[3]
Personal branding often involves the application of one's name
to various products. For example, the celebrity real-estate mogul Donald Trump uses his last name extensively on
his buildings and on the products he endorses (e.g. Trump Steaks).
Personal Branding Tips for College Students
By Susan Chritton from Personal Branding For Dummies
Your experience crafting your personal brand can begin right out of college, or even before. You may
find that these tips help you bypass some stress and head straight for success.
10. Once upon a time, young people in the United States who went to college had their futures mapped
out for them before they even graduated. The hard work was getting into college (and paying for it);
after the degree was earned, a career pretty easily fell into place. Those days are gone.
Today, recent college graduates face competition from other college grads with experience,
noncollege grads with experience, and older people in the workforce. Therefore, it's crucial to figure
out what makes you unique when you’re first entering the workforce.
You may ask, “How will I look unique when I am an average student with a business major from an
average school?” Well, now is where you need to employ the principles of personal branding to help
you stand out and stand for something. Here are some places to look to find your uniqueness:
Internships you had in college
Travel experiences, both foreign and domestic
The network of people that you know, including your parents’ friends, your friends’ parents, past
employers, coaches, and other adults who know you well
Languages you speak
Special projects you’ve done that you’re proud of
Your attire and self-presentation at your interviews
Your social and communication skills
After you identify unique qualities, don’t hide them or assume that they aren’t important. Make sure
that these qualities are prominent in your resume and that you highlight them in interviews.
Build your confidence by having meaningful conversations with people during informational
interviews. Set a goal of meeting with at least three people who are willing to talk to you about the
work they do and ask you about your interests. Each time you talk about your brand, you’re building
it. Own your uniqueness, and you’ll find the right place where it will be appreciated.