This document provides an introduction to product design. It defines product design as a way of thinking divergently, making iteratively, and experiencing empathetically with respect to products. Product design is about life and death as well as innovation. The product design process involves discovering needs, defining concepts, developing prototypes, and delivering the final product through an iterative process using various tools.

1. An introduction to
Product Design

2. Welcome!
e is
My nam
arn...
ss I wa nt to le
cla
In this

3. What is product design?

4. What is design?

5. Design is a ...
way of thinking

6. A quiz!
•
Which shape is different?
a b
c
d e

7. A quiz!
•
Which shape is different?
c
Congratulations!
The only one with straight lines

8. A quiz!
•
Which shape is different?
a
Congratulations!
The only one with no points

9. A quiz!
•
Which shape is different?
e
Congratulations!
The only one made with a line and arc

10. A quiz!
•
Which shape is different?
b
Congratulations!
The only one that is asymmetric
The one made from two same shapes

11. A quiz!
•
Which shape is different?
d
Congratulations!
The only one that is the projection
of a triangle onto a curved surface

12. Design is a way of thinking
“Wicked Problems in Design Thinking,” Richard Buchanan

13. Design is a way of thinking
•
Divergent thinking
Creativity to see many unique viewpoints
“Wicked Problems in Design Thinking,” Richard Buchanan

14. Design is a way of thinking
•
Divergent thinking
Creativity to see many unique viewpoints
•
Creativity to generate solutions from that viewpoint
Solve the world’s “wicked problems”
“Wicked Problems in Design Thinking,” Richard Buchanan

15. Design is a ...
way of thinking

16. Design is a ...
way of thinking
way of making

17. Design is a way of making

18. Design is a way of making
•
Capability to understand, analyze, model, and test
viewpoints

19. Design is a way of making
•
Capability to understand, analyze, model, and test
viewpoints
•
Iterative

20. Design is a ...
way of thinking
way of making

21. Design is a ...
way of thinking
way of making
way of experiencing

22. Design is a way of experiencing!
HCI - Scott Klemmer

23. Design is a way of experiencing!
•
Observe and empathize: design for people
User-centric design
HCI - Scott Klemmer

24. Design is a way of experiencing!
•
Observe and empathize: design for people
User-centric design
•
Understand people’s tasks, goals, and values
HCI - Scott Klemmer

25. Design is a way of experiencing!
•
Observe and empathize: design for people
User-centric design
•
Understand people’s tasks, goals, and values
HCI - Scott Klemmer

26. Design is a way of experiencing!
•
Observe and empathize: design for people
User-centric design
•
Understand people’s tasks, goals, and values
•
Pay attention to people’s abilities and situations
HCI - Scott Klemmer

27. Design is a way of experiencing!
•
Observe and empathize: design for people
User-centric design
•
Understand people’s tasks, goals, and values
•
Pay attention to people’s abilities and situations
HCI - Scott Klemmer

28. Product design is therefore

29. Product design is therefore
•
Thinking divergently,
•
making iteratively, and
•
experiencing empathetically
•
with respect to products

30. Product design is therefore
•
Thinking divergently,
•
making iteratively, and
•
experiencing empathetically
•
with respect to products
•
Something produced by human or mechanical effort, or
by a natural process

31. Why product design?

32. Product design is about life...
“Instant cup of soup: design flaws increase risk of burns.” J Burn Care Res. 2006

33. Product design is about life...
•
and death
“Instant cup of soup: design flaws increase risk of burns.” J Burn Care Res. 2006

34. Product design is about life...
•
and death
“Instant cup of soup: design flaws increase risk of burns.” J Burn Care Res. 2006

35. Product design is about life...
•
and death
patients stayed an average of
3.7 days fewer if they were
exposed to morning light
“Instant cup of soup: design flaws increase risk of burns.” J Burn Care Res. 2006

36. Product design is about life...
•
and death
patients stayed an average of
3.7 days fewer if they were
exposed to morning light
“Instant cup of soup: design flaws increase risk of burns.” J Burn Care Res. 2006

37. Product design is about life...
•
and death
patients stayed an average of
3.7 days fewer if they were
exposed to morning light
"I would say that we see at least two to
three patients a week who've been
injured by these products."
- Director of burn unit
“Instant cup of soup: design flaws increase risk of burns.” J Burn Care Res. 2006

38. Product design is about life...
•
and death
patients stayed an average of
3.7 days fewer if they were
exposed to morning light
"I would say that we see at least two to
three patients a week who've been
injured by these products."
- Director of burn unit
“Instant cup of soup: design flaws increase risk of burns.” J Burn Care Res. 2006

39. It’s about life...
http://www.academicearth.org/lectures/prototyping-mouse http://continuuminnovation.com/work/swiffer/

40. It’s about life...
•
and innovation
•
http://www.academicearth.org/lectures/prototyping-mouse http://continuuminnovation.com/work/swiffer/

41. It’s about life...
•
and innovation
•
http://www.academicearth.org/lectures/prototyping-mouse http://continuuminnovation.com/work/swiffer/

42. It’s about life...
•
and innovation
•
http://www.academicearth.org/lectures/prototyping-mouse http://continuuminnovation.com/work/swiffer/

43. It’s about life...
•
and innovation
•
“There has got to be a better way to
clean a floor. Current mops are the
cleaning equivalent of the horse
drawn carriage – where’s the car?”
- Director of New Ventures at Proctor & Gamble
http://www.academicearth.org/lectures/prototyping-mouse http://continuuminnovation.com/work/swiffer/

44. It’s about life...
•
and innovation
•
“There has got to be a better way to
clean a floor. Current mops are the
cleaning equivalent of the horse
drawn carriage – where’s the car?”
- Director of New Ventures at Proctor & Gamble
http://www.academicearth.org/lectures/prototyping-mouse http://continuuminnovation.com/work/swiffer/

45. How do we design products?

46. Product design process
Discover Define Develop Deliver
http://www.designcouncil.org.uk/designprocess

47. Product design process
•
Problem definition
•
Observation
•
Research
•
Finding a need
•
Idea generation
Discover

48. Activity!
•
Idea generation: write down as many ideas as possible for
•
educational toys
“Wicked Problems in Design Thinking,” Richard Buchanan

49. Product design process
Feasibility estimates
Market and customer
estimates
Sketch models
Idea selection
Define

50. Product design process
•
Concept design
•
Mockups
•
Market analysis
•
Feasibility analysis
•
System design
•
Testing
•
Develop

51. Product design process
•
User testing
•
Detail design
•
Detailed analysis
•
Prototype fabrication
•
Production
•
Presentation
Deliver

52. Product Design Process

53. Product Design Process
•
Design is iterative
Fail fast, fail often, fail early

54. Tools you’ll be using along the way
•
Creativity techniques
•
Estimation
•
Analysis
•
Sketching
•
Solid modeling
•
CAD
•
Presentations
•
Teamwork

55. Tools you’ll be using along the way
•
Creativity techniques what’s next
•
Estimation
•
Analysis
•
Sketching
•
Solid modeling
•
CAD
•
Presentations
•
Teamwork