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A Strategy for Problem Solving and Innovation

   DESIGN THINKING
2012/9/7                                           1
“Most people make the mistake of thinking design is what it
   looks like. People think it’s this veneer – that the designers are
   handed this box and told, ‘Make it look good!’ That’s not what
   we think design is. It’s not just what it looks like and feels like.
   Design is how it works.”
                                                              – Steve Jobs
2012/9/7                                                                  2
科技,始終來自於人性


2012/9/7           3
「設計思考Design Thinking」,是一種創新方法,
而此創新方法的源頭,不是科技的進步,而是回歸到
以人為中心的思考,這就是IDEO的設計思考。
            - Tim Brown, 2008-06 Havard Business Review

2012/9/7                                            4
Outline
• What Is Design Thinking?



• How to Use Design Thinking?


2012/9/7                        5
A Little Background
   The Design Thinking Process
   A Strategy for Innovation


   WHAT IS DESIGN THINKING?


2012/9/7                         6
Let us Start From An Example




2012/9/7                                  7
What Is Design Thinking
• The methods and processes for investigating
  ill-defined problems, acquiring information,
  analyzing knowledge, and positing solutions.




2012/9/7                                         8
What Is Innovation




2012/9/7                        9
What Is Innovation




2012/9/7                        10
Design Thinking for Innovation




2012/9/7                               11
Characteristics of Design Thinking
• Empathy for the context of a problem
• Creativity in the generation of insights and
    solutions
• Rationality to analyze and fit solutions to
    the context



2012/9/7                                         12
Origins of Design Thinking
• Human-centered Design, 1980s




2012/9/7                                13
Evolving Design Thinking
•   Herbert A. Simon
•   Robert McKim
•   Rolf Faste
•   David M. Kelley
•   Tim Brown




2012/9/7                              14
Design Thinking Now
• IDEO
      – David M. Kelley
      – Tim Brown




2012/9/7                           15
「設計思考Design Thinking」,是一種創新方法,
而此創新方法的源頭,不是科技的進步,而是回歸到
以人為中心的思考,這就是IDEO的設計思考。
            - Tim Brown, 2008-06 Havard Business Review

2012/9/7                                           16
HOW TO DO DESIGN THINKING?


2012/9/7                        17
How to Do Design Thinking?




2012/9/7                                18
How to Do Design Thinking?




2012/9/7                                19
The HCD Process




2012/9/7                     20
Hear




2012/9/7          21
2012/9/7   22
2012/9/7   23
The HCD Process
Tips for Design Thinking process

   PRACTICE FOR INNOVATION


2012/9/7                              25
Tips for Doing Design Thinking
• Multi-disciplinary teams
      跨領域的團隊
• Dedicated spaces
      專屬的空間
• Finite timeframes
      明確的時間表



2012/9/7                                26
Design Thinker
•   同理心 Empathy
•   整體思考 Integrative thinking
•   樂觀進取 Optimism
•   實驗精神 Experimentalism
•   團隊合作 Collaboration




2012/9/7                        27
War Room




 Having a separate project space allows the team to be constantly inspired by
 imagery from the field, immersed in their post-it notes, and able to track the
 progress of the project. If possible, find a dedicated space for your design
 team to focus on the challenge.
2012/9/7                                                                      28
Deadline
• Many people notice that they work best with deadlines and
  concrete timelines. Likewise, an innovation project with a
  beginning, middle, and end is more likely to keep the team
  motivated and focused on moving forward.




2012/9/7                                                       29
If you are interested

   MORE ABOUT DESIGN THINKING


2012/9/7                        30
Takeaways
•   Innovation: Desirable, Feasible, Viable
•   Start with People: Empathy
•   Hear, Create, Deliver
•   Rapid Prototyping




2012/9/7                                      31
2012/9/7   32
2012/9/7   33

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