2. Schedule
October
12 introduction
19 lecture + project
26 project
November
9 IASDR conference sharing +review
16 DELIVERY 1: research + Design Direction (full
+
day)
23 lecture+project
Lectures and 30 lecture+project
Group Project
Sharing
December
7 DELIVERY 2: Concept (full day)
14 lecture + review
21 lecture+ review
28 lecture+ review (maybe foreign students are home for
christmas)
January
4 Discussion + review (maybe foreign students are home
for christmas)
11 DELIVERY 3: Final internal presentation (full
day)
18 Exhibition + open presentation
4. Design But now the stakes are higher. Urbanisation,
global warming, crashing healthcare systems –
Thinking four billion people living on less than a dollar a
day – these are all changing the stakes of what
we do as designers today. We can continue to be
defined by the design briefs that naturally come
to us, the next product, the next advertising
campaign, the next range of clothing; or we can
figure out how design can be more strategic,
and play a part in tackling some of these issues
in a way that actually maybe does create
sustainable improvements in people/s lives
and create businesses that have a net positive
impact. (Tim Brown, IDEO)
5. But now the stakes are higher. Urbanisation,
global warming, crashing healthcare systems –
four billion people living on less than a dollar a
day – these are all changing the stakes of what
we do as designers today. We can continue to be
defined by the design briefs that naturally come
to us, the next product, the next advertising
Where do we normally use the
campaign, the next range of clothing; or we can
figure out how design can be more strategic,
and play a part in tackling some of these issues
word strategy?
in a way that actually maybe does create
sustainable improvements in people/s lives
and create businesses that have a net positive
impact. (Tim Brown, IDEO)
6.
7.
8. Strategic Design
Strategy
from the greek STRATEGOS
Stratòs (flatland, and figuratively military camp)
+
*Egos, similar to the latin ègetes, from ago (to lead)
-> to lead the army, but also a wide view.
Strategy and War, for Edgar Morin:
Refers to a cognitive model and a way to act in front of a
complex and unpredictable reality, that keeps evolving; it
is not possible to foresee the actions of all the elements
involved.
DESIGN + KEEP INTERACTING with the changing
context
11. What is the Designer's Role?
DESIGN THINKING Interdisciplinary capability
+
DESIGN COMPETENCE Professional training
Professional Designers can help in develop a design
thinking, visualize solution, catalyze resources, de-
sign tools.
13. Understand the
Context
Culture as an Iceberg.
explicit
Since we are no longer
just looking at the product,
tacit
but designing the system
around it, understanding the
context is a crucial part of
the design process.
It takes time and a lot of
research...
15. "Human Light" for Artemide
is not only the design of a
lamp, but also the design of
immaterial characteristics
of light, and light actions.
Light itself is considered as
a product.
"Human Light" starts from
biological, psicological and
cultural sensibility of human
being, puts the man at the
centre of the project with the
objective of improving light
quality to fit new emerging
needs.
Light is a tool for wellbeing.
17. Mobile Communication for
Inaccessible Target
Design a product-service system that facilitates mobile
communication for non mainstream consumers in China.
Who are they? What are their needs? What are their
limits?
We are not (necessarily) designing a mobile phone, but a
communication system.
http://vimeo.com/30412853
18. How are we going to work.
6 groups for 3 solutions
Group 1P
Solution 1
Group 1S
Group 2P
Solution 2
Group 2S
Group 3P
Solution 3
Group 3S
P focus on Product design
S focus on Service design
19. Some Cool Links
www.designcouncil.org.uk service-design-network.org
www.experientia.com/blog designmind.frogdesign.com service-design-network.org www.servicedesigntools.org
20. See you Next Wednesday.
(I already put this on Slideshare)
