Fix magazine plans to sponsor music festival stages to promote the magazine brand and increase sales. Sponsoring stages at festivals like Reading and Leeds would allow the Fix logo to be displayed prominently, creating awareness of the brand to attract new buyers. Publishing the magazine through IPC Media would provide strong promotional support through IPC's existing magazine promotions and events sponsorships, increasing the chances of the new magazine succeeding in the market like NME has through similar sponsorship strategies.

1. MARKETING FIX
MAGAZINE
Fix can sponsor stages at
festivals such as Reading and V
festival the Fix logo will cover
the stage to promote the
magazine and to increase sales.
Also it is a great opportunity to
create awareness of the brand.
Which will result in people
buying the magazine and it
becoming a well known popular
magazine.

2. -By allowing IPC Media to publish my music magazine
would mean that my magazine would have very strong
promotional links giving it the best chance to get off the
ground and be a success, and increase sales.
-IPC Media currently promote their magazines in
magazines which fall under their umbrella this proves
successful as they are one of the worlds leading
publishers. Also they take full advantage of popular
events such as music festivals for magazines such as
NME and sponsor stages, NME is so big now it has its
own award ceremony and own gigs, promoting who
they think are the best acts.