2. Z layout
The ‘z’ layout is when the letter Z is super-imposed onto a poster. It shows
the different items you want the audience to see and priorities them.
What you want them to see first goes along the top of the super-imposed Z
The audience will then follow the z shape meaning they will then look at the
main image as they make there way down the page
Important information lays along the bottom of the Z as this is where the eye
line would follow , information such as the realise date would be good to have
here as it is a key fact you would want them to see.
4. Gutenberg design
This Gutenberg rule is used to show the behavior known as reading gravity
This is a western habit of reading left to right and top to bottom.
It Is represented by dividing the visible content area in 4 quadrants
The four different areas are
1. primary optical area
2. strong fallow area
3. weak visual area
4. terminal area
5. The Areas
The primary optical area - the top left half of the page is the main and
primary focus, it is where the eyes will go to no matter what the person is
searching for.
The strong fallow area- the top right side of the page is pretty much a follow
up off the other side of the page. It will contain less important information.
The weak fallow area-this is a blind spot, there is less information on this part
of the page as it is looked over.
Terminal area
6. Leading lines – triangle
In addition to the Z layout there is the idea of a triangle layout, This layout
out indicates that the posters are formed in a triangle.
The most important parts are at the top of the triangle where both the points
meet.
It is suggested that people follow the left and right line from the bottom
corners to meet to the top , this is why some posters will be laid out in a
triangle so that people follow the sides to meet the most important point at
the top
In photography this is called leading lines - where the eye line of people
follow the lines of the picture. This concept can be applied to posters and
how they are layed out.
