Evaluation question 3

1. What kind of media institution might distribute
your media product and why?

2. By researching a lot of institution companies,
a lot of them are very well known and I think
they all have the opportunity to enable my
magazine to stand out. I found a variety of
institution companies including Bauer Media
Group and IPC Media. Both of these
institutions are well known and own well
known music magazines, like Bauer Media
Group own Grazia Magazine, and IPC Media
own NME.

3. Publishing is the process of distributing a
product to the general public therefore it is a
very important element of magazine creating.
My Magazine needs to be distributed
correctly to give it the best chance of success
and ensure it is distributed to my target
market.

4. IPC Media publishes NME, which is a high demanded
magazine and is sold in a variety of stores and places,
which is what I want my magazine to achieve giving it
the best chance of success. IPC Media is a good
institution as it is the leading UK publishing company
therefore will be a great distributer for my magazine
and give it the best chance of success and appeal to
my target market. Being published by IPC would
benefit my magazine as it is very established and
would immediately radiate a positive image for my
magazine. IPC Media is a good choice to publish my
music magazine because they engage to both males
and females which is good for my magazine due to my
diverse target market.

5. I will fund my magazine with advertisement and
promotion of other internal and external businesses
such as advertising for the festival republic company
who may wish to advertise the Reading Leeds
festival, it has a similar target market and will be
beneficial to them. The space in my magazine for
advertisement will benefit businesses and my
magazine as it will fund the distribution and
production costs.

6. I was inspired to use advertisement and
promotion for funding by a large amount of
other magazines. I looked at many
magazines and some stood out to me in my
research, for example, Clash Magazine,
Fader Magazine and I-D Magazine.

7. I think IPC Media is the right distribution
company for my magazine as it has
existing knowledge of distributing music
magazines and is already established
therefore will immediately boost my
magazine.