1. Question 3: What kind of media
institution might distribute your
media product and why?
Eve Kingston

2. The production process
Think of ideas for your magazine and When producing a successful media product, you
doing some initial research and notes
on your thoughts must go through the 5 stages.
•Thinking of ideas such as genre, who will read the
Go on the internet and look in shops to magazine, what it will look like and who the
research similar products that are out audience will be
there now and what products are popular
now •Looking for similar products, checking who their
target audience is and how successful they are
Create a flat plan of what your magazine •Creating flat plans so you can have a visual
will look like to sample ideas and see
what would look effective
understanding of what you want your product to
look like
•Creating your product using the suitable program
Create your product at the correct size
•Distributing your product in a certain way
depending on who your target audience
Your product would be distributed in a
range of shops to a large commercial is, commercial or independent
audience

3. Publishing
My target audience will be young people, mainly teenagers who have an interest in
good music. They will also read magazines such as ‘Q’ and NME. The music included
in my magazine is mainly indie and rock so it wouldn’t interest people who are into
mainstream music. My magazine would be distributed commercially to a wide
audience and would be advertised in current magazines and in shops such as
WHSmith and other newsagents. The reason my product would be published in
these places is due to the wide target audience that it has and the amount of
people that would take an interest in it.

4. Who would distribute?
• Bauer Media group publish Kerrang! Magazine along with their TV channel and radio. Due to this amount of media
distributing their products then they are able to build up a large target audience. They are also able to produce products that
appeal to their reader because the publisher knows who their reader is and knows that they will be into.
• My media product is quite similar to Kerrang! It uses a similar color scheme using colors such as red, black and white and it
also includes some similar artists and styles of models that would appeal to the target audience. I think that due to the way
this magazine appeals to so many people and is clearly a popular music magazine and is distributed well, mine could be too.
• Bauer’s tactics into specializing in their target audience would help me create my product and benefit my magazine as it
could increase the size of the audience for my magazine and it would appeal to more people and ensure the sales were
better and my magazine was popular.

5. Advertising my product
Existing magazines such as Q and Kerrang! Are advertised through music TV
channels and other magazines, they would perhaps have a page in another
magazine advertising the magazine and what is in it. They may also be advertised
on the radio or on the internet such as on a banner at the top of websites, or on
social network sites such as Facebook or Twitter, they could also be shared on
these sites via posting on peoples walls or groups.
As a lot of young people go on Facebook and it is one of the most popular ways of
advertising, also it would be free so a lot of young people would see it. But as my
magazine is not mainstream, it would be more difficult to advertise as it would
probably not go on the radio or big TV channels as it is not owned by a big label.

6. Distributing my product
When my product is complete I could distribute it in the most popular places such
as shops like WHSmiths, Tesco and Asda. These are shops that a lot of people go in
on a regular basis and would notice my magazine when choosing what magazine
they are going to pick up off the shelf. The features of my magazine that appeal to
the target audience would attract the reader and make them want to buy the
product when in the shop.