The document describes the process of creating a movie poster. The creator used a placeholder image of their sister to develop ideas. They took a photo shoot with costumes and props in their home. The main image was edited to be black and white then copied and overlaid with different colors to resemble a "glitch image" and represent the mental state of the main character. Text was added including the movie title designed to look like messy handwriting, actresses' names, and a release date. The finished poster was intended to draw in the target audience and play with viewers' minds through the mixed colors and layered images.

1. Poster production

2. Overallproduct

3. Photography
andimage
 First of all I used a place holder model , so I could get
an idea of what I wanted
 I used a photo of my sister as she is the main character
in the movie
 I did a photoshoot , it was nothing to advanced, the
location was a corridor in my home with a white/cream
back ground.
 It was a medium long shot of the character which
showed her face and shoulders
 Costume and props, was an easy choice. One reason
was because before hand when using my place holder I
used a black and white photo and liked the effect using
dark clothing and a light background made it so that
would work with my photo

4. Editingthe
placeholder
 This is the image I used as my place holder.
 I Had the idea after I changed the genre. My plan was
to have an image which looked like it was a glitch
image. That’s where my inspiration for the colour came
from.
 I did this by copying my main image three times and
editing each layer
 I used colour over lay and changed the channel to add
different colours to the images.
 I then copied this onto the images I used for the real
cover

5. Proper
photography
 Using my own photography after a space holder meant
that I had an idea and effects which I knew that
worked that I could apply
 I changed the main image to black and white using
Image >adjustments and then looking into the colours ,
brightness and contrast and more to get a grey scaled
picture.
 I then copied this picture by three, Each image had a
different effect and look

6. Imageone
 This is the top image.
 To get the effect I did I changed the opacity to 35%
which meant the colour it had was subtle over the
other layers
 I then also used the advanced blending to remove cyan
to bring it a new colour and yellow tint. I picked this
colour as it brings that baseline and older effect colour.
Such as if the person was looking at old images. I got
this idea from the film the others where they look back
at photos of people who have been staged after death

7. Imagetwo
 Image is in the middle
 This image has a purple tint which I picked as the
colour scheme I have picked for the Name and other
features is a purple as of the colour connotations and
how red would have resembled horror to much.
 I had 76% opacity which gives makes it more visibal
however its behind the other image
 I then used colour over lay to add the purple colour and
put the opacity down so it still resembled its back and
white look

8. Imagethree
 For the third image I used the first black and white
image I changed. I didn’t change anything about it and
just put the other images over the top to give the
shaking , 3D effect.
 I picked this as its called imitation and they are images
of the same person however copies but changed like the
coloured and changed layers are trying to imitate the
first
 I also used a gradient tool over the image to blend it
more into the background so that the black top worked
with the darker edges of the background

9. Background
 I used the rectangle tool to make a
solid black colour for the
background
 I then used radical gradient to get
the white light effect from the
center . This was easy to achieve
using the gradient tool and
selecting the radical gradient
feature

10. Title
 The title of the film is called imitation
as of the themes of the film. That’s why
the poster has lots of elements of copies
including the title.
 I picked the font as it looks like messy
hand writing and could resemble
someone losing parts of there mind
trying to write down things.
 Its meant to have a rough edge to have
an edgy effect and that it isn't neat.
 The bottom layer which is the light
purple however looks more smudged is
because I used a Gaussian blur to make
it look like a smudged marker or lipstick
 The second layer is back however has a
lower opacity. This is to make it
resemble more of a shadow but also look
like a copy of the main title
 The main title is in bright purple using
the same font and will full opacity. Its
readable and is meant to stand above all
its duplications.

11. Creditblock
 The credit block is a key convention of the poster. I
used a website which let you download it for free called
Filmfacilty.com
 http://filmfaculty.com/filmfont/
 I downloaded it and then used it to write the credit
block.
 I used white as it would stand out on the darker
background.
 I used fake names for the different roles in the movie.
Most credit block has a range people . I made sure I
included the production company , the main actresses
and my name.

12. Text
 There is some text on the poster other than the name
and credit block such as the actresses names along the
top and the slogan.
 I used the Font I downloaded for the names at the top.
 However for the slogan which is ” a girls worst
nightmare” I duplicated the layer and applied similar
effects as I did the title to the three layer other than on
top of that I added a blur.
 For the date of release I picked a font which was clear
as this is a main aspect of people seeing it they need to
know when the film is available. So I used the same
colour and kept a block font so it caught peoples eye
without it looking blurry.

13. effect
 Obviously all editing choices where made to have an
effect on the audience and to draw in the niche
audience.
 I used the editing to as such play slight mind games on
the viewers the mix of colours and triple image was
meant to make people they may be seeing things
confuse them and even make there eyes struggle to
register the image
 This is because the film is like a pyscological thriller
and its meant to represent the mental state of the
actress on the poster. She is one of the main
characters.
 As such the effect I created is meant to represent her
state of mind.

14. End
 Currently I have my end product however I am going
to show it to a focus group to get some feed back.
 Hopefully this I can make small changes to improve it
however wont have to change something drastically.