Question 3

1. Question 3: What kind of media
institution might distribute your
media product and why?

2. Inter Media Partners
• I believe InterMedia Partners would publish
my magazine as they distribute magazines
such as VIBE, which is very similar to my final
production. InterMedia Partners would
benefit my magazine as they have been
running for many years therefore know how to
publish a magazine, making the release
successful and easy for my focus group to
acquire.

3. Townsquare Media
• Townsquare media are an American publishing
company which own magazines, radio stations
and hold live events. Townsquare media own 325
websites and if my magazine was to be published
with this company, the radio stations could
increase publicity and attract a larger audience,
increasing my focus group. The live events could
also help the promotion of my magazine and
acquire me exclusive interviews/reviews of
concerts, raising the reputation of the magazine.

4. In summary I believe either company could
benefit my magazine as they have large
advantages in terms of promotion and selling
strategies. Having a distributor that has spent a
few years in the business would really benefit
the magazine and could put a large impact on
the sales and profits of DYNAMIC.