The document discusses the use of multimodal elements in movie trailers to engage audiences. It describes several features used in the trailer for the film "The Edge of Seventeen", including written text, spoken language, moving images, sound effects, and music. These various communication methods work together to convey the film's narrative and message to viewers in a way that makes the trailer appealing and leaves them wanting more information to encourage watching the full movie. By combining written, audio, and visual elements strategically, trailers can manipulate audiences and be a very effective marketing tool for films.

1. TITLE OF FILM: The edge of
seventeen
FEATURES OF MULTIMODAL
TEXT
DESCRIPTION OF
FEATURE IN TRAILER
ANALYSIS OF IMPACT ON
AUDIENCE
Written text on screen
 The name of the film
 Directors and ect
 A message
 The name of the film- it
was presented in a bright
yellow with a blue
background.
 This colour pattern
continues through all the
trailer keeping it
consistent
 The trailer has an
inspirational message on
screen while the main
character leans against a
wall upset, it gives a
quick glimpse of the
message of the film,
people have an idea what
to expect
 Text written on screen is
well thought out and the
lexis and semantics are
selected accordingly
Spoken language
 Narration
 Dialogue
 The narration has a large
impact as it leads the
story we hear it from the
main characters
perspective although it
can be biased it emotive
and adds to the plot
 Dialogue can add to how
we perceive characters, it
also can give the
audience and idea of plot
points. It can highlight
information and events.
 Sound adds to the overall
feel this includes spoken
langue tones of voice and
even the words spoken
can have a voice.

2. Moving images
 Extracts from the
movie
 Scenes
 Conversations ( the
main character talking
with her teacher ( we
gain knowledge on
their relationship ))
 Cliff hangers ( we see
the main character
send an embarrassing
text and want to see
the other characters
reaction )
 This is one of the major
parts of the trailer.
Without this the trailer
would lack a narrative
 The edge of seventeen
uses moving images to
follow one girl. We see
things from her
perspective. Meaning the
audience gets to relate
with her
 The narrative expressed
through the images
 Means there isn’t a need
for imagery in the spoken
or written text allowing it
to be short and snappy
 Gives us spoilers and
slight glances into the
film and makes us want
to watch it. It brings us in
as we want to see more
 The pictures will leave
something’s unanswered,
making people want
more
 One of our most used
senses is controlled how
the producer or director
wants with the other
parts such as sound to
highlight this.
 Costume props and
location can be used to
influence how people
feel and add to narrative
 Moving picture can
highlight the famous
members of the cast
Sound effects
 Ambient sound
 In scene sounds (
doors, footsteps etc. )
 This makes it realistic
with the genre and the
feel of films this is what
people look for this
makes it seem
professional

3. Trailers as multi modal texts
In trailers, meanings and impact are created through a
range of communication methods such as; Music, text,
spoken langue, sound effects and moving images. Put
together they create a message to the audience. All
aspects are worked together to make the trailer as
 Adds to our perception of
the film
 The sounds can bring in
real points to the plot
line which make it work
to well together.
Music
 At the turn in the movie,
the music changes to
match this becoming a
slow and more
instrumental sound, this
changes the feeling of
the trailer and matches
with the moving images.
 Sound sets the mood and
can also change people’s
emotions by the beat and
rhythm. Music can be
added for dramatic effect
and to make the
audience feel more
adding to the overall
experience of viewing.
 Songs which the target
audience may know can
be played. They may
want to watch it because
of that or it could just
make the watch the
trailer

4. appealing as possible to attract there target audience.
The list of multimodal elements can be used to
manipulate the target audience to watching. The
mixture makes a very effective and professional
movie/ trailer.