What kind of media institution might distribute your media product and why?
What kind of media institution
might distribute your media
product and why?
O Bauer Media Group is a multinational media company
headquartered in Hamburg, Germany which operates
in 16 countries worldwide.
O Since the company was founded in 1875, it sells many
successful magazines, and is a good distribution for
Worldwide circulation of Bauer Media Group's magazine titles
amounts to 38 million magazines a week, which has its pros and cons
for my magazine.
O It is a pro because it is a popular distribution with a good
history, and therefore my magazine will have a good
platform to sell nationally or worldwide.
O It‟s also a con because it sells similar magazines, which
means that it may not stand out from the crowd so much,
especially from a magazine like Q, which is a well-known
and established magazine, and Kerrang, which has a very
similar target audience
They also publish Kerrang! Magazine, a rock magazine founded in
2004 and Q magazine, founded as „Cue‟ in 1986, both experienced
However, with Kerrang magazine showing more modern aesthetics,
which are relatively similar to my „Unplugged‟ magazine, it means
that Bauer already sell other music magazines, which again, there are
pros and cons:
O This makes them reliable as it means that they
distribute Kerrang to locations where they have
been made successful, as they would do with
O On the contrary, the fact that they are similar music
magazines in terms of genre specifics highlights a
key question of whether the magazine company
would take mine so seriously.
O There is a link on the Bauer media website that offers
O As an advertisement, you can see that the publication is
a decent promoter with a good reputation, asides from
an incident in 2010.
A selection of magazine that Bauer Media publish, something I have to bear in
O For instance, they sell Mojo, Kerrang, Q, and the hits- all music related media.
O Q started out as a music magazine
published monthly in the United
O Originally it was to be called Cue
(named after the act of cueing a
record to play), but the name was
changed so that it wouldn't be
mistaken for a snooker magazine.
O Modelled after Rolling Stone, Q was
first published in 1986, setting itself
apart from much of the other music
press with monthly production and
higher standards of photography
and printing, with an emphasis on
style, which is what I‟ve tried to
create with my own magazine.
O My magazine is similar as it is
a monthly magazine and a key
feature with my aesthetics is
that it‟s a stylish magazine,
with a colour scheme that
looks good on the magazine
O I can tell that Bauer Media
with their good sense of
publication style that the
magazine will look its best.
O On their website, they also
offer a magazine subscription
link, so that if the audience
wasn‟t appealed to my
magazines subscription offer,
there is also the option to
subscribe to several of the
O IPC Media Ltd (formerly International Publishing
Corporation) is a wholly owned subsidiary of Time Inc.
O It is also a consumer magazine and digital publisher in
the United Kingdom, with a large portfolio selling over
350 million copies each year, a similarly successful
magazine to Bauer Media, however they are a lot more
national (UK) than worldwide, which means that if I
used IPC media, that it would be a more nationally
O The pros of this magazine distributor is that there
aren‟t any music magazines that are similar to mine,
and therefore would be distributed more uniquely
Selections of magazines that IPC Media publish. Unlike
Bauer Media, who deal with everything from radios to
websites to magazines.
O IPC Media mainly deal with magazines which is a big pro, as
they are more experienced and specific to one sort of
O IPC Media was founded in 1958 and they are
responsible for the publishing of NME, the longest
running music magazine in the world, which started 6
years earlier in 1952.
O This institution is a much bigger and more respected
company because of this, however my magazine is a
modern magazine, so whether this is right for my
magazine to be associated with is a big question.
O Another thing that I noticed is that IPC media don‟t sell
many magazines within my target audience, so whilst
IPC Media are a well-known and founded magazine,
they appeal much more to the older audiences, which
isn‟t right for my magazine at all.
O In conclusion, I will probably use Bauer magazine
as opposed to IPC because it is a much bigger
company, plus IPC deals with more gossip
magazines, as opposed to music magazines, that
Bauer Media do.
O Bauer are also, upon research seen to be a lot more
modern and I prefer their choice of magazines, as
opposed to IPC, whose magazines are mainly
appealed to middle aged adults, for instance,
“country life”, “ideal home” and “goodtoknow”.