1. Trailers
What are film trailers and what are they for?
A film trailer is an advertisement method to promote a film. Usually played at a cinema
which has now expanded to online and on DVD’S, they show small clips and snippets of
the film to intrigue individuals to watch the film. They do this buy showing small parts of
the best bits of films without giving away the full plot of the film so that it reveals
enough to make people want to watch it.
Why do we have trailers?
We have trailers to gain insight on a movie before planning on watching it . Although
there is a debate arguing if they are truthful or misleading, we still get to see clips and
sequences from the movie, plus creative edits. Clips are usually taken from the funny or
exciting parts that the audience would want to find out more about. It reaches a larger
audience on who is going to see the film and can gain more interested.
Where are trailers shown?
Originally trailers where more comely shown at the end of a feature film screening,
however this provided not to be the most effective as people begin to leave at the end
of the movie and now they are shown at the beginning of films. Other ways for trailers
to be shown have become more popular like in DVD’S and Blue rays. Furthermore you
can watch them online, like on social media and sometimes they are played before
YouTube videos. Another method trailers are shown is on add breaks on the TV which
will give details on the film and its release. Not only are there trailers for films but for
games and more..
When are trailers released?
There are different kinds of trailers such as
A theatrical trailer
Teaser trailer
DVD trailer
Internet trailer
2. These may be released at different times to keep spiking the interest of the fans or
people who want to watch it. Trailers will be realised before the movie to gain a group
who will wish to see it when it comes out. Trailers can be dropped at all different times.
Here is an example
The new Spiderman homecoming film is being realised in Uk cinemas on the ….. ,
However there has been many trailer and clip releases. There have been three trailer
releases, the first trailer realise was Posted on the official movieclips trailer YouTube
channel on the 8th
of December 2016. After some time there was a second trailer
released on the 28th
of March and finally the third trailer was released on the 24th
of
may. These time gaps and jumps give fans time to look at the trailers and then there
interest is spiked again by the new fresh trailer that comes out months later.
How do trailers help market a film?
Film trailers are a promotional method which tries to highlight the best parts to their
intended audience and the public, Seeing a film Trailer can persuade people to go and
watch the movie which helps build revenue and popularity. With trailers on platforms
such as social media it can reach a large audience and can get a larger fan base
increasing gross income and profit.
Types of trailers
Games, TV shows , book trailer , Fan made trailers and video game trailers
History of trailers……..
3. The first trailer was shown in American theatres in November 1913.
Trailers originally followed the main films hence where they got their name from
The National screen service created most of the trailers up until the late 1950s
In the 1960s the face of motion picture changed as montage trailers that where
text less and had quick editing became popular
Many home videos have trailers of movies produced by the same company. This
saved money on advertising
