This document discusses the importance of communication skills. It aims to help readers understand communication, reasons it fails, and strategies to improve it. Some key points covered include: the components of communication like listening, speaking, reading and writing; common barriers like perceptions, language, and emotions; the goals of communication like changing behavior and ensuring understanding; and nonverbal communication cues like body language, eye contact and dress. Miscommunication is identified as a major cause of business issues. The document stresses the importance of speaking and writing clearly to avoid misunderstandings.

1. Importance of
Communication
Skills

2. Session Objectives
By the end of the session, you will be able to:
 Understand what Communication is
and how it works
 Describe reasons that communication
fails
 List and discuss strategies to enhance
communication

4. COMMUNICATION
Watch your thoughts; they become
words. Watch your words; they become
actions. Watch your actions; they
become habits. Watch your habits; they
become character. Watch your
character; it becomes your DESTINY.

5. What are the most common ways
we communicate?
Written Word

6. Components of Communication
 Listening
 Speaking
 Reading
 Writing

9. What causes distortion or the
barriers to Communications?
 Perceptions
 Language
 Semantics
 Personal
Interests
 Emotions
 Environment – noise
 Preconceived
notions/expectations
 Wordiness
 Attention span
 Physical hearing
problem
 Speed of thought

10. Miscommunication is probably the biggest single cause of
business foul-ups. You think you were clear; you think you
provided the complete picture; you think the other person
understood. And yet the work product does not meet your
expectations. What went wrong and how can you prevent it from
happening again?

11. The Goals of Communications:
To change
behavior
To get action
To ensure
understanding
To persuade
To get and
give
Information

12. DANGERS OF
MISCOMMUNICATION
- An important cause of business foul-ups
- The other person/client did not understand what
you thought was clear and accurate
- The work product does not meet your expectations
- Where did it go wrong?
- How can you prevent it from happening again?

13. BODY LANGUAGE
 Kinesics-Body Movement
 Oculesics-Eye Contact
 Hepatics-Smell
 Proxemics-Proximity
 Chronemics-Time Management
 Artifacts-Dress & Attire

14.  Eye Contact
 Facial expressions
 Emoticons
 Gesture
 Posture
 Touch

15. Have something to say and say it
as clearly as you can, that is the
only secret of style.
- Matthew Arnold

16. Speak properly, and in as few
words as you can but always
plainly. For the end of speech is not
ostentation, but to be understood.
- William Penn

17. ‘A smart communication
can enkindle even a lazy
mind’ just as the
‘apparel oft proclaims
the man’

18. Thank you
Prof. (Dr) Madhulika Jha
Director
Amity Institute of English & Business Communication
Amity University
Sec 125 Noida Campus
E-mail: madhulikaj@amity.edu
Ph #: 0120-4392192