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Business Communication.pptx
The document outlines the importance of business communication, its definition, process, and levels, alongside barriers and strategies involved in effective communication. It emphasizes the significance for organisational success, the dynamics of communication flows, and the challenges specific to business communication in India. Additionally, it highlights the benefits of a robust business communication strategy, which enhances employee morale, customer satisfaction, and overall productivity.
Business Communication.pptx
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- 2. Content Introduction toCommunication Process of Communication Levels of Communication Barriers in Communication Business Communication Nature of Business Communication Significance for Business Communication Challenges for Business Communication in India Business Communication Strategy Benefits of Business Communication Strategy Benefits of Business Communication
- 3. Introduction to Communication The word communication has originated from a Latin word ‘Communis’ or ‘Communicare’ which means ‘to share, impart, participate, exchange, transmit or to make common’. In general communication refers to the process of sharing information, ideas and thoughts between individual. It is the process of exchanging the information, beliefs, ideas, facts, opinions & feelings through Verbal or Non Verbal means between two or within a group of people. The means of transferring the information from the sender to the receiver so that it is understood in the right context.
- 4. Definitions of Communication According to Webster’s Dictionary “Communication is a process by which information is exchanged between individuals through a common system of symbols & signs of behaviour”. According to Koontz and Weihrich “Communication is the transfer of information from a sender to a receiver, with the information being understood by the receiver”. According to Terry and Franklin, “Communication is the art of developing and attaining understanding between people. It is the process of exchanging information and feelings between two or more people and it is essential for effective management”. According to Murphy Et Al, “Simply stated that, communication is a two – way process of exchanging information between people”.
- 5. Process of Communication The communication process involves, Input/Sender Message Encoder Medium Decoder Output/Receiver Feedback
- 6. Process of Communication Input/Sender: The sender or the communicator generates the message and conveys it to the receiver. He is the source and the one who starts the communication. Message: It is the idea, information, view, fact, feeling, etc. that is generated by the sender and is then intended to be communicated further. Encoder: The message generated by the sender is encoded symbolically such as in the form of words, pictures, gestures, etc. before it is being conveyed.
- 7. Process of Communication Medium: It is the manner in which the encoded message is transmitted. The message may be transmitted orally or in writing. The medium of communication includes telephone, internet, post, fax, e-mail, etc. The choice of medium is decided by the sender. Decoder: It is the process of converting the symbols encoded by the sender. After decoding the message is received by the receiver. Output/Receiver: He is the person who is last in the chain and for whom the message was sent by the sender. Once the receiver receives the message and understands it in proper perspective and acts according to the message, only then the purpose of communication is successful.
- 8. Process of Communication Feedback: Once the receiver confirms to the sender that he has received the message and understood it, the process of communication is complete.
- 9. Levels of Communication We have different levels of communication, Verbal Communication: It is the process of communication through voice or sound. a) Intra Verbal: Intonation of word and sound. b) Extra Verbal: Implication of words, phrases and semantics. Non-Verbal Communication: It is the process of communication through actions. a) Gestures, b) Postures, c) Movements. Symbolic
- 10. Barriers in Communication (thathave to do with the COMMUNICATOR) Unwillingness to say things differently, Unwillingness to relate to others differently, Unwillingness to learn new approaches, Lack of Self-Confidence, Lack of Enthusiasm, Disagreement between Verbal & Non-Verbal messages, Lack of Feedback Lack of Language & Vocabulary Knowledge Lack of Self Awareness
- 11. Barriers in Communication (thathave to do with the RECEIVER) Selective Perception, Unwillingness to Change, Lack of Interest in the Topic/Subject, Prejudice & Belief System, Personal Value System, Here and Now internal & external factors
- 12. External Barriers inCommunication Environment, a. The Venue b. The Effect of Noise c. Temperature in the room Other People – Status & Education Time
- 13. What plays majorrole in Communication 7% Words, • Words are only labels and the listeners put their own interpretation on speakers words. 38% Paralinguistic, • The way in which something is said – the accent, tone and voice modulation is important to the listener. 55% Body Language, • What a speaker looks like while delivering a message affects the listener’s understanding most.
- 14. What type ofBody Language a person should maintain ? (Remember that you are dealing with “PEOPLE”) (P)OSTURES & GESTURES How do you use hand gestures? (E)YE CONTACT How’s your “Light House”? (O)RIENTATION How do you position yourself? (P)RESENTATION How do you deliver your message? (L)OOKS Your looks, appearance & dress are important (E)PRESSIONS OF EMOTIONS Are you using facial expressions to express emotion
- 15. Business Communication Theprocess of sharing information between people within and outside a company. Effective business communication is how employees and management interact to reach organizational goals. Its purpose is to improve organizational practices and reduce errors. The American Marketing Association (AMA) (2008) has provided a clearer definition of marketing as an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
- 16. Nature of BusinessCommunication Two – Way Process: Communication is a two way process. Information is not only sent but also received and understood. Feedback is an essential part of communication. Continuous Process: Communication is an ongoing process. Continuous interaction promotes understanding and exchange of information relevant for decision making. Pervasive: Communication is essential in all types of organisations and at all levels of management. Exchange: The basic purpose of communication is to create mutual understanding by giving and generating response.
- 17. Nature of BusinessCommunication Communication Flow: In organisations communication flows through numerous networks for information sharing, socialising, workflow and problem solving. Dynamic Process: Communication is a dynamic process. It is characterised by continuous change, activity or process. Goal Oriented: Communication is a goal oriented process. Both the sender and receiver should aware of the goal of their communication. Communication is contextual. It differs according to the circumstances in which it occurs.
- 18. Significance for BusinessCommunication For success in Business, Effective Communication has always been essential: In this busy daily life schedule, communication has become really essential due to the following reasons: Increase in size of Organisations: Business firms now a days are employing thousands of employees & have operations around the circle. An effective communication is needed to manage the offices in different parts of the circle. Growing Specialization: The division of work has resulted in different activities being handled by different departments. The communication is essential for ensuring mutual co-operation and understanding between the various departments. Technological Advancements: Due to rapid technological growth the employees need to be upgraded to modern processes. Therefore regular update in their knowledge & skills is essential.
- 19. Significance for BusinessCommunication For success in Business, Effective Communication has always been essential: Human Relations: To develop a sense of belonging and loyalty among the employees, effective communication between management and employees is necessary. Participation of employees in decision making process helps develop mutual trust and understanding. Public Relations: Public relations helps business firms to improve their image in society. Large organisations requires professional experts to keep governments, distributors, suppliers, investors & other section of society aware about their contributions to society in order to build their social image.
- 20. Challenges for BusinessCommunication in India Lack of strategic consistency Lack of needed skill sets among marketing staff Scarcity of creativity and innovation Insufficient marketing budget Lack of a standard measurement process Lack of technology advancement support Ambiguity on the issue Complex cultural and social values
- 21. Business Communication Strategy A strategic communication plan is one of the key elements in Business Communication. The objectives of any promotional strategy can be to increase sales, maintain or improve market share, create or improve brand recognition. Communication strategies nowadays differ broadly from the ones in former times or offline times. It is important to understand the relationship between digital communication and traditional communication. The best consideration now-a-days for a company-to-customer communication is the one-to-one or the one-to-many model.
- 22. Benefits of BusinessCommunication Strategy It enables each tactical activity to build on the others creating strength of communications through continuity and consistency. It helps to create sharper selling messages appropriately directed to target customers at various stages in their buying process. Tactical planning of each communications tool is made that much easier and quicker when clear strategic direction is agreed. It can facilitate the development of joint promotions and strategic alliances.
- 23. Benefits of BusinessCommunication Effective Business Communication helps to Build the Team. Effective Business Communication Boosts Employee Morale. Effective Business Communication Increases Customer Satisfaction. Effective Business Communication Improves Productivity.
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