An informational presentation, having many different objectives, ranging from marketing and advertising to research and measurement or employee engagement.
#BusinessCommunication #BusinessDevelopment #Corporate #PPT #Research #Strategy #BarriersInCommunication #ProcessofCommunication #BenefitsofCommunication #Business #Communication #Education #Challenges #Verbal #Nonverbal #Symbolic #People #Dynamic #Organization #HumanRelations #PublicRelations
Module 1 - communication skills bu 2015.pptx revManoj Gowda
Provides a permanent record
that can be referred to again and again
3. Structure Less structured
Flexible
More structured
Rigid format
4. Feedback Immediate feedback
Clarification possible
Feedback delayed
Clarification difficult
5. Range Short range
Face to face
Long range
Can reach wider
audience
This document discusses communication in business organizations. It defines communication as the transfer of information from one entity to another. The communication process involves a sender transmitting a message through a channel to a receiver. Key components of the process include the context, message, medium, encoder/sender, and decoder/receiver. Feedback allows the sender to assess how the message was interpreted. Effective communication is important for organizations as it promotes motivation, informs decision-making, shapes attitudes, and helps with controlling employee behavior. The document also outlines different types of communication flows within organizations.
COMMUNICATION PROCESS; COMMUNICATION EFFECTIVENESS & FEEDBACKDeepika Malhotra
The document discusses various aspects of effective communication including the communication process, elements, models, forms, barriers, and techniques to improve effectiveness. It describes communication as the transmission of information from a sender to a receiver with the goal of understanding. Key aspects of the process include encoding and decoding messages, as well as providing feedback. Establishing open communication channels through listening, being sensitive to perspectives, and giving timely feedback can help teams communicate effectively and achieve their goals.
Business Communication and its important.pptxneekmz1996
This document discusses effective business communication. It covers key topics like the importance of business communication for presenting ideas, making plans and agreements, and more. It defines communication and its principles, like clarity and feedback. It discusses internal and external communication channels and flows in an organization. Effective communication is important for information sharing, problem solving, and building relationships. The document outlines several components of communication including context, sender, message, medium, receiver, and feedback. It also discusses nonverbal communication factors like appearance, body language, and paralanguage.
This document provides an overview of business communication. It defines communication and outlines the basic process which includes a sender encoding a message that is sent through a medium and decoded by the receiver. It also describes models of communication including the Shannon-Weaver, Berlo, and Aristotle models. The document highlights the importance of business communication for functions like planning, coordination, and maintaining external relationships. It also emphasizes ensuring communication is complete, considers the audience, is concise, clear, concrete, courteous, and correct. Feedback is noted as important for completing the communication process and measuring effectiveness.
The document discusses communication skills for nurses. It defines communication and describes the communication process. Effective communication involves a sender, message, medium, receiver, feedback. Barriers to communication include organizational, semantic, personal and psychological barriers. Verbal communication can be oral or written, while non-verbal communication includes body language. Principles of effective communication are also outlined.
Communication is defined as the exchange of thoughts, messages, information or ideas between two or more people. It is an essential process that facilitates coordination, planning, decision-making and leadership within an organization. Effective communication helps boost employee morale and motivation by creating understanding, resolving conflicts and building confidence. However, communication must follow certain principles like clarity, adequacy, consistency, integration and economy to be effective. It is also important to obtain feedback and establish proper communication networks and channels that draw attention. Adhering to these principles makes the communication process more efficient and helps improve organizational performance and human relations.
Module 1 - communication skills bu 2015.pptx revManoj Gowda
Provides a permanent record
that can be referred to again and again
3. Structure Less structured
Flexible
More structured
Rigid format
4. Feedback Immediate feedback
Clarification possible
Feedback delayed
Clarification difficult
5. Range Short range
Face to face
Long range
Can reach wider
audience
This document discusses communication in business organizations. It defines communication as the transfer of information from one entity to another. The communication process involves a sender transmitting a message through a channel to a receiver. Key components of the process include the context, message, medium, encoder/sender, and decoder/receiver. Feedback allows the sender to assess how the message was interpreted. Effective communication is important for organizations as it promotes motivation, informs decision-making, shapes attitudes, and helps with controlling employee behavior. The document also outlines different types of communication flows within organizations.
COMMUNICATION PROCESS; COMMUNICATION EFFECTIVENESS & FEEDBACKDeepika Malhotra
The document discusses various aspects of effective communication including the communication process, elements, models, forms, barriers, and techniques to improve effectiveness. It describes communication as the transmission of information from a sender to a receiver with the goal of understanding. Key aspects of the process include encoding and decoding messages, as well as providing feedback. Establishing open communication channels through listening, being sensitive to perspectives, and giving timely feedback can help teams communicate effectively and achieve their goals.
Business Communication and its important.pptxneekmz1996
This document discusses effective business communication. It covers key topics like the importance of business communication for presenting ideas, making plans and agreements, and more. It defines communication and its principles, like clarity and feedback. It discusses internal and external communication channels and flows in an organization. Effective communication is important for information sharing, problem solving, and building relationships. The document outlines several components of communication including context, sender, message, medium, receiver, and feedback. It also discusses nonverbal communication factors like appearance, body language, and paralanguage.
This document provides an overview of business communication. It defines communication and outlines the basic process which includes a sender encoding a message that is sent through a medium and decoded by the receiver. It also describes models of communication including the Shannon-Weaver, Berlo, and Aristotle models. The document highlights the importance of business communication for functions like planning, coordination, and maintaining external relationships. It also emphasizes ensuring communication is complete, considers the audience, is concise, clear, concrete, courteous, and correct. Feedback is noted as important for completing the communication process and measuring effectiveness.
The document discusses communication skills for nurses. It defines communication and describes the communication process. Effective communication involves a sender, message, medium, receiver, feedback. Barriers to communication include organizational, semantic, personal and psychological barriers. Verbal communication can be oral or written, while non-verbal communication includes body language. Principles of effective communication are also outlined.
Communication is defined as the exchange of thoughts, messages, information or ideas between two or more people. It is an essential process that facilitates coordination, planning, decision-making and leadership within an organization. Effective communication helps boost employee morale and motivation by creating understanding, resolving conflicts and building confidence. However, communication must follow certain principles like clarity, adequacy, consistency, integration and economy to be effective. It is also important to obtain feedback and establish proper communication networks and channels that draw attention. Adhering to these principles makes the communication process more efficient and helps improve organizational performance and human relations.
The document provides an introduction to communication, including definitions, classifications, purposes, processes, characteristics of successful communication, and importance in management. Some key points covered include:
- Communication is defined as the interchange of thoughts, opinions, or information through speech, writing, or signs.
- Classifications include intrapersonal, interpersonal, group, mass, verbal, and non-verbal communication.
- Purposes include informing, persuading, educating, training, motivating, integrating, and entertaining.
- The communication process involves encoding of a message by a sender, transmission through a channel, decoding by a receiver, and potential feedback.
- Characteristics of successful communication are candor, clarity
This document provides an introduction to business communication, covering key topics such as the definition of business communication, its purpose and importance, types of communication channels and flows, the communication process, and barriers. Business communication involves sharing messages within and outside an organization to carry out its functions. Effective communication allows for stronger decision making, problem solving and relationships. There are various types of communication including oral, written, nonverbal and technological. Messages flow through organizations via formal and informal networks in downward, upward and horizontal directions. The communication process involves a sender, message, receiver and feedback. Potential barriers include cross-cultural differences, lack of trust, information overload and language issues.
This document discusses various aspects of communication including definitions, models, factors influencing organizational communication, and negotiating conflicts. It defines communication as sharing meaning through symbolic messages. The communication model involves a sender encoding a message, which is sent through a channel and decoded by the receiver. There may be feedback. Vertical, lateral, formal, and informal communication networks influence information sharing in organizations. Negotiation is used to manage conflicts through communication and bargaining to reach agreements beneficial to both parties.
Effective communication is crucial in today's business environment. Modern organizations are flatter with more diverse workforces collaborating in teams. This requires communication to build trust, promote understanding, empower and motivate employees. Communication skills are essential for managers, who spend 75-80% of their time communicating. Communication provides the critical link between organizational functions. It flows downward, upward and horizontally to exchange information, increase job satisfaction and productivity. Both formal and informal communication networks are important. Characteristics of effective communication include providing practical, concise, fact-based information while clarifying expectations. Feedback is also essential for effective communication.
This document discusses communication and its processes. It defines communication and explains its role and elements, including verbal and non-verbal communication. The communication process and its elements such as the sender, message, encoding, channel, receiver, decoding, and feedback are described. Forms of communication like formal and informal communication are covered. Barriers to communication and techniques for effective communication are also summarized.
This document discusses organizational communication. It begins by defining communication and explaining that communication is the process of transmitting information from one person to another. It then discusses the objectives, importance, and forms of communication within organizations. Specifically, it explains that communication allows organizations to achieve goals, coordinate actions, make decisions, and express emotions. The document also summarizes the communication process, types of communication (written, oral, nonverbal), and forms of organizational communication (vertical, informal). Finally, it discusses gateways and barriers to effective communication like noise, timing, channels, information, and structure.
Business communication is the process by which people within and outside an organization share information to reach mutual understanding and agreement. Effective business communication involves a two-way sharing of messages that are easily understood. It has benefits like stronger decision making, increased productivity, and better financial results. Communication is essential for any business to function properly, set goals, and achieve success.
The document discusses various topics related to communication, counseling, health and safety in the workplace. It provides guidance on effective communication, the principles and barriers of communication, and different forms of communication including verbal, non-verbal and electronic. It also covers counseling skills and types of counseling, as well as employee health and safety programs, occupational health, workplace accidents, and management of occupational safety and health.
The document discusses communication, its process, features, and importance. It describes communication as the sharing of ideas between two or more people. The communication process involves a sender transmitting a message through a channel to a receiver, who then provides feedback. Key features are that communication is unavoidable, a two-way process, social, continuous, universal, and can be formal or informal. Effective communication is important for individuals, motivation, productivity, developing professionalism in students, and increasing quality of being friendly with others.
The document discusses the communication process and its key elements. It defines communication as the transfer of information between individuals through various channels and messages. The main elements of communication are the sender, message, receiver, channel, and feedback. Effective communication is important for organizations as it allows for increased productivity, morale, and commitment through sharing of information among employees. Transactional analysis looks at communication transactions between individuals and identifies three ego states - the parent, adult, and child states - that influence how people interact.
Communication definition and Process of Communication.pptxJamakala Obaiah
Communication involves the exchange of information between a sender and receiver through a common channel or medium. It is a process that has existed for as long as humans have, with the word deriving from Latin roots meaning "to share" or "make common." Effective communication requires properly encoding and conveying a message, receiving and decoding it, and providing feedback. The key elements are a sender, message, channel, receiver, and feedback. Barriers can occur at any point, so clear understanding between parties is important for successful transmission of information, thoughts, and ideas.
Communication involves the exchange of information between a sender and receiver through a common channel or medium. It is a process that has existed for as long as humans have, with the word deriving from Latin roots meaning "to share" or "make common." Effective communication requires a clear message, proper transmission through an appropriate channel, accurate receipt and understanding of the message by decoding it, and feedback to confirm comprehension. The main elements that enable the communication process are the sender, message, encoding, channel, receiver, decoding, feedback, and potential noise that could interfere with the exchange.
Lecture 3. Communication Process and its application.pptxALPINESCHOOL2
Communication involves the transmission of information from a sender to a receiver. The communication process consists of several steps: a sender encodes a message and transmits it through a channel to the receiver. The receiver then decodes the message. Feedback is provided to complete the communication loop.
Effective communication skills are important in interpersonal interactions, organizations, and governance at local, national, and international levels. Within organizations, communication allows for exchanging information, reaching agreements, and executing decisions. At different levels of governance, communication enables coordination, international treaties, and maintaining relations between organizations like the UN. Strong communication skills are essential for professional success in many fields today.
This document discusses business communication and defines its key aspects. It explains that business communication is the formal exchange of information between individuals and organizations for work purposes. The document outlines the communication process, which involves a sender encoding a message and selecting a channel to transmit it to a receiver, who then decodes the message. It also discusses the purposes of business communication, which include directing and coordinating work, as well as informing others.
Communication is defined as the transfer of information from one place to another through shared understanding. It involves choosing symbols carefully to convey a message from a sender to a receiver by different channels. Effective communication is important for organizations to innovate, build relationships, and improve productivity and commitment. There are various patterns and types of communication, including oral, written, and visual forms as well as face-to-face, electronic, and distance methods. Developing strong communication skills is vital for personal and professional success.
The document provides an overview of effective communication in the workplace. It defines communication and discusses its importance for organizational success. Effective communication requires understanding communication processes, channels, barriers and improving skills like active listening and providing positive feedback.
The document discusses the importance of communication for entrepreneurs. Effective communication is crucial for establishing businesses, sharing information, coordinating activities, and achieving goals. Communication allows entrepreneurs to connect with employees, market their business, and pitch sales. To communicate successfully, entrepreneurs should clarify ideas, use simple language, and consider feedback. Developing listening skills and using communication technologies also helps entrepreneurs achieve effective communication.
The document discusses business communication. It defines business communication as the sharing of information within and outside an organization for commercial benefit. It notes that business communication involves six elements: a message, sender, receiver, channels, symbols, and feedback. The document outlines different types of communication like verbal, non-verbal, and written. It discusses features of effective business communication like conciseness, clarity, simplicity, concreteness, and accuracy. Finally, it discusses the importance and objectives of business communication like exchanging information, achieving goals, solving problems, and increasing efficiency.
The document discusses the meaning and importance of organizational communication. It states that communication is vital for coordinating efforts to achieve goals and is the process of influencing people's actions through interaction. It also provides definitions of communication from various authors.
The Rules Do Apply: Navigating HR ComplianceAggregage
https://www.humanresourcestoday.com/frs/26903483/the-rules-do-apply--navigating-hr-compliance
HR Compliance is like a giant game of whack-a-mole. Once you think your company is compliant with all policies and procedures documented and in place, there’s a new or amended law, regulation, or final rule that pops up landing you back at ‘start.’ There are shifts, interpretations, and balancing acts to understanding compliance changes. Keeping up is not easy and it’s very time consuming.
This is a particular pain point for small HR departments, or HR departments of 1, that lack compliance teams and in-house labor attorneys. So, what do you do?
The goal of this webinar is to make you smarter in knowing what you should be focused on and the questions you should be asking. It will also provide you with resources for making compliance more manageable.
Objectives:
• Understand the regulatory landscape, including labor laws at the local, state, and federal levels
• Best practices for developing, implementing, and maintaining effective compliance programs
• Resources and strategies for staying informed about changes to labor laws, regulations, and compliance requirements
The document provides an introduction to communication, including definitions, classifications, purposes, processes, characteristics of successful communication, and importance in management. Some key points covered include:
- Communication is defined as the interchange of thoughts, opinions, or information through speech, writing, or signs.
- Classifications include intrapersonal, interpersonal, group, mass, verbal, and non-verbal communication.
- Purposes include informing, persuading, educating, training, motivating, integrating, and entertaining.
- The communication process involves encoding of a message by a sender, transmission through a channel, decoding by a receiver, and potential feedback.
- Characteristics of successful communication are candor, clarity
This document provides an introduction to business communication, covering key topics such as the definition of business communication, its purpose and importance, types of communication channels and flows, the communication process, and barriers. Business communication involves sharing messages within and outside an organization to carry out its functions. Effective communication allows for stronger decision making, problem solving and relationships. There are various types of communication including oral, written, nonverbal and technological. Messages flow through organizations via formal and informal networks in downward, upward and horizontal directions. The communication process involves a sender, message, receiver and feedback. Potential barriers include cross-cultural differences, lack of trust, information overload and language issues.
This document discusses various aspects of communication including definitions, models, factors influencing organizational communication, and negotiating conflicts. It defines communication as sharing meaning through symbolic messages. The communication model involves a sender encoding a message, which is sent through a channel and decoded by the receiver. There may be feedback. Vertical, lateral, formal, and informal communication networks influence information sharing in organizations. Negotiation is used to manage conflicts through communication and bargaining to reach agreements beneficial to both parties.
Effective communication is crucial in today's business environment. Modern organizations are flatter with more diverse workforces collaborating in teams. This requires communication to build trust, promote understanding, empower and motivate employees. Communication skills are essential for managers, who spend 75-80% of their time communicating. Communication provides the critical link between organizational functions. It flows downward, upward and horizontally to exchange information, increase job satisfaction and productivity. Both formal and informal communication networks are important. Characteristics of effective communication include providing practical, concise, fact-based information while clarifying expectations. Feedback is also essential for effective communication.
This document discusses communication and its processes. It defines communication and explains its role and elements, including verbal and non-verbal communication. The communication process and its elements such as the sender, message, encoding, channel, receiver, decoding, and feedback are described. Forms of communication like formal and informal communication are covered. Barriers to communication and techniques for effective communication are also summarized.
This document discusses organizational communication. It begins by defining communication and explaining that communication is the process of transmitting information from one person to another. It then discusses the objectives, importance, and forms of communication within organizations. Specifically, it explains that communication allows organizations to achieve goals, coordinate actions, make decisions, and express emotions. The document also summarizes the communication process, types of communication (written, oral, nonverbal), and forms of organizational communication (vertical, informal). Finally, it discusses gateways and barriers to effective communication like noise, timing, channels, information, and structure.
Business communication is the process by which people within and outside an organization share information to reach mutual understanding and agreement. Effective business communication involves a two-way sharing of messages that are easily understood. It has benefits like stronger decision making, increased productivity, and better financial results. Communication is essential for any business to function properly, set goals, and achieve success.
The document discusses various topics related to communication, counseling, health and safety in the workplace. It provides guidance on effective communication, the principles and barriers of communication, and different forms of communication including verbal, non-verbal and electronic. It also covers counseling skills and types of counseling, as well as employee health and safety programs, occupational health, workplace accidents, and management of occupational safety and health.
The document discusses communication, its process, features, and importance. It describes communication as the sharing of ideas between two or more people. The communication process involves a sender transmitting a message through a channel to a receiver, who then provides feedback. Key features are that communication is unavoidable, a two-way process, social, continuous, universal, and can be formal or informal. Effective communication is important for individuals, motivation, productivity, developing professionalism in students, and increasing quality of being friendly with others.
The document discusses the communication process and its key elements. It defines communication as the transfer of information between individuals through various channels and messages. The main elements of communication are the sender, message, receiver, channel, and feedback. Effective communication is important for organizations as it allows for increased productivity, morale, and commitment through sharing of information among employees. Transactional analysis looks at communication transactions between individuals and identifies three ego states - the parent, adult, and child states - that influence how people interact.
Communication definition and Process of Communication.pptxJamakala Obaiah
Communication involves the exchange of information between a sender and receiver through a common channel or medium. It is a process that has existed for as long as humans have, with the word deriving from Latin roots meaning "to share" or "make common." Effective communication requires properly encoding and conveying a message, receiving and decoding it, and providing feedback. The key elements are a sender, message, channel, receiver, and feedback. Barriers can occur at any point, so clear understanding between parties is important for successful transmission of information, thoughts, and ideas.
Communication involves the exchange of information between a sender and receiver through a common channel or medium. It is a process that has existed for as long as humans have, with the word deriving from Latin roots meaning "to share" or "make common." Effective communication requires a clear message, proper transmission through an appropriate channel, accurate receipt and understanding of the message by decoding it, and feedback to confirm comprehension. The main elements that enable the communication process are the sender, message, encoding, channel, receiver, decoding, feedback, and potential noise that could interfere with the exchange.
Lecture 3. Communication Process and its application.pptxALPINESCHOOL2
Communication involves the transmission of information from a sender to a receiver. The communication process consists of several steps: a sender encodes a message and transmits it through a channel to the receiver. The receiver then decodes the message. Feedback is provided to complete the communication loop.
Effective communication skills are important in interpersonal interactions, organizations, and governance at local, national, and international levels. Within organizations, communication allows for exchanging information, reaching agreements, and executing decisions. At different levels of governance, communication enables coordination, international treaties, and maintaining relations between organizations like the UN. Strong communication skills are essential for professional success in many fields today.
This document discusses business communication and defines its key aspects. It explains that business communication is the formal exchange of information between individuals and organizations for work purposes. The document outlines the communication process, which involves a sender encoding a message and selecting a channel to transmit it to a receiver, who then decodes the message. It also discusses the purposes of business communication, which include directing and coordinating work, as well as informing others.
Communication is defined as the transfer of information from one place to another through shared understanding. It involves choosing symbols carefully to convey a message from a sender to a receiver by different channels. Effective communication is important for organizations to innovate, build relationships, and improve productivity and commitment. There are various patterns and types of communication, including oral, written, and visual forms as well as face-to-face, electronic, and distance methods. Developing strong communication skills is vital for personal and professional success.
The document provides an overview of effective communication in the workplace. It defines communication and discusses its importance for organizational success. Effective communication requires understanding communication processes, channels, barriers and improving skills like active listening and providing positive feedback.
The document discusses the importance of communication for entrepreneurs. Effective communication is crucial for establishing businesses, sharing information, coordinating activities, and achieving goals. Communication allows entrepreneurs to connect with employees, market their business, and pitch sales. To communicate successfully, entrepreneurs should clarify ideas, use simple language, and consider feedback. Developing listening skills and using communication technologies also helps entrepreneurs achieve effective communication.
The document discusses business communication. It defines business communication as the sharing of information within and outside an organization for commercial benefit. It notes that business communication involves six elements: a message, sender, receiver, channels, symbols, and feedback. The document outlines different types of communication like verbal, non-verbal, and written. It discusses features of effective business communication like conciseness, clarity, simplicity, concreteness, and accuracy. Finally, it discusses the importance and objectives of business communication like exchanging information, achieving goals, solving problems, and increasing efficiency.
The document discusses the meaning and importance of organizational communication. It states that communication is vital for coordinating efforts to achieve goals and is the process of influencing people's actions through interaction. It also provides definitions of communication from various authors.
The Rules Do Apply: Navigating HR ComplianceAggregage
https://www.humanresourcestoday.com/frs/26903483/the-rules-do-apply--navigating-hr-compliance
HR Compliance is like a giant game of whack-a-mole. Once you think your company is compliant with all policies and procedures documented and in place, there’s a new or amended law, regulation, or final rule that pops up landing you back at ‘start.’ There are shifts, interpretations, and balancing acts to understanding compliance changes. Keeping up is not easy and it’s very time consuming.
This is a particular pain point for small HR departments, or HR departments of 1, that lack compliance teams and in-house labor attorneys. So, what do you do?
The goal of this webinar is to make you smarter in knowing what you should be focused on and the questions you should be asking. It will also provide you with resources for making compliance more manageable.
Objectives:
• Understand the regulatory landscape, including labor laws at the local, state, and federal levels
• Best practices for developing, implementing, and maintaining effective compliance programs
• Resources and strategies for staying informed about changes to labor laws, regulations, and compliance requirements
2. Content
Introduction to Communication
Process of Communication
Levels of Communication
Barriers in Communication
Business Communication
Nature of Business Communication
Significance for Business Communication
Challenges for Business Communication in India
Business Communication Strategy
Benefits of Business Communication Strategy
Benefits of Business Communication
3. Introduction to Communication
The word communication has originated from a Latin word ‘Communis’ or ‘Communicare’ which
means ‘to share, impart, participate, exchange, transmit or to make common’.
In general communication refers to the process of sharing information, ideas and thoughts between
individual.
It is the process of exchanging the information, beliefs, ideas, facts, opinions & feelings through Verbal
or Non Verbal means between two or within a group of people.
The means of transferring the information from the sender to the receiver so that it is understood in
the right context.
4. Definitions of Communication
According to Webster’s Dictionary
“Communication is a process by which information is exchanged between individuals through a
common system of symbols & signs of behaviour”.
According to Koontz and Weihrich
“Communication is the transfer of information from a sender to a receiver, with the information being
understood by the receiver”.
According to Terry and Franklin,
“Communication is the art of developing and attaining understanding between people. It is the process of
exchanging information and feelings between two or more people and it is essential for effective management”.
According to Murphy Et Al,
“Simply stated that, communication is a two – way process of exchanging information between people”.
5. Process of Communication
The communication process involves,
Input/Sender
Message
Encoder
Medium
Decoder
Output/Receiver
Feedback
6. Process of Communication
Input/Sender:
The sender or the communicator generates the message and conveys it to the receiver. He is the
source and the one who starts the communication.
Message:
It is the idea, information, view, fact, feeling, etc. that is generated by the sender and is then intended
to be communicated further.
Encoder:
The message generated by the sender is encoded symbolically such as in the form of words, pictures,
gestures, etc. before it is being conveyed.
7. Process of Communication
Medium:
It is the manner in which the encoded message is transmitted. The message may be transmitted
orally or in writing. The medium of communication includes telephone, internet, post, fax, e-mail,
etc. The choice of medium is decided by the sender.
Decoder:
It is the process of converting the symbols encoded by the sender. After decoding the message is
received by the receiver.
Output/Receiver:
He is the person who is last in the chain and for whom the message was sent by the sender. Once the
receiver receives the message and understands it in proper perspective and acts according to the
message, only then the purpose of communication is successful.
8. Process of Communication
Feedback:
Once the receiver confirms to the sender that he has received the message and understood it, the
process of communication is complete.
9. Levels of Communication
We have different levels of communication,
Verbal Communication: It is the process of communication through voice or sound.
a) Intra Verbal: Intonation of word and sound.
b) Extra Verbal: Implication of words, phrases and semantics.
Non-Verbal Communication: It is the process of communication through actions.
a) Gestures,
b) Postures,
c) Movements.
Symbolic
10. Barriers in Communication
(that have to do with the COMMUNICATOR)
Unwillingness to say things differently,
Unwillingness to relate to others differently,
Unwillingness to learn new approaches,
Lack of Self-Confidence,
Lack of Enthusiasm,
Disagreement between Verbal & Non-Verbal messages,
Lack of Feedback
Lack of Language & Vocabulary Knowledge
Lack of Self Awareness
11. Barriers in Communication
(that have to do with the RECEIVER)
Selective Perception,
Unwillingness to Change,
Lack of Interest in the Topic/Subject,
Prejudice & Belief System,
Personal Value System,
Here and Now internal & external factors
12. External Barriers in Communication
Environment,
a. The Venue
b. The Effect of Noise
c. Temperature in the room
Other People – Status & Education
Time
13. What plays major role in Communication
7% Words,
• Words are only labels and the listeners put their own interpretation on speakers words.
38% Paralinguistic,
• The way in which something is said – the accent, tone and voice modulation is important to the
listener.
55% Body Language,
• What a speaker looks like while delivering a message affects the listener’s understanding most.
14. What type of Body Language a person should maintain ?
(Remember that you are dealing with “PEOPLE”)
(P)OSTURES & GESTURES
How do you use hand gestures?
(E)YE CONTACT
How’s your “Light House”?
(O)RIENTATION
How do you position yourself?
(P)RESENTATION
How do you deliver your message?
(L)OOKS
Your looks, appearance & dress are important
(E)PRESSIONS OF EMOTIONS
Are you using facial expressions to express emotion
15. Business Communication
The process of sharing information between people within and outside a company. Effective business
communication is how employees and management interact to reach organizational goals. Its purpose
is to improve organizational practices and reduce errors.
The American Marketing Association (AMA) (2008) has provided a clearer definition of marketing as an
organizational function and a set of processes for creating, communicating, and delivering value to
customers and for managing customer relationships in ways that benefit the organization and its
stakeholders.
16. Nature of Business Communication
Two – Way Process: Communication is a two way process. Information is not only sent but also
received and understood. Feedback is an essential part of communication.
Continuous Process: Communication is an ongoing process. Continuous interaction promotes
understanding and exchange of information relevant for decision making.
Pervasive: Communication is essential in all types of organisations and at all levels of management.
Exchange: The basic purpose of communication is to create mutual understanding by giving and
generating response.
17. Nature of Business Communication
Communication Flow: In organisations communication flows through numerous networks for
information sharing, socialising, workflow and problem solving.
Dynamic Process: Communication is a dynamic process. It is characterised by continuous change,
activity or process.
Goal Oriented: Communication is a goal oriented process. Both the sender and receiver should aware
of the goal of their communication.
Communication is contextual. It differs according to the circumstances in which it occurs.
18. Significance for Business Communication
For success in Business, Effective Communication has always been essential:
In this busy daily life schedule, communication has become really essential due to the following reasons:
Increase in size of Organisations: Business firms now a days are employing thousands of employees &
have operations around the circle. An effective communication is needed to manage the offices in
different parts of the circle.
Growing Specialization: The division of work has resulted in different activities being handled by
different departments. The communication is essential for ensuring mutual co-operation and
understanding between the various departments.
Technological Advancements: Due to rapid technological growth the employees need to be upgraded
to modern processes. Therefore regular update in their knowledge & skills is essential.
19. Significance for Business Communication
For success in Business, Effective Communication has always been essential:
Human Relations: To develop a sense of belonging and loyalty among the employees, effective
communication between management and employees is necessary. Participation of employees in
decision making process helps develop mutual trust and understanding.
Public Relations: Public relations helps business firms to improve their image in society. Large
organisations requires professional experts to keep governments, distributors, suppliers, investors &
other section of society aware about their contributions to society in order to build their social image.
20. Challenges for Business Communication in India
Lack of strategic consistency
Lack of needed skill sets among marketing staff
Scarcity of creativity and innovation
Insufficient marketing budget
Lack of a standard measurement process
Lack of technology advancement support
Ambiguity on the issue
Complex cultural and social values
21. Business Communication Strategy
A strategic communication plan is one of the key elements in Business Communication.
The objectives of any promotional strategy can be to increase sales, maintain or improve market share,
create or improve brand recognition.
Communication strategies nowadays differ broadly from the ones in former times or offline times. It is
important to understand the relationship between digital communication and traditional
communication.
The best consideration now-a-days for a company-to-customer communication is the one-to-one or the
one-to-many model.
22. Benefits of Business Communication Strategy
It enables each tactical activity to build on the others creating strength of communications through
continuity and consistency.
It helps to create sharper selling messages appropriately directed to target customers at various stages
in their buying process.
Tactical planning of each communications tool is made that much easier and quicker when clear
strategic direction is agreed.
It can facilitate the development of joint promotions and strategic alliances.
23. Benefits of Business Communication
Effective Business Communication helps to Build the Team.
Effective Business Communication Boosts Employee Morale.
Effective Business Communication Increases Customer Satisfaction.
Effective Business Communication Improves Productivity.