Facebook launched its location-based service called "Places" which allows users to share their location and tag friends at the same location. Users can opt-out of the service if they want. Dove came up with a creative marketing campaign for their body lotion by writing messages on hotel room mirrors that would appear when the mirrors steamed up after guests showered. A Gillette ad featuring Roger Federer received over 5 million views in 5 days through viral marketing on YouTube. Sony created a Facebook game called "Media Monster Wars" where users could build a monster using content on their Facebook profile and battle their friends or Justin Timberlake. Barclays Bank created a Facebook game targeted at youth to promote their brand which was played

1. 5 30 th August 2010

2. 1. Facebook places launches Facebook launched its much awaited location-based service simply named “Places” yesterday. The service uses GPS to allow Facebook users to search for and broadcast their location and tag friends that are at the same location and have also checked-in. Users have an option to flag down unwanted check-ins and even opt-out of the service if they need to.

3. 1. Next steps for facebook

4. 2. Mirror Mirror on the wall Dove felt that millions of free body lotion samples that are distributed and attached to magazines, never get opened or used. They decided to target hotel guests when they come out of the shower. They sent hotel managers the ‘dove magic mirror marker’. They were instructed to write a specific message on the mirror prior to guests arriving. The marker uses a de-mister fluid that the writing appears when the mirror steams up. Gives a moment of surprise and exactly the moment to give Dove Body Milk a try.

5. . Mirror Mirror on the wall

6. 3. Gillette Federer Viral Ad 5 million views in 5 days…this Roger Federer Viral youtube video, filmed on location at a gillette shoot is brilliant. And the numbers will keep going up. Simple but great for interest generation…

7. 3. Federer Gillette Shoot

8. 4. You v Justin Timberlake Sony are running a cool facebook app called Media monster wars for their sony vaio, with justin timerlake. It’s a well integrated social game that utilises the content on your wall to power your monster. The more photos, videos, comments, likes, shares and interaction you have, the bigger, better and meaner your monster will be in battle! Then when you’ve crushed all your friends, you can challenge Justin Timberlake. The idea for the media monsters comes from Sony’s attempt to clean up the piles of media that often clog our computers, through their new Vaio notebook and software. the app does a great job at leveraging the viral elements of Facebook with status updates, direct posts to friends’ walls, wall to wall views and direct friend to friend battles, challenges and scoring.

9. 4. You v Justin Timberlake

10. 5. Barclays bank game The game looks great, plays really well and is a really good targetting idea for barclays trying to recruit youths to its brand. The game was played by over 55,000 teenagers in the first month, a stellar result that will probably lead to bigger things for this story line. If you’re interested, you can check out the game here , and read a great blog post from BBH labs about how they build the game. The game is built around a teenager that comes to the city in search of making it big, along with characters like landlords, fraudsters, old ladies, partners, banks, businesses… the lot. To progress in the game, you have to pass challenges (generally financial ones about managing money) and once you get a roll on you’ll start to make more money, to spend on more things, on your way to creating an empire on 56 Sage Street.

11. 5. Clever targetting by barclays