2. This Week...
Last Call, UPS Wish, GIF, Gift of Home, Spirit of Giving.
Last Call
13th Street
UPS Wish
UPS.com
GIF
Netflix
Gift of home
Air Canada
Spirit of Giving
West Jet
3. Last Call
13th Street
Last Call by 13th Street is a highly innovative German campaign
which uses voice recognition technology to create the world’s
first interactive cinema ad.
The viewers are able to communicate with virtual characters via
mobile phone call to help them make a decision in order to
escape from the horrible scenarios in real time.
4. UPS Wishes
ups.com
This video is about a child in America who had a wish to
be a UPS driver after befriending his local driver.
Carson befriended Mr. Ernie, his neighbourhood's UPS
driver, when he started delivering a special formulation of
milk to Carson's door three times a week.
As part of the UPS ‘Your Wish Delivered campaign’ UPS
made Carson a UPS driver for the day including his own
truck, brown uniform, packages and signature pad. Carson
delivered packages around to his neighbours even
including a bone for his neighbours dog.
5. GIF
Netflix
Some may wonder why Netflix even bothers with
advertising at all — the entertainment giant made $4.37
billion in 2013 alone and has challenged if not made
obsolete the traditional way people watch television. But
Netflix disagrees, and has launched a series of outdoor
advertisements to the enjoyment of TV and movie lovers
everywhere.
For its entry into France, Netflix collaborated with
powerhouse publicity agency Ogilvy Paris to install a series
of digital posters, frames that display a simple GIF of an
iconic scene from a move or television show. Examples
include Walter White donning his sunglasses to take on his
Heisenberg persona and Watson from Sherlock expressing
disbelief.
6. Gift Of Home
Air Canada
Air Canada dropped by "Canada Night" at London's Maple
Leaf pub to surprise a bustling crowd of ex-pats with a
holiday gift they certainly couldn't have expected.
They gave everyone in the pub a trip home for Christmas.
Organized by agency JWT Canada, the stunt took place
Nov. 27 and sparked some fantastic, emotional responses
from the unsuspecting Canadians who'd gathered together
that night.
7. Spirit of Giving
Westjet
WestJet's Blue Santa brought a snowy Canadian Christmas
to a beach in the Dominican Republic in this
year's "Christmas Miracle" video.
The Calgary-based airline says it has built a special bond
with the Puerto Plata community of Nuevo Renacer — one
of the four destinations it services in the Dominican
Republic.
Airline staff have been visiting that community for several
years to build houses in partnership with Hamilton's non-profit
organization Live Different. They have completed 23
homes for families living in poverty.
