Ignition five 26.07.10
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1. The Ben and Jerry's ice cream truck tweets its location so people can find it and buy ice cream. 2. Researchers in Tokyo have created touchable holograms using ultrasonic waves and Wiimotes that allow users to feel virtual objects. 3. Pepsi's Refresh project allows people to vote online for ideas to help the Gulf region recover from the BP oil spill, and Pepsi will fund the top ideas with $1.3 million.
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Mobile device usage is expected to surpass desktop computer usage by 2014. Mobile users are more engaged with social media than desktop users, and social media provides opportunities to connect Peacock Productions' brand and shows with a large audience through low-barrier platforms like Facebook and Twitter. In 2011, Twitter had over 100 million active worldwide users, half of whom used mobile devices and logged in daily.
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Crowdfunding platforms are increasingly being used to fund civic projects through partnerships between governments, brands, and crowds. This represents a shift from funding based on aesthetic appeals to individual donors, to an interactive and collective model. Examples given include platforms like Stompy, App,net, and Pebble that have used crowdfunding to fund projects. While the OUYA gaming console may have been poor technology, crowdfunding allows for open development of projects. Crowdfunding brings together aspects of capitalism, communism, and mass appeal through campaigns involving cute animals like cats.
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Thank you for the document. I have provided a high-level 3 sentence summary of the key information as requested.
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Social media slides
Mobile device usage is expected to surpass desktop computer usage by 2014. Mobile users are more engaged with social media than desktop users, and social media provides opportunities to connect Peacock Productions' brand and shows with a large audience through low-barrier platforms like Facebook and Twitter. In 2011, Twitter had over 100 million active worldwide users, half of whom used mobile devices and logged in daily.
Art of Digital London August 2012 - Crowdfunding, Patrick Hussey
Crowdfunding platforms are increasingly being used to fund civic projects through partnerships between governments, brands, and crowds. This represents a shift from funding based on aesthetic appeals to individual donors, to an interactive and collective model. Examples given include platforms like Stompy, App,net, and Pebble that have used crowdfunding to fund projects. While the OUYA gaming console may have been poor technology, crowdfunding allows for open development of projects. Crowdfunding brings together aspects of capitalism, communism, and mass appeal through campaigns involving cute animals like cats.
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The GPS time epoch is ending and a new one is beginning, which could affect devices that rely on GPS for time and location. Most clocks use Coordinated Universal Time, but GPS satellites use GPS time for their atomic clocks. GPS provides very accurate and globally available timing signals that are often used as the primary time source.
Joe Procopio, an entrepreneur, previously walked away from a $3 million customer contract because the customer represented problems. Though it was a large amount and half of their funding, the customer was a Fortune 500 company that treated it as pocket money, which was problematic.
Thank you for the document. I have provided a high-level 3 sentence summary of the key information as requested.
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Welcome to the first episode of Digital Trends.
Find out the latest digital trends that both brands and consumers are currently engaging.
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* #EndSARS #SARSMUSTEND
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* Social Media Marketing Trends
Cheil Colombia - Move Report September 2016
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The document summarized key trends in social media from a presentation given in 2013. It discussed how the social, mobile, and search worlds were colliding, with various companies and platforms expanding into each other's spaces. It noted that users were transitioning away from solely using one platform to using many different platforms. The document also discussed how images and video, especially short-form micro-video, were becoming increasingly important on social media. Finally, it summarized how social platforms were moving away from being free for brands and companies, instead pushing paid advertising and promotion as a way for companies to have their content distributed and seen.
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1. Tempo is the world's first pregnancy test for men, allowing partners to share in the emotional moment of discovering a pregnancy.
2. Toyota's "Eco Billboards" in Los Angeles and San Francisco use a titanium dioxide coating to purify the surrounding air as they display advertisements, demonstrating their air-cleaning message.
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- The Super Bowl is the annual championship game of the NFL that is held on the first Sunday of February and is a major event for television viewership and advertising. Companies spend heavily on commercials during the game's broadcast due to the large audience.
- This year's Super Bowl commercials included ads from brands like Pringles, Tide, Budweiser, Bud Light, and Michelob Ultra that used various creative approaches.
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BACK TO THE FUTURE
Welcome to the GAETSS August 2016 E-Newsletter. I have given this newsletter a “BACK TO THE FUTURE” title because so many of the pieces included this month have a historical context, especially the archived “Radio with Pictures Show” recordings which, considering that they were produced 14 years ago, would still be regarded today as pushing the boundaries of communication technology in the seamless combination of radio, telephony and web conferencing.
This mail version of the Newsletter is a text only version and I recommend viewing the full version of the newsletter at http://www.davidwortley.com/16-08%20GAETSS%20Newsletter.pdf
Pokemon and Mixed Reality, Ian Livingstone Academies,
Radio with Pictures Show Community Media Archives,
Thaisim 2016 Games and Simulations for Learning,
Revolutionary Learning 2016, Blockchains and BitCoins in Education
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World of Health IT Conference and European Chapter of ISDM,
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This document discusses the impact of digital technology on media and society. It outlines several key consumer trends that have emerged like life caching, generation C, online oxygen, yindies, masters of the youniverse, and virtual friendship. These trends are driven by new technologies that allow people to collect and share experiences online, generate their own content, crave constant online access, seek independence through consumption, control virtual worlds/identities, and cultivate online relationships. The opportunities discussed include virtual reality, engagement, and cross-media experiences.
Curiosity Stop: Innovate or Die
In the fast-paced world of marketing, standing still is the same as going backwards. Innovation is a necessity, not a choice.
On 9th February 2016, in partnership with SpredFast, we held Curiosity Stop: Innovate or Die at our London HQ. We gave the audience practical advice on how to innovate, and guest speakers from BBC Match of the Day, London College of Fashion and Shazam, along with some of We Are Social’s team, spoke about their perspective on innovation.
If you missed the event, fear not. Here are a few of the evening’s highlights.
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1) Dumb Ways to Die (2013 Cannes PR Lion Grand Prix) - A song and music video campaign by McCann for Metro Trains Melbourne that aimed to reduce train accidents among youth. It received over 1 billion views and engagement on social media.
2) The Scarecrow (2014 Cannes PR Lion Grand Prix) - An animated film, game, and song by Edelman for Chipotle about food issues. It generated over 614 million media impressions and sparked discussions about food.
3) Like a Girl (2015 Cannes PR Lion Grand Prix) - A social experiment video by Leo Burnett for Always that aimed to
Mobile Presentation
The document proposes a mobile advertising campaign called "Make a Pause" Treasure Hunt for Twix. QR codes showing idyllic destination images would be displayed around London. Scanning all codes from a destination would enter users to win a trip there. The first 5 people to complete destinations win. Users upload scanned images to a microsite to track completion. Rewards like warm/cold hints keep users engaged. The campaign aims to demonstrate Twix supports pausing and sharing positive experiences with friends could increase brand perception and sales. QR code scanning is fast and accessible on most phones to enable participation.
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SXSW15 Brain food
A round up of transformative technology from SXSW 15. Enjoy the brain food
You can download the presentation by paying with a tweet.
Digital trends
The document provides a summary of recent digital trends seen across brands and consumers. It outlines trends around the #EndSARS movement in Nigeria and brands that supported or stayed silent on the issue. Top hashtags on Twitter around mental health awareness and an Italian reality TV show are mentioned. New social features from Netflix, Facebook, Instagram and LinkedIn are summarized. Trending marketing campaigns from Burger King, Mountain Dew and OPPO mobile are highlighted.
SXSW 2014 - Ogilvy Labs Trend Report
This year's SXSW conference saw discussions around privacy and data use following Edward Snowden's leaks about government surveillance programs. Both Snowden and Julian Assange appeared virtually to discuss these issues. Other popular topics included wearable tech, drones, crowdfunding platforms like Indiegogo challenging Kickstarter, and the growing "maker movement" enabled by accessible tools like Little Bits and free/open source software.
Digital trends (Episode 1)
Welcome to the first episode of Digital Trends.
Find out the latest digital trends that both brands and consumers are currently engaging.
Here is the layout,
* #EndSARS #SARSMUSTEND
* Topical Trends
* Tech Trends
* Social Media Marketing Trends
Cheil Colombia - Move Report September 2016
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2) Early waves found unprecedented growth in platforms and content sharing. Later waves examined how social media meets fundamental human needs and influences brand relationships.
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Ignition five 16.04.12
1) Mercedes promoted its new fuel cell vehicle, the F-Cell, by covering one side of the car with LEDs that played back a live feed from the other side of the car, making the car appear invisible from certain angles to emphasize its zero emissions.
2) A radio station in Ireland created its own version of the "Call Me Maybe" music video to engage younger listeners and inspire user-generated content.
3) To promote the TNT TV channel in Belgium, an interactive button was placed in a public square that caused drama to erupt around the square when pressed.
Ignition five 10.04.12
The document summarizes 5 viral marketing campaigns:
1) A Brazilian agency illegally auto-posted sexy videos to Facebook profiles to promote safe sex awareness, reaching over 1 million people before being blocked.
2) An Israeli anti-drug group used the new Facebook timeline to contrast lives with and without drugs to engage young people.
3) A Nivea cream campaign surprised a woman in Paris with a striptease flash mob performance from hidden cameras.
4) Kotex identified inspirational women on Pinterest and sent them personalized gifts, amplifying the campaign's reach.
5) Google unveiled Project Glass augmented reality glasses that provide turn-by-turn directions and allow video calls via a built-in screen
Ignition five 10.04.12
The document summarizes 5 viral marketing campaigns:
1) A Brazilian agency illegally auto-posted sex education videos to Facebook profiles to raise AIDS awareness, reaching over 1 million people before being blocked.
2) An Israeli anti-drug group used the new Facebook timeline to contrast lives with and without drugs to engage young people.
3) A Nivea cream campaign surprised a woman in Paris with a striptease flash mob performance captured from multiple angles.
4) Kotex identified inspirational women on Pinterest and sent them personalized gifts, amplifying the campaign's reach.
5) Google unveiled Project Glass, augmented reality glasses that provide turn-by-turn directions and allow video calls using just voice and
Ignition five 02.04.12
The document discusses several marketing campaigns and videos:
1) An agency in Brazil created tickets for organ donation queues that simply but effectively promoted organ donation.
2) A video showed an elephant playing with a Samsung smartphone, swiping photos and using apps, in an innovative mobile phone advert.
3) The shortest advert ever, just one second, from Mc Cann Digital about OCD awareness, went viral as people replayed it to read the message.
4) An Intel campaign in Indonesia challenged people to punch a bag to unlock a laptop prize, generating social media engagement.
5) A Greenpeace stunt revealed the "dirty little secret" of toxic chemicals used in fashion by washing posters in cities
Ignition five 26.03.12
An agency in Amsterdam called Muse held a competition for internships using the Draw Something app, where applicants would draw creative interpretations of prompts to score an internship. Cadbury launched a Facebook app for its "Keep Team GB Pumped Parade" to rally support for British Olympic athletes, letting users create avatars to join the virtual parade and enter weekly prize draws. Project Re:Brief by Google and an ad agency reimagined four classic US ads, including a Coca-Cola ad, for the digital age.
Ignition five 12.03.12
Plan UK ran an interactive outdoor ad campaign in London using facial recognition technology to show different ad content to men and women. The ad aimed to highlight the lack of choices available to women and girls in developing countries.
Coca-Cola launched an interactive digital billboard in Sydney that allowed people to text a friend's name to have it displayed. People could also share the moment on social media.
McDonald's France let people get their photo taken and inserted into a digital poster as part of an interactive campaign promoting inclusion and welcoming customers from all backgrounds.
Coca-Cola in Argentina created paper tweets to bring Twitter to life and support the national football team in the Copa America tournament.
The
Ignition five 12.03.12
Plan UK ran an interactive outdoor ad campaign in London using facial recognition technology to show different ad content to men and women. The ad aimed to highlight the lack of choices available to women and girls in developing countries.
Coca-Cola launched an interactive digital billboard in Sydney that allowed passersby to text a friend's name to have it displayed. People could also share the moment on social media.
McDonald's France gave participants the chance to have their photo taken and inserted into a digital poster as part of an interactive campaign promoting inclusion and diversity.
Coca-Cola in Argentina created paper tweets to bring Twitter to life and support the national football team in the Copa America tournament.
Ignition five 05.03.12
Radio Gauge is a new tool that measures the performance and effectiveness of radio advertising campaigns. It provides feedback on the creative execution of advertisements and the value they provide to brands. The tool is expected to be welcomed by advertisers seeking to demonstrate return on investment.
A woman in Dublin proposed to her partner of 22 years during half time at an Ireland football match, taking advantage of the Leap Year tradition of women proposing on February 29th. The proposal was displayed on the stadium screen and her partner accepted.
The Guardian launched a campaign retelling the three little pigs story from a modern perspective, suggesting the wolf may not have been as bad through open journalism and considering all sides of the story across multiple platforms.
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Ignition five 26.07.10
- 1. 5 26 th July 2010
- 2. 1. When Twitter becomes useful…!! The Ben and Jerrys Truck has recently started tweeting about where it‘s going next…. ….so you can track its movements and pick up some icecream if its in your area… Simple but a useful way of using Twitter!
- 3. 1. Twitter tells you where B&J truck is…
- 6. 3. Pepsi Refresh campaign Industry experts are praising Pepsi for their corporate social responsibility (CSR) work surrounding the BP oil spill. As part of the ‘Refresh’ Project , individuals can vote online, starting August 2nd, for ideas to help the Gulf area. Pepsi has committed $1.3 million towards ideas that benefit communities in the affected area (the five-state region of Texas, Florida, Mississippi, Louisiana and Alabama). Applications were accepted between July 12 through the 16th; those with the most votes will be revealed online on September 22nd.
- 7. 3. Pepsi do Great CSR
- 9. 4. Billboards that recognise age and sex
- 10. 5 . Old spice Youtube The Grand Prix winning Old Spice campaign, The Man Your Man Could Smell Like , has moved up a gear with a series of fast track film responses to public comments on Twitter, in blogs and on television. Isaiah Mustafa delivers messages while standing in the shower with his Old Spice Bodywash in response to messages sent via @ OldSpice and Facebook , hosted online at the Old Spice YouTube channel. . W+K are moving these 30 second videos out at a rate of sixty day!
- 11. 5. Old spice youtube channel And the spoofs…