Media campaign analysis
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1. The document discusses the purpose and strategies of media campaigns to promote The Lego Batman Movie, including getting audience interaction, offering incentives, engaging across social media platforms, and monitoring performance. 2. Examples are provided of how the movie was promoted on platforms like YouTube and Facebook, including movie trailers, posters, Lego figures, and a timeline of marketing events. 3. The Lego Batman Movie Facebook page is analyzed as an example of a place where fans shared images and content related to the movie characters and themes.
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Lo3 captin america
This document discusses and compares the marketing of several films:
1) Captain America had very successful marketing due to its connection to the Avengers franchise and large comic book fan base. Extensive marketing included posters, websites, trailers, and TV ads.
2) The marketing for The Thing was also extensive, but it failed to attract audiences due to competition from other popular films and a lack of recognizable stars and brand.
3) 50/50 used star Seth Rogen to attract both comedy and drama audiences by blending humor with the serious topic of cancer. This diverse marketing approach helped make it a successful film.
Evaluation question 5
The document discusses how the filmmakers attracted their target audience of 15-25 year olds, particularly 15-18 year olds, to their horror film opening. They used a teenage female actor to appeal to both males and females. Research showed horror appeals to both genders. The opening both followed and challenged horror conventions to attract audiences familiar with the genre but also offer some originality. Social media, particularly Facebook, was used to promote the film and engage audiences by sharing production updates and images. An engaging opening sequence with unanswered questions was important to attracting audiences to watch the full film.
Producer and audience
The document analyzes the marketing campaign for Iron Man 3. It discusses how the film targeted both children and teenagers through merchandise like toys, collectibles, and apparel. The marketing utilized various methods like trailers on websites and YouTube, posters in public places, magazines, and word-of-mouth. Having Kevin Feige produce all three Iron Man films helped maintain a consistent target audience of Marvel fans and children across the films. The widespread marketing campaign and appealing to core fans contributed to the film's box office success of over $1 billion.
Evaluation question 3
The document discusses methods for filmmakers to receive audience feedback, including test screenings, websites like Rotten Tomatoes, and questionnaires. It then summarizes the feedback received from showing a trailer to friends and classmates. Feedback was mostly positive, though some noted the lack of dialogue and similarities to Kill Bill. Interim feedback from teachers helped improve the trailer by adding more sound effects. Social media feedback was also positive and a good way to reach wider audiences. The importance of feedback throughout the process is discussed.
Q 3
1) The document evaluates different options for distributing a film, including large conglomerate companies, independent distributors, and alternative methods like online streaming services.
2) While conglomerates offer name recognition and wide distribution, they are hard to work with and may take creative control. Independent distributors allow more profit and control but smaller reach.
3) The best option is distributing through an online streaming service like Netflix for a fast growing global audience, followed by the independent British distributor Warp Films. This balances wide release with maintaining the film's identity.
Lo3
The document discusses how film producers target audiences to maximize profits. It provides examples of how Captain America appealed to both comic book fans and women by casting Chris Evans. The producer would have studied Captain America's history and done research to identify the target audience. Trailers, billboards, YouTube, Facebook, and TV ads were used to promote the film. The target audience was mostly comic book fans, but casting Evans also aimed to attract women by appealing to couples.
What have you learned from your audience feedback?
The document discusses audience research conducted for a student film project. It describes establishing the target age rating and genre for the film, which was inspired by Girl Interrupted. Students created questionnaires to gather feedback on the plot from their target 15-30 age range audience on social media. Responses confirmed the genre and suggested improvements. A rough cut was shared, with feedback incorporated like adding sound effects. The final cut addressed all audience feedback to improve understanding and entertainment.
Media campains evaluation
The document summarizes the marketing campaign created by James Potts for his film. He created a theatrical poster showing the main character which received positive feedback despite lacking detail in billing blocks. A DVD cover was also made using the same dominant image and font style for cohesion. Finally, a Facebook page was set up which received feedback that it built anticipation well through quotes and the poster reveal, though it gained fewer followers than expected. Overall the campaign elements tied together visually but could be improved with more photos or clips on Facebook.
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Lo3 captin america
This document discusses and compares the marketing of several films:
1) Captain America had very successful marketing due to its connection to the Avengers franchise and large comic book fan base. Extensive marketing included posters, websites, trailers, and TV ads.
2) The marketing for The Thing was also extensive, but it failed to attract audiences due to competition from other popular films and a lack of recognizable stars and brand.
3) 50/50 used star Seth Rogen to attract both comedy and drama audiences by blending humor with the serious topic of cancer. This diverse marketing approach helped make it a successful film.
Evaluation question 5
The document discusses how the filmmakers attracted their target audience of 15-25 year olds, particularly 15-18 year olds, to their horror film opening. They used a teenage female actor to appeal to both males and females. Research showed horror appeals to both genders. The opening both followed and challenged horror conventions to attract audiences familiar with the genre but also offer some originality. Social media, particularly Facebook, was used to promote the film and engage audiences by sharing production updates and images. An engaging opening sequence with unanswered questions was important to attracting audiences to watch the full film.
Producer and audience
The document analyzes the marketing campaign for Iron Man 3. It discusses how the film targeted both children and teenagers through merchandise like toys, collectibles, and apparel. The marketing utilized various methods like trailers on websites and YouTube, posters in public places, magazines, and word-of-mouth. Having Kevin Feige produce all three Iron Man films helped maintain a consistent target audience of Marvel fans and children across the films. The widespread marketing campaign and appealing to core fans contributed to the film's box office success of over $1 billion.
Evaluation question 3
The document discusses methods for filmmakers to receive audience feedback, including test screenings, websites like Rotten Tomatoes, and questionnaires. It then summarizes the feedback received from showing a trailer to friends and classmates. Feedback was mostly positive, though some noted the lack of dialogue and similarities to Kill Bill. Interim feedback from teachers helped improve the trailer by adding more sound effects. Social media feedback was also positive and a good way to reach wider audiences. The importance of feedback throughout the process is discussed.
Q 3
1) The document evaluates different options for distributing a film, including large conglomerate companies, independent distributors, and alternative methods like online streaming services.
2) While conglomerates offer name recognition and wide distribution, they are hard to work with and may take creative control. Independent distributors allow more profit and control but smaller reach.
3) The best option is distributing through an online streaming service like Netflix for a fast growing global audience, followed by the independent British distributor Warp Films. This balances wide release with maintaining the film's identity.
Lo3
The document discusses how film producers target audiences to maximize profits. It provides examples of how Captain America appealed to both comic book fans and women by casting Chris Evans. The producer would have studied Captain America's history and done research to identify the target audience. Trailers, billboards, YouTube, Facebook, and TV ads were used to promote the film. The target audience was mostly comic book fans, but casting Evans also aimed to attract women by appealing to couples.
What have you learned from your audience feedback?
The document discusses audience research conducted for a student film project. It describes establishing the target age rating and genre for the film, which was inspired by Girl Interrupted. Students created questionnaires to gather feedback on the plot from their target 15-30 age range audience on social media. Responses confirmed the genre and suggested improvements. A rough cut was shared, with feedback incorporated like adding sound effects. The final cut addressed all audience feedback to improve understanding and entertainment.
Media campains evaluation
The document summarizes the marketing campaign created by James Potts for his film. He created a theatrical poster showing the main character which received positive feedback despite lacking detail in billing blocks. A DVD cover was also made using the same dominant image and font style for cohesion. Finally, a Facebook page was set up which received feedback that it built anticipation well through quotes and the poster reveal, though it gained fewer followers than expected. Overall the campaign elements tied together visually but could be improved with more photos or clips on Facebook.
Year 2 FMP Research (Incomplete)
The document provides an analysis of Stanley Kubrick's 1968 film "2001: A Space Odyssey" and how it explores themes relevant to the author's project on artificial intelligence. Specifically, the film features the intelligent computer HAL malfunctioning after being instructed to lie, violating its core function of processing information accurately. By examining this classic film, the author aims to understand how to portray AI "going wrong" without resorting to simple malfunctions, taking inspiration from the complex internal conflict HAL experiences between its programming and orders. The existing product research will help the author represent these themes subtly in their own work.
Task 4 target audiance.
The document discusses how movie companies target their audiences and analyze viewers through surveys and data collection. It details the results of a survey conducted by the author to learn more about target audiences for movie trailers. The survey found that most respondents are ages 15-20, enjoy trailers for the music and hype, and think trailers sometimes show too much of the movie. The document advocates for movie companies collecting audience feedback to better understand viewer preferences.
Maddies 3
The film industry spends significant time and money conducting test screenings and market research to understand what audiences want. This helps ensure their films will appeal to target demographics and be financially successful. Research identifies that the target audience for horror films is 15-25 year olds. Distributors use findings from Pearl and Dean research and similar films to determine their audience. Feedback from test screenings is crucial at different stages of production to improve story clarity and make necessary changes. Conducting questionnaires also provides useful feedback about audience preferences to incorporate into films.
Maddies 3
The film industry spends significant time and money conducting test screenings and market research to understand what audiences want. This helps ensure their films will appeal to target demographics and be financially successful. Research identifies that the target audience for horror films is 15-25 year olds. Distributors use findings from Pearl and Dean and similar films to determine their audience is 15-25 and 26-34 year olds. Questionnaires are also used to directly ask audiences what they like in horror films so these elements can be incorporated. Feedback is crucial at different stages of development to improve story clarity and make other changes to better connect with target viewers.
G324 Media Studies Film Poster Research
This document discusses the conventions of film posters. It explains that film posters typically include key information like the film title, actors, release date and images that represent the genre. Posters aim to attract attention, create hype and indicate if the film seems appealing. Common conventions are eye-catching photos, credits and designs tailored to the target audience. Barthes' semiotic codes also apply as posters use symbolic imagery and enigmatic phrases to intrigue viewers and start discussion. Overall, posters draw on standard formats but adapt details to engage specific audiences.
3. What have you learned from your audience feedback?
The survey received 24 responses about a film trailer and poster. Key findings include:
- 75% of respondents were male and most were under 24 years old.
- Respondents most liked the music and camerawork in the trailer. Suggested improvements included longer shots and improved transitions.
- 45% said the poster would intrigue them to watch the film, while 46% said it may depending on other factors like a trailer.
- 91% thought the trailer and poster worked well together.
- 82% said trailers most excite them to watch a film, rather than magazines or posters.
What kind of media institution might distribute your media product and why?
1. The document discusses various options for distributing a media product, including major studios like the "Big 6", independent film companies, subsidiary companies owned by major studios, and alternative online distribution methods like Netflix.
2. The author considers distributing their psychological thriller film through Relativity Media, an independent studio, Working Title Films, a subsidiary of Universal Studios, or directly to online streaming services.
3. They decide Working Title Films would be the best choice to reach a worldwide audience while maintaining independence, and the film's genre would fit well with the company. Alternatively, online streaming could be more affordable and appeal to their target demographic.
What have you learned from your audience feedback? - Script
Paige Parker is the writer and director of the new short film "Saturday" about dysfunctional families and alcoholism. Although alcoholism features prominently, the main focus is on children in dysfunctional families, a theme Parker finds compelling. Most audience research participants mentioned enjoying another short film with this theme. Parker found that those aged 18-29 were most interested in social realism films. By developing a strong father-son relationship and making the mother the alcoholic, the film breaks stereotypes common to the genre. Parker conducted research on film review sites to better understand the target audience for social realism films. While there is little mainstream demand for shorts, Parker found an audience for film festivals and plans to submit the film to some student festivals
Unit 6: Learning Aim B & C (Resub)
The document provides details about planning and marketing a film called "The Replacement". It discusses the target audience, rating, and planned release date of Halloween. Marketing strategies that will be used include posters, a trailer, and an Instagram page. Teaser posters will be released first to build interest, followed by the Instagram launch. Finally, the full trailer will be released. The campaign will start a year before the November 2020 release date. Feedback on initial posters was positive but suggested improving the background blending. The completed marketing timeline and examples of teaser posters and the Instagram page are also included.
2. fmp research *Final*
Here are the key points I gathered from the interview:
- The person is interested in comiccon because they have a long-standing love of comics.
- They have attended comiccon before and enjoyed the atmosphere, costumes, and being surrounded by other fans.
- They would definitely watch a vlog about someone else's experience at comiccon to get a sense of what it's like and see costumes/events they may have missed.
- When making the vlog, it would be good to focus on costumes, events, exclusive items for sale, and capturing the overall atmosphere/vibe to give viewers a feel for what comiccon is like.
- Using a mix of talking head segments and b-
2. fmp research
Here are a few key points from your research evaluation:
- You conducted product research, questionnaires, and interviews to gain different perspectives. This allowed you to collect both qualitative and quantitative data.
- Questionnaires provided large-scale quantitative data through an online survey. This was an efficient way to get responses, but the survey was public so responses couldn't be verified.
- Interviews allowed for in-depth qualitative data through one-on-one conversations. People were generally willing to participate to help you with your project.
- Some questionnaire responses had to be disregarded due to fake or non-serious answers. But most provided usable data that informed your audience analysis.
- Distributing the survey under your
Question 3 rachaelmcinerney
Through questionnaires and focus groups with their target audience of females aged 16-35, the group learned that their audience enjoys supernatural and possession horror films. They found that elements like scary fonts, the use of a blue ribbon theme, and creepy edited images were effective in engaging their audience. Most of the feedback on their promotional materials was positive, praising the scary and unsettling feel, though some suggested toning down the image editing slightly. Overall, the audience seemed persuaded to watch the film based on the promotional packages.
Survey Analysis
- The author surveyed 15 respondents aged 16-18 to inform the production of their coursework promoting an action thriller film.
- The survey found that the target audience is primarily young females who enjoy activities like going to the cinema and gym with friends.
- Key results that will influence the coursework include making the protagonist a 19-year-old male, setting part of the film at a party, using consistent branding across marketing materials, and focusing on the protagonist in the poster and magazine cover.
Unit 6: Learning Aim D Resub
The strategies applied to meet the campaign aims were creating posters, a social media page, and a trailer. The products were made in order to raise awareness of bullying. Feedback on the products was gathered through surveys. While the strategy was effective to an extent with some views and followers gained, improvements could be made such as increasing promotion of the social media page and gathering more feedback.
Unit 6: Learning Aim D
The strategies applied to meet the campaign aims were creating posters, a social media page, and a trailer. Surveys were used to determine the best platforms and gather feedback. The trailer received few views and the Instagram page few followers. For future campaigns, more regular social media posts and surveys would help improve engagement and gather more feedback.
Evaluation Question Three
The document discusses how the filmmaker learned from audience feedback in creating their film trailer, website, and poster. They obtained feedback from a wide range of people, including classmates, colleagues, and family members of various ages. This feedback helped them identify their target audience, understand audience expectations, and refine their work based on constructive criticism. The filmmaker incorporated feedback into changes like making the title consistent across products and choosing colors that linked the different advertisements. Overall, the filmmaker believes the audience feedback was extremely valuable and helped make their products successful.
Unit 6
The marketing campaign for Spiderman: Homecoming was highly successful. Three trailers and numerous posters were released leading up to the film. The campaign made use of social media like Twitter and Instagram, gaining over 500,000 and 1 million followers respectively. On release, the film grossed $880 million against a $175 million budget. Positive reviews and fan engagement showed the campaign effectively promoted the film and attracted large audiences.
Learning aim a
The marketing campaign for Spiderman: Homecoming was highly successful. It utilized traditional methods like posters and trailers with consistent colors and fonts. It also engaged in viral marketing through social media posts and a premiere event. This multi-pronged approach helped the film become very profitable, earn positive reviews, and gain many social media followers in the lead-up to its release.
Post 6 & 7 primary research task.docx
This document provides information about creating a TikTok account to review Disney films. It discusses the target audience for such a product, which would be younger females aged 18-34 who use TikTok. The document outlines creating 5-minute TikTok videos reviewing Disney films. Primary research was conducted through focus groups and questionnaires that supported this idea. Examples are given of popular film review TikTok accounts to help guide the product creation.
Producer and audience
The producer of Iron Man 3 targeted both Marvel fans and young audiences. To reach these groups, the film was widely marketed through trailers on websites like YouTube and the official Marvel site. Print advertisements for the film were also placed in magazines, newspapers, and as posters. Word of mouth from positive reviews and recommendations helped increase interest in seeing the third installment of the popular superhero franchise. The high box office revenues showed that the broad targeting of Marvel enthusiasts and families with children was successful.
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The document provides instructions on how to request and receive writing assistance through the HelpWriting.net website. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete a 10-minute order form providing instructions, sources, and deadline. 3) Review bids from writers and choose one based on qualifications. 4) Receive the paper and authorize payment if satisfied. 5) Request revisions to ensure satisfaction, with a refund offered for plagiarized work. The document promises original, high-quality content written by qualified writers.
learning aim b + c
The document provides information about marketing campaigns for a fictional psychological thriller film called "Sleepless". It discusses target audiences, genre, rating, release date and ideas for pre-release marketing including a social media page, poster, and teaser trailer. The marketing ideas are to first create a social media page on Instagram, then release a poster showing the film's setting and credits, and finally debut a 10-second teaser trailer featuring a flashback scene of the main character running in a field at night. Primary research in the form of a student survey is also summarized, exploring how audiences learn about and are interested in films.
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Year 2 FMP Research (Incomplete)
The document provides an analysis of Stanley Kubrick's 1968 film "2001: A Space Odyssey" and how it explores themes relevant to the author's project on artificial intelligence. Specifically, the film features the intelligent computer HAL malfunctioning after being instructed to lie, violating its core function of processing information accurately. By examining this classic film, the author aims to understand how to portray AI "going wrong" without resorting to simple malfunctions, taking inspiration from the complex internal conflict HAL experiences between its programming and orders. The existing product research will help the author represent these themes subtly in their own work.
Task 4 target audiance.
The document discusses how movie companies target their audiences and analyze viewers through surveys and data collection. It details the results of a survey conducted by the author to learn more about target audiences for movie trailers. The survey found that most respondents are ages 15-20, enjoy trailers for the music and hype, and think trailers sometimes show too much of the movie. The document advocates for movie companies collecting audience feedback to better understand viewer preferences.
Maddies 3
The film industry spends significant time and money conducting test screenings and market research to understand what audiences want. This helps ensure their films will appeal to target demographics and be financially successful. Research identifies that the target audience for horror films is 15-25 year olds. Distributors use findings from Pearl and Dean research and similar films to determine their audience. Feedback from test screenings is crucial at different stages of production to improve story clarity and make necessary changes. Conducting questionnaires also provides useful feedback about audience preferences to incorporate into films.
Maddies 3
The film industry spends significant time and money conducting test screenings and market research to understand what audiences want. This helps ensure their films will appeal to target demographics and be financially successful. Research identifies that the target audience for horror films is 15-25 year olds. Distributors use findings from Pearl and Dean and similar films to determine their audience is 15-25 and 26-34 year olds. Questionnaires are also used to directly ask audiences what they like in horror films so these elements can be incorporated. Feedback is crucial at different stages of development to improve story clarity and make other changes to better connect with target viewers.
G324 Media Studies Film Poster Research
This document discusses the conventions of film posters. It explains that film posters typically include key information like the film title, actors, release date and images that represent the genre. Posters aim to attract attention, create hype and indicate if the film seems appealing. Common conventions are eye-catching photos, credits and designs tailored to the target audience. Barthes' semiotic codes also apply as posters use symbolic imagery and enigmatic phrases to intrigue viewers and start discussion. Overall, posters draw on standard formats but adapt details to engage specific audiences.
3. What have you learned from your audience feedback?
The survey received 24 responses about a film trailer and poster. Key findings include:
- 75% of respondents were male and most were under 24 years old.
- Respondents most liked the music and camerawork in the trailer. Suggested improvements included longer shots and improved transitions.
- 45% said the poster would intrigue them to watch the film, while 46% said it may depending on other factors like a trailer.
- 91% thought the trailer and poster worked well together.
- 82% said trailers most excite them to watch a film, rather than magazines or posters.
What kind of media institution might distribute your media product and why?
1. The document discusses various options for distributing a media product, including major studios like the "Big 6", independent film companies, subsidiary companies owned by major studios, and alternative online distribution methods like Netflix.
2. The author considers distributing their psychological thriller film through Relativity Media, an independent studio, Working Title Films, a subsidiary of Universal Studios, or directly to online streaming services.
3. They decide Working Title Films would be the best choice to reach a worldwide audience while maintaining independence, and the film's genre would fit well with the company. Alternatively, online streaming could be more affordable and appeal to their target demographic.
What have you learned from your audience feedback? - Script
Paige Parker is the writer and director of the new short film "Saturday" about dysfunctional families and alcoholism. Although alcoholism features prominently, the main focus is on children in dysfunctional families, a theme Parker finds compelling. Most audience research participants mentioned enjoying another short film with this theme. Parker found that those aged 18-29 were most interested in social realism films. By developing a strong father-son relationship and making the mother the alcoholic, the film breaks stereotypes common to the genre. Parker conducted research on film review sites to better understand the target audience for social realism films. While there is little mainstream demand for shorts, Parker found an audience for film festivals and plans to submit the film to some student festivals
Unit 6: Learning Aim B & C (Resub)
The document provides details about planning and marketing a film called "The Replacement". It discusses the target audience, rating, and planned release date of Halloween. Marketing strategies that will be used include posters, a trailer, and an Instagram page. Teaser posters will be released first to build interest, followed by the Instagram launch. Finally, the full trailer will be released. The campaign will start a year before the November 2020 release date. Feedback on initial posters was positive but suggested improving the background blending. The completed marketing timeline and examples of teaser posters and the Instagram page are also included.
2. fmp research *Final*
Here are the key points I gathered from the interview:
- The person is interested in comiccon because they have a long-standing love of comics.
- They have attended comiccon before and enjoyed the atmosphere, costumes, and being surrounded by other fans.
- They would definitely watch a vlog about someone else's experience at comiccon to get a sense of what it's like and see costumes/events they may have missed.
- When making the vlog, it would be good to focus on costumes, events, exclusive items for sale, and capturing the overall atmosphere/vibe to give viewers a feel for what comiccon is like.
- Using a mix of talking head segments and b-
2. fmp research
Here are a few key points from your research evaluation:
- You conducted product research, questionnaires, and interviews to gain different perspectives. This allowed you to collect both qualitative and quantitative data.
- Questionnaires provided large-scale quantitative data through an online survey. This was an efficient way to get responses, but the survey was public so responses couldn't be verified.
- Interviews allowed for in-depth qualitative data through one-on-one conversations. People were generally willing to participate to help you with your project.
- Some questionnaire responses had to be disregarded due to fake or non-serious answers. But most provided usable data that informed your audience analysis.
- Distributing the survey under your
Question 3 rachaelmcinerney
Through questionnaires and focus groups with their target audience of females aged 16-35, the group learned that their audience enjoys supernatural and possession horror films. They found that elements like scary fonts, the use of a blue ribbon theme, and creepy edited images were effective in engaging their audience. Most of the feedback on their promotional materials was positive, praising the scary and unsettling feel, though some suggested toning down the image editing slightly. Overall, the audience seemed persuaded to watch the film based on the promotional packages.
Survey Analysis
- The author surveyed 15 respondents aged 16-18 to inform the production of their coursework promoting an action thriller film.
- The survey found that the target audience is primarily young females who enjoy activities like going to the cinema and gym with friends.
- Key results that will influence the coursework include making the protagonist a 19-year-old male, setting part of the film at a party, using consistent branding across marketing materials, and focusing on the protagonist in the poster and magazine cover.
Unit 6: Learning Aim D Resub
The strategies applied to meet the campaign aims were creating posters, a social media page, and a trailer. The products were made in order to raise awareness of bullying. Feedback on the products was gathered through surveys. While the strategy was effective to an extent with some views and followers gained, improvements could be made such as increasing promotion of the social media page and gathering more feedback.
Unit 6: Learning Aim D
The strategies applied to meet the campaign aims were creating posters, a social media page, and a trailer. Surveys were used to determine the best platforms and gather feedback. The trailer received few views and the Instagram page few followers. For future campaigns, more regular social media posts and surveys would help improve engagement and gather more feedback.
Evaluation Question Three
The document discusses how the filmmaker learned from audience feedback in creating their film trailer, website, and poster. They obtained feedback from a wide range of people, including classmates, colleagues, and family members of various ages. This feedback helped them identify their target audience, understand audience expectations, and refine their work based on constructive criticism. The filmmaker incorporated feedback into changes like making the title consistent across products and choosing colors that linked the different advertisements. Overall, the filmmaker believes the audience feedback was extremely valuable and helped make their products successful.
Unit 6
The marketing campaign for Spiderman: Homecoming was highly successful. Three trailers and numerous posters were released leading up to the film. The campaign made use of social media like Twitter and Instagram, gaining over 500,000 and 1 million followers respectively. On release, the film grossed $880 million against a $175 million budget. Positive reviews and fan engagement showed the campaign effectively promoted the film and attracted large audiences.
Learning aim a
The marketing campaign for Spiderman: Homecoming was highly successful. It utilized traditional methods like posters and trailers with consistent colors and fonts. It also engaged in viral marketing through social media posts and a premiere event. This multi-pronged approach helped the film become very profitable, earn positive reviews, and gain many social media followers in the lead-up to its release.
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3. What have you learned from your audience feedback?
3. What have you learned from your audience feedback?
What kind of media institution might distribute your media product and why?
What kind of media institution might distribute your media product and why?
What have you learned from your audience feedback? - Script
What have you learned from your audience feedback? - Script
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The producer of Iron Man 3 targeted both Marvel fans and young audiences. To reach these groups, the film was widely marketed through trailers on websites like YouTube and the official Marvel site. Print advertisements for the film were also placed in magazines, newspapers, and as posters. Word of mouth from positive reviews and recommendations helped increase interest in seeing the third installment of the popular superhero franchise. The high box office revenues showed that the broad targeting of Marvel enthusiasts and families with children was successful.
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This document provides an overview of why visual content marketing through Instagram has become popular for brands. It notes that Instagram allows brands to give customers a more personal view behind the scenes rather than just marketing messages. The document then provides extensive statistics on visual content sharing and Instagram's growth in users and time spent on the app. It argues that brands should focus on visual storytelling through platforms like Instagram in addition to traditional written content strategies.
Marketing alien blast
The document outlines a marketing plan for a new mobile game called Alien Blast. It describes the game, which is rated for ages 4+ and can be played on smartphones and tablets. The plan includes indirect advertising on Instagram, direct banner ads on UFO-related websites, and a photo competition on Twitter to promote the free game. Feedback is provided on refining the target audience, creating a dedicated Instagram account for the game, improving banner ad design, and making the competition more challenging. The marketing objectives are to build awareness, a loyal fan community, and positive reputation for the new game.
alex media studies powepoint
The document summarizes the opening sequence of a thriller film called "The Decoy". It discusses several aspects of creating the sequence, including challenging conventions, avoiding cliches, building tension without revealing plot details, and following conventions of the spy/thriller genre. Technology use and lessons learned are also summarized. The production team wanted the sequence to suggest modern issues and get questions from audiences that would be answered later in the film.
What do you think the major elements of media
The marketing campaign for The Dictator used risky but effective tactics. Sacha Baron Cohen's outrageous behavior on talk shows and at awards ceremonies created controversy and buzz, which spread through word of mouth. The film's website and trailers also presented the film's comedic tone while leveraging social media platforms to engage potential audiences. Unique marketing stunts that generate discussion, along with positive reviews from others, are key factors that influence people to see a particular film.
(GrahamDBrown) 5 ideas you should steal from Lego's marketing
Lego has successfully turned its fortunes around by focusing on its fans and understanding the context around its products rather than just the products themselves. The article outlines 5 ideas that Lego utilizes in their marketing strategy: 1) Focusing on the social and emotional context of what their products do for people rather than just the products, 2) Having buy-in from top leadership to view fans as core to their strategy, 3) Maintaining close contact with fans by "managing at eye-level", 4) Allowing fans to shape the brand narrative rather than trying to control it, and 5) Understanding their higher purpose in bringing people together through storytelling with their products.
Youtube retail marketing
This document discusses strategies for using YouTube and online video marketing for retailers. It provides tips from an interview with an Andy Stack, a product manager at YouTube. Some key points include:
- YouTube represents a major part of online video consumption with billions of daily views worldwide.
- Retailers should focus on creating engaging content for customers rather than just advertisements.
- Successful video marketing utilizes social media to promote videos and engage customers in online conversations.
- Case studies show how brands like Lady Gaga and Orabrush used video marketing effectively on YouTube and social media to grow their businesses.
Question 2
The document discusses how a film distributor determines the marketing strategy, release dates, and platforms for releasing a film. It notes that popular films are typically released in cinemas first, while lower budget films may go straight to DVD. Promoting films through social media, posters, trailers, and magazines is seen as vital for attracting customers.
The document then analyzes the marketing of the film Fantastic Beasts and Where to Find Them. It details how the film was promoted as a prequel to the Harry Potter franchise to attract existing fans. Teaser posters, trailers, and character posters were released to build anticipation. Warner Bros. invested heavily in social media promotion. The overarching theme was
Cohesive Marketing
The document discusses branding, 360 degree branding, synergy, and convergence in relation to films. It provides examples of how films use various marketing techniques across different media platforms to build recognition and target audiences. Specifically, it discusses how films employ branding conventions like logos and slogans in advertising. It also gives examples of how films use 360 degree branding by targeting audiences across print, social media, technology, and broadcast. The document further explains how production companies form synergistic partnerships and how films demonstrate convergence by combining different media like apps and websites to promote the film to wider audiences.
Iron man 3 presentation
This document discusses the marketing campaign for Iron Man 3. It analyzes the target audience, which was Marvel fans and mainstream audiences aged 13-30s. The film had a large budget of $200 million. Walt Disney Studios distributed the film, allowing it to reach a broad audience from children to adults. The marketing campaign utilized various traditional and digital advertisements, including billboards, websites, and trailers. The ads were designed to generate interest without revealing too much of the plot. Analyzing target demographics was important to effectively promote the sequel to Iron Man fans.
What kind of media institution might distribute your product q3
The document discusses potential film distribution options for a low-budget independent British film. It suggests that Vertigo and Film4 would be the best options as they are known for distributing smaller films for growth rather than large profits. These companies are also smaller than major studios so they are more willing to take chances on lesser known films and directors. The document also discusses promotional strategies that could help generate interest in the film, such as using social media, trailers on YouTube, and creating a website about the film.
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Instabrand: The Rise of Visual Storytelling In A Content Marketing World
Instabrand: The Rise of Visual Storytelling In A Content Marketing World
(GrahamDBrown) 5 ideas you should steal from Lego's marketing
(GrahamDBrown) 5 ideas you should steal from Lego's marketing
What kind of media institution might distribute your product q3
What kind of media institution might distribute your product q3
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Neils assignment pre production
A teenage girl named Amelie begins noticing a mysterious green figure that follows her, especially when she goes running. No one else can see the figure except for Amelie. She tries talking to it but it always runs away or hides. In the climax, Amelie writes a letter asking the figure to reveal itself. When she returns to the park with her friend James, the green figure is holding the letter. It then unveils its face, revealing its identity to both Amelie and James.
Neils assignment pre production
The document outlines Neil's ideas for an independent film project on the topic of stalking. The proposed film would tell the story of two students, Jane and Olivia, who develop mental health issues and receive support from their teacher, Miss Ann Sheila. However, it is eventually revealed that Olivia has been stalking Miss Sheila and manipulating Jane. The film would be shot across three locations - a house, park, and beach - to show how stalking can happen anywhere. Neil provides details on the characters, plot structure, target audience, equipment needs, and planning aspects like schedules, budgets, and permissions to bring his film idea to life.
Codes and conventions of digital images
The document provides information on the codes and conventions used in digital and print magazines. For digital magazines, it discusses elements like the masthead, tagline, date, cover lines, and anchor text. Pros of digital magazines include lower costs, ability to add videos, and easier sharing. Cons are reliance on technology and inability to read copies offline. For print magazines, it analyzes elements such as barcodes, fonts, images, and skylines. Pros are reliability, ability to take copies anywhere, and supporting more jobs. Cons include higher costs and slower results from print advertising. It also summarizes a double-page spread from a print magazine, noting techniques like subheadings describing days, contact information, and images showing activities.
Sound and editing lucy by iesha
The document provides details about the sound editing and filming techniques used in the movie Lucy. It describes the opening scene and gene sequences that are computer generated. Various shot types are discussed like close-ups of the monkey, over the shoulder shots, and tracking shots that follow Lucy. Dramatic sound effects and a soundtrack composed of 27 tracks are also mentioned. Production details note the movie was made in the 21st century and released in 2014.
Lighting activity
Low key lighting is used early in the film to create suspense when Wonka adds a golden ticket and when the characters enter a tunnel, hiding what is on the other side. High key lighting is used when the children first enter the factory and in the television room, revealing the excitement of the bright colors and scenes. The lighting in the film reveals the mystery and excitement of winning a ticket and entering the factory, while also hiding what lies beyond certain points like in the tunnel.
The godfather analysis
The scene begins with dramatic music and a sinister figure appearing in the darkness. An over-the-shoulder shot is used to move the camera away from the character, creating mystery. Different props are used inside a dull-colored office setting. The characters are very serious and dressed in suits, showing their business side. As the scene progresses, the room gets brighter and the music gets louder, contrasting the initial darkness and secrecy with a brighter tone showing the character's family side.
Lighting activity
Low key lighting is used early in the film to create suspense during chocolate making and when finding the golden ticket. It also generates mystery when the characters enter a tunnel. In contrast, high key lighting is used to depict excitement, like when the children first enter the factory, as well as in the television room scene, highlighting the bright colors. The lighting in the film reveals the mystery and excitement of the factory but also hides the darkness and surreal elements of the story.
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3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
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6快递给客户（国内顺丰国外DHLUPS等快读邮寄）。
教育部文凭学历认证认证的用途：
如果您计划在国内发展那么办理国内教育部认证是必不可少的。事业性用人单位如银行国企公务员在您应聘时都会需要您提供这个认证。其他私营 #外企企业无需提供！办理教育部认证所需资料众多且烦琐所有材料您都必须提供原件我们凭借丰富的经验帮您快速整合材料让您少走弯路。
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留学学历(UoA毕业证)奥克兰大学毕业证成绩单官方原版办理
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多年留学服务公司,拥有海外样板无数能完美1:1还原海外各国大学degreeDiplomaTranscripts等毕业材料。海外大学毕业材料都有哪些工艺呢？工艺难度主要由：烫金.钢印.底纹.水印.防伪光标.热敏防伪等等组成。而且我们每天都在更新海外文凭的样板以求所有同学都能享受到完美的品质服务。
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3毕业证成绩单电子版做好以后发送给您确认；
4毕业证成绩单电子版您确认信息无误之后安排制作成品；
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6快递给客户（国内顺丰国外DHLUPS等快读邮寄）
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Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
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◆◆◆◆◆ — — — — — — — — 【留学教育】留学归国服务中心 — — — — — -◆◆◆◆◆
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如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【微信：176555708】
◇面对父母的压力，希望尽快拿到；
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◇回国时间很长，忘记办理；
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◇企事业单位必须要求办理的
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◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
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3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
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Understanding User Behavior with Google Analytics.pdf
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
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Understanding User Behavior with Google Analytics.pdf
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Media campaign analysis
- 1. Media Campaign Analysis The Lego Batman Movie
- 2. Purpose of a media campaign What is the purpose of media campaigns? The purpose of media campaigns is to: 1. Action- gate, which means the media asks people to interact with social media posts. It also invites them to ask questions, take polls, provide reviews, enter contestants and join mailing lists. 2. Provide incentives, which gives them a reason to provide information about themselves. Give them a reason to provide information about themselves. For example, give them offers on things they like in order for them to get your attention and their information. 3. Make prizes relevant, to the business if using a contest. For example, If you were a t-shirt company, it wouldn’t make any sense to offer an Xbox as first prize in your contest (offer a year's worth of t-shirts!). 4. Proactively engage throughout the campaign, you should answer and address any enquiries rapidly, you should also reinforce positive interactions with personal attention. 5. Promote across all social media accounts, even if the account is based on one platform, for example Instagram. This will make your campaign gain a wider audience on each platform. 6. Adapt the look, and the messaging for your entire online presence to reinforce your campaign. You have to include online branding, language on headings, landing and homepages. 7. carefully monitor performance, you can adjust the strategy if it is needed in your campaign.
- 3. Examples of different social media marketing Blogger.com is a perfect example of how people can create different marketing strategies, to spread their campaign on different social media platforms. Here is an example of how blogger looks, plus it shows you that you can reach out to friends and family who can also see your campaign. Plus your information can be shared with anybody online and your target market audience will grow. Blogger can also show you the statistics for your target audience. In this case the Lego batman movie is aimed at children. Here is a review on blogger of The Lego Batman Movie. In this movie review it is rated three and a half stars, which means that it isn't the best movie in the world, but it is still quite good. This review was written online by a person named Camden McDonald. plus she gave her comments on what she thought was good about the movie. She talks about how fantastic the movie is and would highly recommend it to parents with children. This would be a good movie to watch with your family, because it also has some hidden adult humor in it.
- 4. posters Chris Mckay, decided that he wanted to make a batman Lego movie, after the original movie. This brief description of the movie, shows the demographic audience. You can also watch the movie online on different devices or offline if you buy the dvd. The movie itself has had multiple reviews and some people question why they have made an adult-humoured movie. When lego is for younger kids.
- 5. trailers The communication channels and platforms I have chosen to use, are facebook and youtube. The reason I have chosen these platforms is that they reach a bigger audience and I can get more information on reviews and different people's opinions on the movie. I have chosen the two best trailers that had the most views on youtube. The reason why these trailers are important, is because they are a way to attract an audience before the release of the film. This is crucial, because if the audience is interested in the film trailer they will be curious as to when they can go and see the actual movie. A good trailer is its own mini story. An effective trailer usually relies on bits that cram maximum value into minimal on-screen time. People look for a great look of the movie, or a great line of dialogue that doesn’t just advance the story but should also be funny as hell or uniquely scary. That’s where a lot of the story construction comes from. Below are Lego Batman Figures that were mass produced for ages 14+. This message was spread across different media platforms, as a lot of teenagers and parents have bought the product. I also think that the campaigns have helped gain a wider audience, as they showed us that peoples inerests are. This also shows us that pople are more likely to buy the product if it's something they like. Lego isn't a necessity, but people chose to buy them for entertainment purposes.
- 6. Timeline The Batman Lego movie- Aired 4th February 2017. The first Lego Batman Movie trailer was released on March 24, 2016 The second Batman movie trailer was released on March 28, 2016. Over twenty Lego sets inspired by scenes from the film. A Story Pack for the toys- to-life video game Lego Dimensions based on The Lego Batman Movie was released on February 10, 2017, alongside the film. On Jamuary 14, 2017 a llifesized Lego bat mobile was created, from around 350,000 pieces. The posters of the film were released in february 2017. This timeline shows the timing and cohesiveness of The Lego Batman Movie. From research that I gatghered, a lot of people thought that the life sized Lego at moile was cool and that they wanted to see what it would look like on film.
- 7. website The Lego Batman Movie has its own Facebook fan page. The page itself has over 449k likes and 451k followers. People who visit the Facebook page have posted their own images of either their children dressed up as Batman, or memes they have found or created online. There's also fan art on the page too. On a couple of the pictures you can see that the images of each character have been analyzed to show the different features, personalities and colors of each character. This a gif of the Lego Batman from the movie. I have researched information further on The Lego Batman Movie, and have found different media platforms in which you can find different peoples comments and their personal thoughts on the movie. This movie was released in 2017 and has reached a wider audience due to these social media platforms. The target audience can range from kids aged 8 upwards, to teens, to adults and is rated PG, as there is different references in the movie. The cast includes; Will Arnett, Zach Galifianakis, Michael Cera and Rosario Dawson. This is a meme I found on google, which is a meme about relationships and it links to the audience well.