This business proposal outlines plans for a new real-time strategy game called Dawn of Men. The production team aims to create an enjoyable RTS for casual gamers. They will target casual players aged 16-25 and advertise on social media, YouTube, and Google. The game will be published on Steam using a $100 fee. The budget is $527,830 for one year. To break even they need to sell 26,500 copies at $20 each.

1. Business Proposal
Presented By: Steven Stores, Katherine Mann, Jeremy Sullivan and Jonathan Martinez

2. Our Mission Statement:
“We aim to produce solid, well paced Real Time Strategy
games that are enjoyable to play for the casual gamer.”

3. The Product
Dawn Of Men - A real time strategy game for the PC
sample art of characters

4. Production Team
Lead Artist/Animator - Steven Stores
Lead Designer - Jonathan Martinez
Producer/Writer/Cinematographer - Katherine Mann
Lead Programmer - Jeremy Sullivan

5. Target Audience and Advertising
Target Audience - Causal Gamers between 16 and 25 years of age
Advertising options:
Social Media - Twitter/Facebook
Youtube/Game Reviewers
Google Adwords
Word of Mouth

6. Distribution Method
Publish through Steam via Greenlight
Requirements:
$100 one time fee
1 gameplay video
4 screenshots
Box cover art

7. RTS Trends
“The market is changing in other ways, too. Indie games are another reason why I
think it’s as healthy as it ever was. While the reasons for the Indie market
forming in the last decade are as varied as the stars, its existence seems to be, in
some part, a response to the financial burden of game making. Smaller, less
expensive titles are proving, one at a time, that a game can be just as engaging
and enjoyable without all the expensive bells and whistles. The process of game
making is becoming simplified and streamlined, with the formulas reduced to
their base elements. While this might mean a reduction in the number of massive
strategy games we see being produced, like Sins and Starcraft, I think it no way
means that the RTS market is dying.”
-Blair Fraser, Director and Co-owner of Ironclad Games regarding the future of RTS
games

8. Similar Products
1. StarCraft - Sold 11 million copies worldwide. StarCraft (including Brood War expansion) has a
revenue of $437 Million and StarCraft II : Wings of Liberty has a revenue of $242.5 Million
1. Sins of a Solar Empire - Sold over 500,000 units, with 100,000 of those being download sales,
on a development budget of less than $1,000,000. The game sold 200,000 copies in its first month of
release alone.
1. Company of Heroes 2 - Sold 380,000 units in five days on Steam

9. Budget Plan
Pre-Alpha Alpha Alpha Beta Gold
Staff salaries
per two months
November 2015
and
December 2015
January 2015
and
February 2016
March 2016
and
April 2016
May 2016
and
June 2016
July 2016
and
August 2016
September 2016
and
October 2016
Totals
191,180 72,250 72,250
72,250
72,250 47,650
One Year
Total Cost
$527,830

10. Budget Plan
Salary:
Producer - $72,000 a year
Lead Artist - $72,000 a year
Designer - $60,000 a year
Lead Programmer - $84,000 a year
Employee Benefits: $9,625 per month Total: $115,500 a year
Other Expenses:
Office Space: $14,650 a year
Furniture: $7000
4 Computers: $12,600
Software: $18,700
Game Engine: $6000

11. Expenses and Income
Expenses - $527,830 a year
Income - sell 26,500 copies at $20 to break even
making a minimum of $700,000 (35,000 units) to make a profit
Payroll - Employee’s will get paid bi-weekly through direct deposit. Paper checks will
be handed out for those Employees who opt out of direct deposit.
Sustainability
Skirmish mode
Expansions

12. Prototype

13. Questions or Comments?