The marketing plan includes releasing trailers 6 months before the game, with teasers showing different perspectives in the months leading up. Print media will feature the logo and characters. TV ads will air shorter trailers and teasers 2 months before release. Online media will include a countdown, wallpapers, icons and screensavers. Posters and billboards will feature a "sexy Mexican lady" with the logo. Guerrilla marketing one month before includes releasing gorillas in stores to generate confusion and excitement without actual gorillas in the game. Viral marketing through fan sites will begin 6 months before to build anticipation. A magazine cover and TV trailer will launch simultaneously for synergy. The game will enable editing and transferring content between