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Jussi laakkonen
This document discusses strategies for achieving word-of-mouth marketing success for mobile apps and games. It identifies the key factors that make content go viral as being simple, unexpected, concrete, credible, emotional, and having a compelling story or structure. Charts show that 70% of players discover new games through word-of-mouth from friends and family rather than advertisements or reviews. The document advocates designing every aspect of a game and its accompanying media and messaging around these factors to maximize sharing and discovery.
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Jussi laakkonen
- 1. Building for Word ofMouth Jussi Laakkonen, Applifier
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- 12. Word of Mouth= #1 discovery
- 13. Friends/Family Facebook Featured Apps Website for mobile apps From other apps Traditional game site Rankings page Social media Advertisements Mainstream media Blog 0% 5% 10% 15% 20% 25% 30% 35% 40% EEDAR, http://www.gamasutra.com/view/news/178516/Research_How_mobile_players_find_new_games_to_play.php
- 14. WoM, social 70%of players
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- 16. Going viral is possible
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- 20. Simple Get those pigs! Slingshot birds Unexpected to smash pigs Concrete Visuals, physics Credible Looks like lot of fun! Revenge to pigs! Emotional Sounds! Story Get the stolen eggs back!
- 21. Whole game & everybit of media
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- 31. The core inan unexpected way
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- 37. Create a gapin knowledge
- 38. Can you guess howit turns out?
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- 43. “To reach fornew heights and reveal the unknown so that what we do and learn will benefit all humankind.”
- 44. “We choose togo to the moon in this decade”
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- 46. Games as media areperfect
- 49. Don’t muddle it inmessaging
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- 62. Transcendence Self-actualization Aesthetic Learning Esteem Belonging Security Physical
- 64. Transcendence Self-actualization Aesthetic Learning Esteem Belonging Security Physical
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- 66. Structure that binds ittogether
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- 72. S U C Whole C Game E S
- 73. S U C Meaningful C Sharing E S
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- 76. www.everyplay.com jussi@applifier.com @jussil