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STORYTELLING
W H AT S U P E R H E R O E S C A N T E A C H Y O U A B O U T
We’re innately fascinated by
superhero comics, movies etc.
424.1
BOX OFFICE SALES*
MILLION USD
for Batman v Superman*
What are so
darn good
about these
stories?
v
desires
U N D E R T H E M A S K S
shared
Heroes want the same
things as you and I do
They have human emotions,
desires and flaws
that make them
vulnerable / relatable
LOVES U P E R M A N + L O I S L A N E
LOSSB AT M A N L O S T H I S P A R E N T S
x
CAMARADERIEE . G . T H E J U S T I C E L E A G U E
When you relate to
audiences & their desires,
it becomes easier to
find common grounds
to achieve yours.
Be human,
be emotional.
Audiences don’t like robots.
I have a dream that my
four little children will
one day live in a nation
where they will not be
judged by the color of
their skin, but by the
content of their
character.
Martin Luther King, Jr.
“
TAKEAWAY:
When telling stories, isolate the shared desires
of the audience and work it into your story
villain
A S T R O N G
We all have
in our lives..
personal demons
being a superhero
doesn’t mean you
have none..
Batman has
the Joker
Superman has
Dark Seid
Even with all the power, every
hero has his/her kryptonite
Personifying a strong villain
forces audiences to take sides.
Ensure it’s yours.
If, for some reason,
we make some big
mistake and IBM wins, my
personal feeling is that we
are going to enter a
computer Dark Ages for
about twenty years.
Steve Jobs
“
Identify the common villain in stories you tell.
It’s you and the audience versus ‘them.’
TAKEAWAY:
NEVER ENDING
conflict
Comic heroes are
constantly facing enemies
and fighting
to save the world
If they sat around
having coffee everyday,
where would be the fun in that?
There are even instances
where friends are pit
against each other
A
We live in an insatiable world
with endless problems.
They exist, you just
have to find them.
Audiences will listen
if you show them that
they have these problems.
Who knew that we
needed an iPhone ?
TAKEAWAY:
Solutions need a problem, find it or demonstrate it.
a
ASPIRATIONAL FIGURES
LARGER
THAN LIFE
The construct of heroes
make them the ideal state
that many of us aspire towards
The man of tomorrow.
justice, compassion,
stoicism, intellect
The dark knight
Do you embody traits that
people want to have for themselves?
“I am prepared to die.“
Nelson Mandela Speech 1964
TAKEAWAY:
Give audiences a ‘desired state’ to aspire towards
&goals
purpose
As we follow the stories,
we align ourselves with their
sense of purpose and goals.
Batman’s resolve is
to fight crime
without killing, etc.
Superman’s duty to
keep the world safe.
Portraying a ‘‘new bliss’’*
keeps the audiences
engaged and interested.
*Resonate - Nancy Dauarte
If you look at that - that's
the future we could have.
Where the curve slowly rolls
over and goes to zero - no
incremental CO2 - that's the
future we need to have.
ElonMusk
Powerwall Presentation
“
Identify the purpose of your presentation story
and influence your audience to see
your end result in the same light.
TAKEAWAY:
Characters
mentioned
belong to
created by:
THE HIGHSPARK TEAM
http://highspark.co
fb.com/highspark
@high_spark
want to become a storytelling superhero?
Download
the deck
Join our
FREE Email course
1 2

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