This presentation gives an overview about the concept of Category Management in Retail. It covers topic such as Visual Merchandising, Planogram, CM in Grocery Store vs Apparel Store
This presentation gives an overview about the concept of Category Management in Retail. It covers topic such as Visual Merchandising, Planogram, CM in Grocery Store vs Apparel Store
This is a presentation that discusses about a topic in the Marketing field, the Marketing Plan.
Marketing Plan is one the core value of any Marketing Agency.
Distribution channels marketing management pptGanesh Asokan
Distribution channels - their Nature and importance of channels, Channel behavior & organization, Channel design decisions and Channel Management decisions.
Presentation done by the management students of D.G Vaishnav school of management for marketing internals..
This is a presentation that discusses about a topic in the Marketing field, the Marketing Plan.
Marketing Plan is one the core value of any Marketing Agency.
Distribution channels marketing management pptGanesh Asokan
Distribution channels - their Nature and importance of channels, Channel behavior & organization, Channel design decisions and Channel Management decisions.
Presentation done by the management students of D.G Vaishnav school of management for marketing internals..
We take a look at domestic travel trends and behaviour in South Africa.
For more on the survey, visit
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2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
The Art Pastor's Guide to Sabbath | Steve Thomason
Identifying market segment
1. Chapter 8Identifying Market Segments and Selecting Target Markets May 8, 2010 Martin Anthony A. Villa, MD “V10- The Power Engine” Ateneo MBA-H Batch 8 <www.myvaricosevein.com>
4. Levels of Market Segment Segmenting Consumers CONCEPTS Effective Segmentation Criteria Patterns of Market Target Selection Segment to segment plan
5. Levels of Market Segmentation Mass marketing Segment marketing Niche marketing Local marketing Individual marketing
6. MASS MARKETING Mass production, mass distribution, and mass promotion of one product for all buyers. Levels of Market Segmentation
7. MASS MARKETING Mass production, mass distribution, and mass promotion of one product for all buyers. Levels of Market Segmentation
8. SEGMENT MARKETING Market segment: a group of customers who share a similar set of needs & wants. The marketer’s task: identify (NOT create) the segments and decide which one(s) to target. Levels of Market Segmentation
9. LOCAL MARKETING The marketing programs are tailored to the needs and wants of local customer groups. Grass root marketing for trading areas, neighborhood and individual stores Levels of Market Segmentation
10. NICHE MARKETING A more narrowly defined group seeking a distinctive mix of benefits. Determine the attractiveness of a niche Distinctness of need Premium Competitors Specialization Size, profit and growth potential The globalization and internet facilitates have made niche more feasible Levels of Market Segmentation
11. INDIVIDUAL MARKETING The ultimate level of segmentation Customerization One on one Levels of Market Segmentation
12. INDIVIDUAL MARKETING The ultimate level of segmentation Customerization One on one Levels of Market Segmentation
14. Geographic segmentation Demographic segmentation Age and life cycle stage, life stage, generation Gender Income, social class, occupation Segmenting Consumer Markets
17. MARKET TARGETING 5 key criteria for a useful market segment Measurable The size, purchasing power and characteristics of the segments can be measured.
18. MARKET TARGETING 5 key criteria for a useful market segment Measurable Substantial The segment are large and profitable enough to serve. The objective is to have the largest homogenous group.
19. MARKET TARGETING 5 key criteria for a useful market segment Measurable Substantial Accessible The segment must be effectively reached and served.
20. MARKET TARGETING 5 key criteria for a useful market segment Measurable Substantial Accessible Differentiable Segment are conceptually distinguishable and respond differently. If not they should not be segmented.
21. MARKET TARGETING 5 key criteria for a useful market segment Measurable Substantial Accessible Differentiable Actionable Effective program can be formulated to attract and serve the segment.
22. Patterns of Target Market Selection Single Segment Concentration M1 M2 M3 MARKET P1 PRODUCT P2 P3
26. Patterns of Target Market Selection Full Market Coverage M1 M2 M3 MARKET P1 PRODUCT P2 P3
27. Patterns of Target Market Selection Marketing must develop segment to segment invasion plans and choose target market in a socially responsible manner at all times. M1 M2 M3 MARKET P1 PRODUCT P2 P3
28. Patterns of Target Market Selection Middle age Female Elderly Female Young Teen Female MARKET Mammography Pap smear HPV Vaccine PRODUCT
29. Segment to Segment Plan Middle age Female Elderly Female Young Teen Female MARKET Mammography Pap smear HPV Vaccine PRODUCT
30. Segment to Segment Plan Middle age Female Elderly Female Young Teen Female MARKET Mammography Pap smear HPV Vaccine PRODUCT
31. Segment to Segment Plan Middle age Female Elderly Female Young Teen Female MARKET Mammography Pap smear HPV Vaccine PRODUCT
32. Segment to Segment Plan Middle age Female Elderly Female Young Teen Female MARKET Mammography Pap smear HPV Vaccine PRODUCT
33. Segment to Segment Plan Middle age Female Elderly Female Young Teen Female MARKET Mammography Pap smear HPV Vaccine PRODUCT
34. Segment to Segment Plan Middle age Female Elderly Female Young Teen Female MARKET Mammography Pap smear HPV Vaccine PRODUCT
35. Segment to Segment Plan Middle age Female Elderly Female Young Teen Female MARKET Mammography Pap smear HPV Vaccine PRODUCT
36. Segment to Segment Plan Middle age Female Elderly Female Young Teen Female MARKET Mammography Pap smear HPV Vaccine PRODUCT
37. Segment to Segment Plan Middle age Female Elderly Female Young Teen Female MARKET Mammography Pap smear HPV Vaccine PRODUCT
38. Segment to Segment Plan Middle age Female Elderly Female Young Teen Female MARKET Mammography Pap smear HPV Vaccine PRODUCT
39. Segment to Segment Plan Middle age Female Elderly Female Young Teen Female MARKET Mammography Pap smear HPV Vaccine PRODUCT
40. CONCLUSION: … the customers is a very heterogenous crowd. … there is a need to re cluster them into smaller homogenous group …this is a focus target group in marketing strategic planning for particular product.
41. Chapter 8Identifying Market Segments and Selecting Target Markets May 8, 2010 Martin Anthony A. Villa, MD “V10- The Power Engine” Ateneo MBA-H Batch 8 <www.myvaricosevein.com>
43. Steps in Segmentation Process Need based segmentation Similar needs and benefits Segment identification In relation to demographics, lifestyle and behavior Segment attractiveness Segment profitability Segment positioning Segment acid test Market mix strategy
