The document discusses key concepts for developing marketing strategies, including segmenting customer needs, analyzing the external environment, evaluating opportunities, and positioning products in the competitive landscape. It outlines the marketing strategy planning process and considerations for targeting specific market segments. Key dimensions for segmenting consumer and business markets are also presented.
In this presentation we review how to:
Conduct a Market Situation Analysis
Conduct a SWOT analysis
Describe the critical factors to business success in the marketplace
Outline your financial objectives and projection
Create your marketing objectives and strategy
List your steps for implementation
This Chapter covers and gives you the idea of terms related to Market Segmentation, Target marketing & Competitive Market Forces along with the examples to make the idea more clearer. The blank slides contains the commercials, Which might not be visible. Instead the links for commercials will be provided on requests.
In this presentation we review how to:
Conduct a Market Situation Analysis
Conduct a SWOT analysis
Describe the critical factors to business success in the marketplace
Outline your financial objectives and projection
Create your marketing objectives and strategy
List your steps for implementation
This Chapter covers and gives you the idea of terms related to Market Segmentation, Target marketing & Competitive Market Forces along with the examples to make the idea more clearer. The blank slides contains the commercials, Which might not be visible. Instead the links for commercials will be provided on requests.
Info e tips about pitching, some questions that could be used as a track.
How to find the right market, possibly segmenting it with demographics and psychographics, considering country specific constraint (and issues related to export).
SWOT analysis for target market. How to narrow a market.
Business to business versus business to consumer markets.
Addressing Competition and Driving Growth. Presentation Sebagai kelengkapan pengerjaan Tugas Besar satu, mata kuliah Strategic Marketing. Universitas Mercu Buana Program Studi Magister Management. Kampus Warung Buncit
Market Segmentation consist of taking the total
heterogeneous market for a product & dividing it
into several sub-market or segments, each of which
tends to be homogeneous in full significant
aspects.”
Info e tips about pitching, some questions that could be used as a track.
How to find the right market, possibly segmenting it with demographics and psychographics, considering country specific constraint (and issues related to export).
SWOT analysis for target market. How to narrow a market.
Business to business versus business to consumer markets.
Addressing Competition and Driving Growth. Presentation Sebagai kelengkapan pengerjaan Tugas Besar satu, mata kuliah Strategic Marketing. Universitas Mercu Buana Program Studi Magister Management. Kampus Warung Buncit
Market Segmentation consist of taking the total
heterogeneous market for a product & dividing it
into several sub-market or segments, each of which
tends to be homogeneous in full significant
aspects.”
10.2 chapter 12 rizal agung w 55120110187 (absen no. 25)AndreasPrasetia1
Sebagai kelengkapan pengerjaan Tugas Besar satu, mata kuliah Strategic Marketing. Universitas Mercu Buana Program Studi Magister Management. Kampus Warung Buncit
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
Segmentataion In Marketing
1. Target Marketing Opportunity Analysis: Segmentation and Positioning To Accompany Basic Marketing, 14th Edition by William D. Perreault, Jr. and E. Jerome McCarthy Your host: David J. Urban Professor of Marketing Virginia Commonwealth University
2. Customers Needs and other Segmenting Dimensions Company Mission, Objectives, & Resources Competitors Current & Prospective S. W. O. T. Targeting & Segmentation Positioning & Differentiation Narrowing down to focused strategy with quantitative and qualitative screening criteria Marketing Strategy Planning Process External Market Environment Technology Political & Legal Social & Cultural Economic
3. The External Environment Affects Marketing Opportunities Dimensions of the External Environment Economic
4. The External Environment Affects Marketing Opportunities Dimensions of the External Environment Economic Technology
8. The External Environment Affects Marketing Opportunities Dimensions of the External Environment Economic Cultural and social Technology Political and Legal
14. Four Basic Types of Opportunities Market Penetration Present Products New Products Present Customers New Customers Note: hybrid combinations are common
21. Examples of Generic Markets, Relevant Customer Needs, and Specific Product-Markets Generic markets… and potential needs Relevant product- types for some broad product- markets Some specific brands within narrower submarkets Cameras, computer scanners or printers, duplicating machines, magnetic resonance imaging Firms worldwide that want to capture images… Accuracy, convenience, flexibility, self-expression, speed, artistic capabilities Cameras: Nikon 35mm, Sony, Mavica, Polaroid Instant, RCA video, Kodak 70mm movie cameras
26. Segmentation Dimensions for Business/Organizational Markets Kind of Relationship Buying Situation Type of Customer Demographics Purchasing Method Product Use Possible Segmentation Dimensions
29. Evaluating Market Segments Criteria for Good Segments Homogeneous Within Heterogeneous Between Substantial
30. Evaluating Market Segments Criteria for Good Segments Homogeneous Within Heterogeneous Between Substantial Operational
31. Developing Market-Oriented Strategies in Broad Product-Markets Combined Target Market Approach Multiple Target Market Approach Single Target Market Approach This approach segments the market and picks one of the homogeneous segments as the firm's target market. The segmenter here aims at one submarket with one marketing mix. The Strategy
32. Developing Market-Oriented Strategies in Broad Product-Markets Combined Target Market Approach Multiple Target Market Approach Single Target Market Approach This approach segments the market and chooses two or more segments as the firm's target market. The segmenter here aims at two or more submarkets with a different marketing mix for each. Strategy 1 Strategy 2 Strategy 3
33. Developing Market-Oriented Strategies in Broad Product-Markets Combined Target Market Approach Multiple Target Market Approach Single Target Market Approach This approach combines two or More submarkets into a larger target market as a basis for one strategy. The combiner here aims at two submarkets with one marketing mix. The Strategy
34. Segmenting Product Markets Process for Segmenting Product-Markets Name Broad Product- Market List Customer Needs
35. Name Broad Product- Market List Customer Needs Process for Segmenting Product-Markets Segmenting Product Markets Narrow Product-Markets Identify Determining Dimensions
36. Name Broad Product- Market List Customer Needs Narrow Product-Markets Identify Determining Dimensions Process for Segmenting Product-Markets Segmenting Product Markets Name Possible Market segments Evaluate Segments
37. Name Broad Product- Market List Customer Needs Narrow Product-Markets Identify Determining Dimensions Name Possible Market segments Evaluate Segments Process for Segmenting Product-Markets Segmenting Product Markets Estimate Size
42. High moisturizing Low moisturizing Nondeodorant Deodorant Safeguard Lever 2000 Zest Coast Lux Dove Tone Lava Lifebuoy Dial Product Space Positioning for Bar Soaps
43. High moisturizing Low moisturizing Nondeodorant Deodorant 1 2 3 4 5 7 6 8 Safeguard Lever 2000 Zest Coast Lux Dove Tone Lava Lifebuoy Dial Product Space Positioning for Bar Soaps
46. Company Mission, Objectives, & Resources Competitors Current & Prospective S. W. O. T. Targeting & Segmentation Positioning & Differentiation Narrowing down to focused strategy with quantitative and qualitative screening criteria Marketing Strategy Planning Process External Market Environment Technology Political & Legal Social & Cultural Economic Customers Needs and other Segmenting Dimensions