1. STATUS OF
INBOUND & OUTBOUND
MEDICAL TOURISM IN
RUSSIA & UKRAINE
Anna Popko
Director Sales – Travel Planet VIP, UKRAINE

2. TOPIC
Russia and Ukraine Market
Healthcare Status, Facts &
Figures
Status of Medical Tourism
• Inbound Medical Tourism
• Outbound Medical Tourism
Strategies to target Russian &
Ukrainian Patients

3. MAP OF RUSSIAN SPEAKING MARKET

4. MUSLIM POPULATION IN RUSSIAN
SPEAKING COUNTRIES
 2 million Muslims in Ukraine (population of
Ukraine 45 million people)
 Muslims in Ukraine have 445 communities, 433
ministers, 160 mosques with many more
mosques being built
 There are over 5,000 registered religious Muslim
organizations
 14 % of Russian population are
Muslim(population of Ukraine 143 million people)

5. HEALTHCARE SYSTEM
 State budget/non-profit state and municipal institutions
 Independent licensed entities
Types of institutions by intensity of medical care:
 Ambulatory policlinics
 Hospitals
 Nursing hospitals and hospices
 Emergency/intensive care hospitals, departments and
stations

6. HEALTH CARE INSTITUTIONS WHICH PROVIDE
PREVENTION / TREATMENT SERVICES
1. Hospitals 10. Nursing hospitals and
2. Children's Hospitals hospices
3. Emergency Hospitals 11. Gynecological clinics
4. Clinics in research 12. Dental hospitals
institutes 13. Diagnostic centers
5. Specialized hospital 14. Medical clinics
6. Health centers 15. Family medicine clinics
7. Maternity hospitals 16. Paramedics
8. Hospitals for disabled 17. Ambulance stations
veterans 18. Other authorized
9. Medical sanitary units (in- institutions
patients or ambulatory)

7. HEALTH EXPENDITURE (% OF GDP)
% GDP Healthcare Expenses
2012
Ukraine Russia European

8. CHARACTERISTICS OF
HEALTHCARE
The public healthcare system of the country is
centralized.
 Lack of public medical insurance for treatment in
Ukraine
 Low level of public medical insurance in Russia
 Low governmental investment in healthcare
infrastructure
 Private sector investment in healthcare high-rise

9. ROLE OF LIFESTYLE FOR
DISEASES FACTORS
Cardiovascular disease
Diabetes
Obesity
Hypertension
Lack of
exercise
Unhealthy diet
Smoking
Stressed life

10. Inbound and Outbound
Medical Tourism

11. INBOUND MEDICAL TOURISM
Diseases
• Cancer treatment,
• Dental surgery,
• IVF treatment
• Surrogacy,
• Stem cell
treatment,
• Balneotherapy

12. OUTBOUND MEDICAL TRAVEL
Diseases
• Cardiovascular,
Cosmetic
Surgery, Dentistry,
Orthopedics, Reprod
uctive/IVF,
Weight Loss
Surgery, Health
Screenings

13. INBOUND V/S OUTBOUND
Outbound
High
Inbound
Low

14. Strategies to target
Russian & Ukrainian Patients.

15. RELATIONSHIP MANAGEMENT
Through Facilitators
Through Travel Agents
Through Representative Office
Through Marketing & Advertisement
Hiring Local Representatives

16. BUSINESS DEVELOPMENT
Tie-up with Insurance Companies
Ties-up with Hospitals
Tie-up with big corporate organizations
Direct marketing with patients through
advertisement and social media

17. VALUE / PRICE
Russian patients are not
necessarily looking for five
star medical tourism services.
They are looking for Value of
money with high quality of
care and personalized care.

18. PERSONALIZED CARE
Emotional “be at
home” Atmosphere
Russian Speaking
Staff
Understanding of
Needs & Mentality

19. WINNING FORMULA
Provide
necessary
Provide Pre support for
Offer Low Provide
High Quality & Post Visa, Travel,
Package Personalized
of Care Operative
Price Care Hotel and
Services
Leisure
activities.

20. TOPIC
Russia and Ukraine Market
Healthcare Status, Facts &
Figures
Status of Medical Tourism
• Inbound Medical Tourism
• Outbound Medical Tourism
Strategies to target Russian &
Ukrainian Patients

21. JUST KNOWING
WILL NOT
HELP, ACTION WILL!
THANK YOU.
Anna Popko
annapopkopa@gmail.com