consumer behavior business communication inter-office memo proposals memo writing compulsive buying personality theories customer personality brand personality personality types customer equity why marketing? customer loyalty & retention sales vs. marketing value proposition market evalution marketing landscape needs and wants customer value marketing concepts marketing process consumer motivation inner human motives human needs motives for motivation buying behavior process consumer decision making internal & external influences influences of decision making multivariable segmentation vals segmentation segment variables market segmentation consumer buying decision process market trends marketing stimuli
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