This document outlines a marketing plan presentation for Women In Action. It begins with definitions of marketing and discusses developing a simple marketing plan. It then covers marketing mix strategies including the 4Ps of product, price, place, and promotion. It also discusses the promotional mix of advertising, public relations, sales promotion and personal selling. Other sections address market segmentation, target audiences, SWOT analysis, market research, positioning, branding, and developing a detailed marketing plan. It concludes with emphasizing the importance of tracking marketing results.
This is a presentation that discusses about a topic in the Marketing field, the Marketing Plan.
Marketing Plan is one the core value of any Marketing Agency.
Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences.
The Goal is to generate both short-term financial returns and build long-term brand and shareholder value.
NB:
It's not mine, but it could help anyone else
A high-level overview of the marketing strategy steps involved when launching a new class or program to the non-traditional-student in higher education.
This is a presentation that discusses about a topic in the Marketing field, the Marketing Plan.
Marketing Plan is one the core value of any Marketing Agency.
Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences.
The Goal is to generate both short-term financial returns and build long-term brand and shareholder value.
NB:
It's not mine, but it could help anyone else
A high-level overview of the marketing strategy steps involved when launching a new class or program to the non-traditional-student in higher education.
Blok expertů 21.11.2013
Šeherezáda je první Happiness Designer. Proč?
1. Má jméno.
2. Má příběh
3. Vytváří si svoje pravidla
4. Baví.
5. Nenudí.
6. Využívá své kontakty.
7. Má dobré srdce.
Co si z toho můžete vzít vy?
1. Nepoužívejte info@firma.cz, personalizujte, podepisujte se
2. Tvořte příběhy: vyberte si zloducha a vyprávějte novinářům, jak ho porazíte, stvořte firemní legendu, infografiku i post na blog
3. Co je dané, není pro vás. Nevařte podle stejné kuchařky, co ostatní. Nevyužívejte hostesky na konference, neposílejte k Vánocům všem víno a nenechte si namluvit, že potřebujete PR agenturu na všechno.
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5. Vaše newsspeakové zkratky jsou nuda. Stejně tak ta samá prezentace po desáté. A ten samý řečník.
6. Využijte všechny koho znáte. I když to na první pohled nedává smysl. Mluvte o svém problému s každým koho potkáte.
7. Zkuste dávat. Charitě i zakázky někomu, komu změní život.
A věřte v dobrý konec.
Eyes are very delicate and continuous pressure on your eyes can create problem in the near future.
https://opticiansoftware.wordpress.com/2015/12/23/points-to-take-care-of-your-eyes/
Did you know that the smartphone market is now larger than the PC market and that 25% of US mobile web users only access the web from their mobile phones? This and other useful mobile industry stats stats that show the exponential growth of mobile marketing and mobile web.
SocialXpand | To Boost The Chance for New ContractsSocialXpand
SocialXpand boost the reviews on link and enhance chance for new contracts via digital marketing for work. By Digital and social marketing we can also take care of false complaints on links.
Hey guys, this presentation is all about marketing starting with a crisp and clear introduction and this ppt focusses on all important aspects related to marketing whether be it decision making, marketing process, marketig analysis, marketing utilities, marketing management concepts, marketing planning, traditional & modern approaches of marketing, a full coverage of 7 Ps of marketing mix as well as various important marketing strategy techniques along with relevant diagrams & charts & illutrative examples.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. Presentation Outline
What is Marketing
A Simple Plan
Marketing Mix: 4P’s
Promotional Mix: A.P.S.P.
Market Segmentation
Target Audience
SWOT Analysis
Market Research
Positioning
Branding
Detailed Marketing Plan
Tracking Results
3. What Is Marketing?
“The process of planning and executing the conception, pricing, promotion
an distribution of ideas, goods and services to create exchanges that
satisfy individual and organizational goals.”
Definition by American Marketing Association
“If the marketer does a good job of identifying consumer needs,
developing appropriate products, and pricing, distributing, and promoting
them effectively, these goods will sell very easily.”
Philip Kotler stated in Principles of Marketing
4. Simple Marketing Plan
Sometimes, a simple yet focused plan is enough.
Sentence 1: explains the purpose of the strategy.
Sentence 2: explains how to achieve this purpose; it should describes the competitive
advantage and benefits.
Sentence 3: describes the target market — or markets.
Sentence 4: outlines the marketing weapons to be employed.
Sentence 5: describes the niche — the positioning.
Sentence 6: reveals the identity of the business.
Sentence 7: states the budget, which should be expressed as a percentage of projected
gross revenues.
7. Marketing Mix: Product
Types of Product:
A good is something someone can touch
-Food, Clothing, Electronic, Hardware…
A service is providing an intangible benefit to customers
-Bank, Hotel, Restaurant, Transportation, …
An idea can include concepts or images
-Music, Story, Advertising Creative…
or any combination of the above.
Added Values :
brand name, packaging, labeling, trademark, warranties…
Business products & consumer products
8. Marketing Mix: Price
Key:
Choose a price that will earn a fair profit, AND
that equates to the perceived value to target customers.
Elasticity of Demand:
Elastic Demand is when consumer demand
is very sensitive to changes in price.
Inelastic Demand is when a change in
price will not significantly affect demand.
Pricing Models:
Markup Pricing
Break-Even Pricing
Profit Maximization Pricing
Penetration Pricing
Skim Pricing
9. Marketing Mix: Place
Distribution Method –
Direct: Face-to-face / Sales rep. / Online
Indirect: Intermediary (Wholesaler / Retailer)
Geographic –
Local / National / Global
Logistics –
Distribution Process
Channel Management
Inventory Control
Costs
10. Marketing Mix: Promotion
Promotion consists of 4 elements known as the Promotional Mix
Advertising
Print, TV, Radio, Direct mail, Email Campaign, Internet
Public Relations
Press Releases, Community Outreach
Sales Promotion
Rebates, Contests, Sweepstakes
Personal Selling
Face-to-face, Sales Representative
The New Marketing
Guerrilla Marketing
WOM Marketing
Freemium Marketing
Social Media Marketing
Viral Marketing
12. Market Segmentation : Reasons
Definition: “The process of dividing a market into meaningful, similar and
identifiable groups.”
Why Segmentation Is Important:
Enables marketers to identify customers with similar needs, buying behavior.
Allows for the tailoring of the “Marketing mix” to specific segments (also cost effective).
Consistent with marketing concept of satisfying customer wants and needs.
13. Market Segmentation : B2C
Segmentations for Consumer Markets:
Geographic
By region, country, climate.
Demographic
By age, gender, income, ethnicity, education, family lifecycle.
Psychographic
By value, attitude, lifestyle.
Benefit
By the benefits customers seek.
Usage-rate
By the amount of product bought or consumed.
14. Market Segmentation :B2B
Segmentations for Business Markets:
Company Characteristics
By location, type of company, size of company, product use.
Buying Processes
By purchasing criteria such as price, quality, service.
Customer Relationship
By the type/significance of the relationship they have with their customer.
16. SWOT Analysis & Market Research
Understanding of the Company and Potential
17. SWOT Analysis
A “snapshot” of the
company’s current internal
strengths & weaknesses
(management, personnel,
financial marketing,
manufacturing, R&D) AND
The assessment of future
opportunities and threats
relating to all the
environments external to the
firm (technological, social,
political/legal, economic,
competitive, natural).
18. Market Research : Information Needed
Information Needed:
Proof of viability of idea/market.
Feedback on 4 Ps, including media consumption (i.e. what consumer/trade
journals are read, internet sites visited, list serve affiliations).
Association memberships and trade show attendance.
Buying process, duration, and decision makers.
Competitors and market shares.
Who to Target for Research:
Potential customers (target market) – consumers or businesses.
Potential buyers (often different than customers or “users”).
Potential channel members.
19. Market Research: Primary & Secondary
Secondary data can be obtained quicker and at lower costs.
When collecting secondary data, evaluate it carefully to make sure that it is:
RELEVANT
ACCURATE
CURRENT
IMPARTIAL
Primary data can be very costly and time consuming to gather.
Many ways to collect primary data.
The most common methods:
Observational approach
Survey approach
Experimental approach
21. Positioning
A concept to position a product in the mind of the customer. Strategy is therefore
planned in the mind, not the marketplace.
This approach is needed because consumers are bombarded with a continuous
stream of high-volume advertising.
The consumer's mind reacts to this high volume of advertising by accepting only
what is consistent with prior knowledge or experience.
In an over-communicated environment, the advertiser should present a simplified
message and make that message consistent with what the consumer already
believes by focusing on the perceptions of the consumer rather than on the
reality of the product.
It is more than just a slogan. It conveys the idea that no other company, product
or service compares.
Highlight a feature or benefit that only your product or service contains.
Positioning: Unique Selling Proposition
22. Branding
Why Branding is important?
A solid brand reverses the sales process.
An established brand generates trust.
A strong brand removes customer objections.
We have moved from a selling world to a buying world.
We are selling to the overwhelmed.
Familiar brands are predictable and trustworthy.
What builds a brand?
Image
Visibility
The Perception of Being the Best
24. A Simple Marketing Plan
Sometimes, a simple yet focused plan is enough.
Sentence 1: explains the purpose of the strategy.
Sentence 2: explains how to achieve this purpose; it should describes the
competitive advantage and benefits.
Sentence 3: describes the target market — or markets.
Sentence 4: outlines the marketing weapons to be employed.
Sentence 5: describes the niche — the positioning.
Sentence 6: reveals the identity of the business.
Sentence 7: states the budget, which should be expressed as a percentage
of projected gross revenues.
25. A More Complex Plan
In some cases, a more in-depth marketing plan is needed.
This plan can be structured in the following format.
Executive Summary
Challenges
Situation Analysis
SWOT
Market Segmentation
Target Audience
Selected Marketing Strategy
4Ps / Positioning / Branding
Short & Long-Term Projections
Conclusion
Appendix
27. Tracking: Monitoring the Result
“The best predictor of the future is the past!” – Judith Greer Essex
ROI:
Return of Investments
Sales is the ultimate tracking data
Other metrics:
Ask the customers
Obtain stats from web host
Look at stats for key word campaign
Add a squeeze page to the website
Add a sub-domain to the ads or materials
Use different contact numbers for each ad
Use “Ask for” for each ad