The document discusses marketing strategies and target markets. It explains that the marketing mix includes the 4 P's - product, price, place, promotion. Market segmentation involves dividing a larger market into smaller subgroups that share characteristics. There are four main types of market segmentation: demographic, psychographic, geographic, and behavioral. Understanding segmentation allows businesses to better target their marketing to specific customer groups.
Gunther Schumacher, Worldwide President & COO of OgilvyOne Worldwide, spoke at the IBM BusinessConnect software summit about how data and technology are still transforming marketing.
As marketers, you need to sell. That is why the mantra of David Ogilvy, our founder was “we sell, or else.”
But in today’s digital world, the customer is in charge. She decides when and where to engage, how to communicate, where to get information.
Today’s customers engage only on their terms, not yours.
Consumers used to be receptive to marketing messages about product benefits. Today, most of them trust recommendations from other consumers and they are seeking them out actively.
You have to stay on top of your competition. Most of them use Facebook, Twitter, Pinterest, Tumblr, and so on. You can no longer afford to ignore new media channels, especially in the social space. Online reviews can work in your favor. Or they can work against you. How do you cope with them?
PM and Analytics in the Gaming Industry by Zynga Product LeadProduct School
Main Takeaways:
-What are the best ways to apply to get your dream job in the gaming industry?
-What is the difference between the role of a Product, Project, and Program Manager?
-Insight into a day in the life of a Gaming PM.
E Commerce Application Web Design Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a E Commerce Application Web Design Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3oVY2kr
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
Gunther Schumacher, Worldwide President & COO of OgilvyOne Worldwide, spoke at the IBM BusinessConnect software summit about how data and technology are still transforming marketing.
As marketers, you need to sell. That is why the mantra of David Ogilvy, our founder was “we sell, or else.”
But in today’s digital world, the customer is in charge. She decides when and where to engage, how to communicate, where to get information.
Today’s customers engage only on their terms, not yours.
Consumers used to be receptive to marketing messages about product benefits. Today, most of them trust recommendations from other consumers and they are seeking them out actively.
You have to stay on top of your competition. Most of them use Facebook, Twitter, Pinterest, Tumblr, and so on. You can no longer afford to ignore new media channels, especially in the social space. Online reviews can work in your favor. Or they can work against you. How do you cope with them?
PM and Analytics in the Gaming Industry by Zynga Product LeadProduct School
Main Takeaways:
-What are the best ways to apply to get your dream job in the gaming industry?
-What is the difference between the role of a Product, Project, and Program Manager?
-Insight into a day in the life of a Gaming PM.
E Commerce Application Web Design Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a E Commerce Application Web Design Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3oVY2kr
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
What is programmatic advertising?
Definition for programmatic advertising
Facts about programmatic advertising
examples of programmatic advertising
how does programmatic advertising work?
advantages of programmatic advertising
challenges of programmatic advertising
factors necessary for programmatic advertising
Display ads
We have the latest information regarding new consumer habits and internet & social media trends, from how and where to use AR (Artificial Reality) and VR (Virtual Reality), how and why you need to boost user-generated content, why you have to invest more in “micro-influencers”, why short-form video content is a must, and most importantly why and how brands have to encompass in their line-up subjects that are inclusive and representative for a wide range of audiences.
Now that we know what traditional and digital marketing is, let us find out what traditional marketing vs. digital marketing statistics say. We are going to lay down the pros and cons of online advertising vs. traditional advertising.
Are you interesting in Digital marketing?
Enroll now: +91 996 252 8294
Brand Ambassador Program Blueprint by Britt MichaelianBritt Michaelian
The Brand Ambassador Program Blueprint by Britt Michaelian is a step-by-step presentation designed to help small businesses and emerging brands to understand how successful brand ambassador programs work and how to get started with a campaign.
Social Media Marketing is something when someone creates and shares a content on various social media platforms to promote his/her brand and achieve the required marketing goals
E commerce Proposal Template PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a E commerce Proposal Template PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response.
Comprehensive Digital Marketing course provided by Ogma Techlab, one of the best training and development company for professional courses.
With updated content of digital marketing, Ogma TechLab provides hands-on experience cum internship opportunities to students. This slide have a overview of digital marketing.
To know more about this course please visit our website
https://www.ogmatechlab.com/course/complete-digital-marketing-course.html
What is programmatic advertising?
Definition for programmatic advertising
Facts about programmatic advertising
examples of programmatic advertising
how does programmatic advertising work?
advantages of programmatic advertising
challenges of programmatic advertising
factors necessary for programmatic advertising
Display ads
We have the latest information regarding new consumer habits and internet & social media trends, from how and where to use AR (Artificial Reality) and VR (Virtual Reality), how and why you need to boost user-generated content, why you have to invest more in “micro-influencers”, why short-form video content is a must, and most importantly why and how brands have to encompass in their line-up subjects that are inclusive and representative for a wide range of audiences.
Now that we know what traditional and digital marketing is, let us find out what traditional marketing vs. digital marketing statistics say. We are going to lay down the pros and cons of online advertising vs. traditional advertising.
Are you interesting in Digital marketing?
Enroll now: +91 996 252 8294
Brand Ambassador Program Blueprint by Britt MichaelianBritt Michaelian
The Brand Ambassador Program Blueprint by Britt Michaelian is a step-by-step presentation designed to help small businesses and emerging brands to understand how successful brand ambassador programs work and how to get started with a campaign.
Social Media Marketing is something when someone creates and shares a content on various social media platforms to promote his/her brand and achieve the required marketing goals
E commerce Proposal Template PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a E commerce Proposal Template PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response.
Comprehensive Digital Marketing course provided by Ogma Techlab, one of the best training and development company for professional courses.
With updated content of digital marketing, Ogma TechLab provides hands-on experience cum internship opportunities to students. This slide have a overview of digital marketing.
To know more about this course please visit our website
https://www.ogmatechlab.com/course/complete-digital-marketing-course.html
1. A Informative Slides On HERB + DRUG Interaction VANDANA JANGHEL Assistant Professor (M. Pharma, Pharmacognosy) (Siddhi Vinayaka Institute of Technology & Sciences, Bilaspur, C.G.) What comes from Nature + What we change in nature + What we don’t want
2. 1. What are Herb-drug interactions? 2. How herbs interact with other co administered drug ? 3. Whether they are diagnoised? 4. Are they neglected? 5. Any reports available ? 6. What is the significance of the study ? 7. Need for the study We will discuss on following points HERB + DRUG Interaction
3. Herb drugs + Allopathic drug = Some Reactions HERB + DRUG Interaction 1. When herbal medicinal products and western drugs administered together may interact each other in body leading to kinetic and dynamic alterations. 2. Herbs are often administered in combination with therapeutic drugs, raising the potential of herb-drug interactions. 3. Herbs or Herbal drugs often taken with the Allopathic drugs with belief that it will have some Beneficial effect. 4. Most of the herbal drugs are taken because of- Availability, Economic consideration and its safety
4. PharmacodynamicPharmacokinetics Herb may causes Additive Synergistic Antagonistic Unidentified Response activity in relation to conventional drug Change the Absorption Distribution Metabolism Protein binding Excretion of the drug thus changing blood level of drug HERB + DRUG Interaction
5. Diagnosis Evidence of Interaction Preclinical Trials Clinical Trials Case studies from pharmacovigilance 1 2 3
6. 1. Drug interaction is the 4th to 6th cause of death in the world. 2. About 70-80 herbs may increase the risk of bleeding. 3. Aristolochic acid from Kidamari (Aristolochia Bracteolata) is toxic. 4. Ephedra (Somlata) caused more than 54 deaths and 1600 cases of adverse reaction. Facts about Herbal Drug Interactions
7. 1. Clinician lack of adequate knowledge about Drug-herb Interaction 2. No quality control and assurance for the purity and safety. 3. No advance research in this field. 4. Blind believe or over believe in Ayurverdic medicine 5. Avoidance of patient history about drug sensitivity 6. Adulteration in herbal drug Reason for Herb-Drug Interaction Less Knowledge No Quality Control No Documentation Mythological Believe Herbal-Drug Interaction
8. PHARMACOKINETIC INTERACTION Parameter Increases Decreases Absorption Ginger Fibers Green tea Mucilage containing herb Black pepper Mucilage containing herb Metabolism Guggul Grape juice Elimination Laxative (Aloe) Liquorices Diuretics herbs
9. ALOE VERA Interferes with drug absorption through Laxative action (Aloe latex) Decrease transit time Decrease Intestinal Fluids GINGKO BILOBA Decrease effectiveness of Alprazolam by decreasing its absorption. Ginkgo decreases absorption of Alprazolam rather than inducing hepatic metabolism of alprazolam. GINGER Enhance the absorption of sulfaguanidine and decreases blood sugar PHARMACOKINETIC INTERACTION Herbal drugs which shows Interaction related to Absorption
1
Segmentation, Targeting, positioning, differentiation, bases of segmentation, advantages of segmentation, types of targeting, Steps in Segmentation, Targeting, and Positioning
1. Indicator 1.04 – Employ marketing
information to develop a marketing plan
Marketing
Part II
2. THE MARKETING MIX REVIEW
Includes four basic
P?
strategies called the 4
P’s or elements of P?
marketing. For each
strategy, decisions P?
have to be made for
each product the P?
business offers to
best reach their target
market.
3. WHY ARE MARKETING
STRATEGIES IMPORTANT IN THE
MARKETING MIX?
Marketing plan is created with marketing
strategies for the marketing mix. Marketing
strategies are important because they are the
framework of conducting business. They
guide the allocation of a business’s resources.
It unites the marketing activities throughout
the business and everyone is on the same
page. Eliminates chaos and confusion.
4. What is a Market?
A market are those who have:
A need or desire, and
The ability to pay, and
The willingness to buy (soon)
5. MASS MARKETING
Mass Market is when the group is considered as
a whole with all the marketing activities; using a
single marketing plan.
Ex. Chewing gum & light bulbs
6. MASS MARKETING
Advantages Disadvantages:
Don’t have to pay for Diversity of the
the production of similar audience
products Unable to track return,
Can price and distribute low response rates
one type of product Nonpersonal
more easily than many Beliefs that everyone is
Can send one the same
promotional message to Low profit margins
everyone
High competition
Easier to manage, cost
effective
Predictable response
rates
Easy to set up.
7. WHAT IS A TARGET MARKET?
Identified segments of
the market that a
business wants to have
as their customers.
For example,
teenagers, mothers-to-
be, single mothers,
American Family, men
.vs. women, or college
freshman. Each
example has wants and
needs that can be
targeted and utilized to
develop effective
strategies to reach
8. TARGET MARKET
A target market are those who:
Are grouped within a market by what they have in
common
Are the customers the business seeks to attract
9. IMPORTANCE OF TARGET
MARKETS
A target market
represents the people
most likely to buy
what you sell. These
people have
something in common
that solidifies their
desire for your
product or service.
And that something
distinguishes them
from the market at
large.
10. Importance of Target Markets
Every customer belongs to a number of markets
Customers are targeted in the consumer
market, and businesses are targeted in the
industrial market
The same customer or business can be included
in more than one target market
Markets usually change over time
11. SEGMENTATION
Market Segmentation Market segment is a
is the process of subgroup of a larger
dividing a larger market that share one
market into smaller or more
parts. characteristics.
12. MARKET SEGMENTATION
Advantages: Disadvantages:
Providing the More expensive,
products customers more difficult to
want produce
Effective Expensive to set up
communication Requires more
Higher response rate, marketing research
Repeat and loyal
customers
Personal
13. WHY IS MARKET SEGMENTATION
BEING USED MORE?
Better matching of customer’s needs
Better profits & opportunities for growth
Repeat customers
Target market communication
More businesses operating globally creates more
competition & greater market share via market
segments
It is more efficient in the long run.
14. 4 TYPES OF MARKET
SEGMENTATION
Demographic
Psychographic
Geographic
Behavioral
15. DEMOGRAPHIC
SEGMENTATION
Statistics that
describe a population
by personal
characteristics such
as age, gender,
income, marital
status, ethnicity,
education, &
occupation.
16. DEMOGRAPHIC Example:
Gender: indicates purchase preferences (female)
Origin or heritage: race, ethnicity, nationality
(Caucasian)
Religion (Christian)
Social or economic status: education level,
occupation, income (Middle-Class)
Life stage: age, generation, marital status, family
life cycle, family size. (Teens)
17. PSYCHOGRAPHIC
SEGMENTATION
Defined: Markets Characteristics reflect
divided by social and consumer buying
psychological behaviors. The
characteristics. characteristics are
(Lifestyles, morals, valu Interests, Habits, Activiti
es, & interests) es, Lifestyles, Opinions,
& Hobbies. These
reflect who your
customers are.
Businesses that use
Marketing principles to
guide their decision
making must evaluate
and reevaluate their
customer’s wants and
needs continuously to
18. PSYCHOGRAPHIC Example:
It gives a clearer picture of customers’ needs and
wants based on personality and lifestyle.
Snowboarder: LOVES cold and outdoors, free-
spirited, not into authority, fun-loving, has lots of
friends
19. GEOGRAPHIC SEGMENTATION
Markets divided by It is valuable
where the customer information because
lives. businesses can tailor
their product mix
based on location.
Characteristics are
nations, states, region
s, counties, cities, or
neighborhoods.
20. GEOGRAPHIC Example:
Determine customers’ purchase preferences
according to climate, political boundaries, or
population density
Marketers discover:
Where their markets are located
Who their competitors are
Which media will reach their customers
Businesses can market to customers based on
location
21. BEHAVORIAL SEGMENTATION
Segmenting a market Types of behavioral
base on the way segmentation:
customers use a Product Benefits
product or behave
Usage
toward a product.
(How a consumer Loyalty
responsdsto a Occasions
product.)
22. BEHAVORIAL Example:
Customer questions in behavioral marketing:
How will the product benefit me?
Am I ready to buy it?
When will I use the product/
On what occasions?
How often?
Am I in a comfortable buying pattern?
Do I feel loyal to a particular brand?
23. ACTIVITY
Choose a partner!
Cut out ads from magazines for 3 products of
your choice.
Create a small poster with the products listing the
target market the product and ad are designed to
attract.
For EACH product – you need to identify the following
market segmentation for that product:
Demographics
Geographics
Psychographics
Behavioral
You may use the internet to research product