This document discusses the importance of personal branding and outlines steps for developing a personal brand. It defines personal branding as using one's skills, individuality and networking abilities to promote oneself. The key steps involve analyzing your current brand, setting goals, developing a branding strategy, communicating your brand to target audiences, and maintaining consistency. Personal branding is important because most jobs are found through networking rather than advertisements, so developing your personal brand allows you to better promote yourself and pursue new opportunities.

1. Personal Brand
What? Why? How?
Yulia Kudina

2. Why are you here?

3. “My dear, here we must run as fast as we can, just to stay in place. And if you
wish to go anywhere you must run twice as fast as that.”
― Lewis Carroll, Alice in Wonderland

5. “If you’re not branding yourself,
you can be assured that others
are doing it for you.

6. “ YOU ARE
THE BRAND!

7. Personal characteristics vs
Personal brand

9. Personal Brand Architecture
 Core/gist
 Emotional characteristics
 Functional characteristics

10. Personal Brand Formula
 Skill
+
 Individuality
+
 Networking

11. What if..
 Your brand is still there, you just don’t control it
 No brand = no promotion/harder to find new workplace
 Start building your name at each new project over and over again
 Harder to pursue challenging opportunities, since you don’t know about them
 Limit your reach

12. Personal Brand Background
 Functional
 Mental
 Social
 Spiritual

13. Personal Brand Step by Step
 Current brand analysis
 Goal setting
 Brand strategy development
 Target audience communication
 Brand consistency

14. Most often questions/enquires I get

15. Current Brand Analysis
 Ask your colleagues, friends/family
 Google yourself
 Strengths/ weaknesses
 Professional goals + how to reach
 What am I best at?
 My biggest achievements

16. Focus on your strengths

17. Be visible

18. Be consistent

19. Become known and convincing
to your target audience

20. Networking by God himself

21. “CNN has estimated that 80% of
jobs are never advertised and
instead filled through networking
and employee referrals

22. Learn to influence!
Charity, volunteering, social projects –
also an influence

23. Review your brand
strategy/audience regularly

24. Places to promote your Personal Brand
 Current workplace
 Professional community
 Social networks
 Social media, blogs

25. Takeaways
• Personal Branding and Networking is how recruitment is done
• You have full control over your brand
• If you don't take advantage of your strengths, you will lose opportunities
• Brainstorm all your personal qualities and experiences
• Never stop developing yourself
• Personal Branding costs hardly any money but does takes time
• Use social media tools for personal empowerment and professional networking

26. “We are CEOs of our own
companies: Me Inc.
To be in business today, our
most important job is to be head
marketer for the brand called You

27. Thank you 