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Digital Marketing for Your Business or Personal Brand

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early bird digital marketing
early bird digital marketing

Sherry Bonelli, from www.earlybirddigitalmarketing.com spoke at Kirkwood's Beyond Rubies event on March 6th: Digital Marketing for Your Business or Personal Brand. If you want information on digital marketing, SEO, social media, mobile websites, etc. take a look at the presentation.

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Digital Marketing for Your Business or Personal Brand Sherry Bonelli, Digital Marketing Professional early bird digital marketing
Digital Marketing for Your Business or Personal Brand • A little bit about me…. • What is digital marketing? • What is your story? • It all starts with your website • Getting found in search • Find your social side • Build your authority • Q&A www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli
Who Am I? www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli • 15 years’ technology publishing experience • Digital marketer since 1998 • Owned Ecommerce Website from 1998-2008 – Pregnancy & Baby Products • Had ups… • ….Had downs • Serial Entrepreneur – Ideas…Ideas…Ideas • Single Mom of 3 kiddos, 2 dogs, 2 cats and 3 frogsSherry Bonelli, Serial Entrepreneur
What Is Digital Marketing and Why Should You Care? Digital marketing is marketing that uses electronic devices to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile), Search Engine Optimization (SEO) and social networks. Digital Marketing can be through Internet channels like Social Media, E-mails ads, Banner ads, etc. Many organizations use a combination of traditional and digital marketing channels; however, digital marketing is becoming more popular with marketers as it allows them to track their Return on Investment (ROI) more accurately compared to other traditional marketing channels. According to the Digital Marketing Institute, Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses. www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli
What’s YOUR Story? Build Authority and Others Will Follow…. www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli Businessman Rock Star!
What Makes YOU and YOUR Business Interesting? • What are good at? Why are you exceptional? • What’s your story? Is it compelling? • How is your business different from your competitors? • What makes you special? • Do you have a niche that you excel at? www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli Find Your Uniqueness and Exploit It By Consistently Promoting Your Message Online
Use Digital Marketing to Build Your Following …Get More Customers and More $$
It Starts With Your Website! • It's cheap. It's easy to do. And it can take less than 20 minutes to set up. Yet more than half of all small businesses still don't have a website. • Every small business needs a website. Period. Nonnegotiable. Customers expect one. • Small businesses that don't have one say they don't have the time, think it will cost too much or don't want the rush of orders that comes with being online. But entrepreneurs that have jumped to the digital side say their websites have boosted sales, cut down on time-consuming phone calls and brought more people into their stores. Small business owners who want to start a website have lots of options that make it easier than in the past: www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli • Hire a web designer • Wix.com • WordPress • SquareSpace.com • Weebly.com
Google, Bing and Yahoo! Will Give You A “Mini” Website for FREE! www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli
Already Have a Website? Make Sure It’s Mobile Friendly…. Most small and medium-sized businesses do not have a mobile-optimized website. Only 6% of SMBs have a mobile site Source: Hibu www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli • Half of the entire population of the US is checking their smartphones up to 150 times a day. (ExactTarget 2014 Mobile Behavior Support) • Consumers choose search as their No. 1 in-store resource for helping them make purchase decisions. (ThriveAnalytics, April 2014) • 78% of local-mobile searches result in offline purchases in a business. (comScore, Neustar Localeze, 15 miles, Local Search Study, April 2014)
Be Found: SEO www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli A website is a start – but you need to be found in Search Engine Results (SERPs)
Start with Online Directories www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli First Get Your Business Listed on Online Business Directories
Content Counts… www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli Search Engines Are Looking for Content • New content on your website • Ebooks, White Papers, Articles • Blog posts • Contribute to LinkedIn Groups • Write posts on LinkedIn • Social Media “Signals” – Contribute to the conversation • Get in on discussions on industry websites • Scoop.It • And More!
Gettin’ Social www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli Not Every Social Media Channel Is Right for Your Business Pick the Social Media Channels that are right for your business and make them ROCK! Optimize Your Profile …
Facebook www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli • Complete your profile • Good photos/images (Anyone like Pie?) • Engaging content • Not all “Likes” are the same • Watch out for trolls • Follow others and get followers, too
LinkedIn www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli LinkedIn = Business and Personal Opportunities • It all starts with a SOLID profile • Make sure your bio is the best • Need to connect your business account to your personal account
LinkedIn www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli Build an All-Star Profile Join Groups and Be Active In Those Groups
Twitter www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli • Be a thought leader • Follow others • Promote other’s material/products • Give credit to others • Connect with and listen to your customers and prospects
Build Authority: Your Reputation Counts www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli Build a 5 Star Reputation Our friend Google Shows Reviews in Search Engine Results. You gotta stand out…
You Can’t Bury Your Head in the Sand Any More! www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli Resistance [to Digital Marketing] is Futile!
Questions?
Thank You! Sherry Bonelli, Digital Marketer early bird digital marketing / BudSprout LLC www.earlybirddigitalmarketing.com sherry@earlybirddigitalmarketing.com @sherrybonelli | 319-409-3287

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Digital Marketing for Your Business or Personal Brand

  • 1. Digital Marketing for Your Business or Personal Brand Sherry Bonelli, Digital Marketing Professional early bird digital marketing
  • 2. Digital Marketing for Your Business or Personal Brand • A little bit about me…. • What is digital marketing? • What is your story? • It all starts with your website • Getting found in search • Find your social side • Build your authority • Q&A www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli
  • 3. Who Am I? www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli • 15 years’ technology publishing experience • Digital marketer since 1998 • Owned Ecommerce Website from 1998-2008 – Pregnancy & Baby Products • Had ups… • ….Had downs • Serial Entrepreneur – Ideas…Ideas…Ideas • Single Mom of 3 kiddos, 2 dogs, 2 cats and 3 frogsSherry Bonelli, Serial Entrepreneur
  • 4. What Is Digital Marketing and Why Should You Care? Digital marketing is marketing that uses electronic devices to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile), Search Engine Optimization (SEO) and social networks. Digital Marketing can be through Internet channels like Social Media, E-mails ads, Banner ads, etc. Many organizations use a combination of traditional and digital marketing channels; however, digital marketing is becoming more popular with marketers as it allows them to track their Return on Investment (ROI) more accurately compared to other traditional marketing channels. According to the Digital Marketing Institute, Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses. www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli
  • 5. What’s YOUR Story? Build Authority and Others Will Follow…. www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli Businessman Rock Star!
  • 6. What Makes YOU and YOUR Business Interesting? • What are good at? Why are you exceptional? • What’s your story? Is it compelling? • How is your business different from your competitors? • What makes you special? • Do you have a niche that you excel at? www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli Find Your Uniqueness and Exploit It By Consistently Promoting Your Message Online
  • 7. Use Digital Marketing to Build Your Following …Get More Customers and More $$
  • 8. It Starts With Your Website! • It's cheap. It's easy to do. And it can take less than 20 minutes to set up. Yet more than half of all small businesses still don't have a website. • Every small business needs a website. Period. Nonnegotiable. Customers expect one. • Small businesses that don't have one say they don't have the time, think it will cost too much or don't want the rush of orders that comes with being online. But entrepreneurs that have jumped to the digital side say their websites have boosted sales, cut down on time-consuming phone calls and brought more people into their stores. Small business owners who want to start a website have lots of options that make it easier than in the past: www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli • Hire a web designer • Wix.com • WordPress • SquareSpace.com • Weebly.com
  • 9. Google, Bing and Yahoo! Will Give You A “Mini” Website for FREE! www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli
  • 10. Already Have a Website? Make Sure It’s Mobile Friendly…. Most small and medium-sized businesses do not have a mobile-optimized website. Only 6% of SMBs have a mobile site Source: Hibu www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli • Half of the entire population of the US is checking their smartphones up to 150 times a day. (ExactTarget 2014 Mobile Behavior Support) • Consumers choose search as their No. 1 in-store resource for helping them make purchase decisions. (ThriveAnalytics, April 2014) • 78% of local-mobile searches result in offline purchases in a business. (comScore, Neustar Localeze, 15 miles, Local Search Study, April 2014)
  • 11. Be Found: SEO www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli A website is a start – but you need to be found in Search Engine Results (SERPs)
  • 12. Start with Online Directories www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli First Get Your Business Listed on Online Business Directories
  • 13. Content Counts… www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli Search Engines Are Looking for Content • New content on your website • Ebooks, White Papers, Articles • Blog posts • Contribute to LinkedIn Groups • Write posts on LinkedIn • Social Media “Signals” – Contribute to the conversation • Get in on discussions on industry websites • Scoop.It • And More!
  • 14. Gettin’ Social www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli Not Every Social Media Channel Is Right for Your Business Pick the Social Media Channels that are right for your business and make them ROCK! Optimize Your Profile …
  • 15. Facebook www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli • Complete your profile • Good photos/images (Anyone like Pie?) • Engaging content • Not all “Likes” are the same • Watch out for trolls • Follow others and get followers, too
  • 16. LinkedIn www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli LinkedIn = Business and Personal Opportunities • It all starts with a SOLID profile • Make sure your bio is the best • Need to connect your business account to your personal account
  • 17. LinkedIn www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli Build an All-Star Profile Join Groups and Be Active In Those Groups
  • 18. Twitter www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli • Be a thought leader • Follow others • Promote other’s material/products • Give credit to others • Connect with and listen to your customers and prospects
  • 19. Build Authority: Your Reputation Counts www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli Build a 5 Star Reputation Our friend Google Shows Reviews in Search Engine Results. You gotta stand out…
  • 20. You Can’t Bury Your Head in the Sand Any More! www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli Resistance [to Digital Marketing] is Futile!
  • 22. Thank You! Sherry Bonelli, Digital Marketer early bird digital marketing / BudSprout LLC www.earlybirddigitalmarketing.com sherry@earlybirddigitalmarketing.com @sherrybonelli | 319-409-3287