This presentation offers a basic introduction to social media.

1. 
Social Media
An Introduction
Presented by Rodeena Stephens

2. What is Social Media?

3. What is Social Media
Social Media
is a
CONVERSATION

4. Build Relationships
 Have a conversation
 Establish & Maintain
Relationships
 Market Your Business
 Connect with Customers,
Friends, Family

5. Facebook
More than 1.28 billion users
Create Profiles, Upload Videos,
Upload Images, Send Messages

6. Facebook Pages

7. Twitter
More than 255 million active
users
Send and Read Short 140-character
Text Messages called TWEETS

8. LinkedIn
More than 300 million users
Largest and Most Popular networking site in
the world. Business-oriented social
networking site

9. Instagram
More than 200 million users
Fun way to share your life, business
accomplishments and more through pictures
and short 15-second video

10. Getting Started
 Create a Profile
 Complete Your Profile – including
headshot, bio, accomplishments,
resume (LinkedIn)
 Follow and connect with people you
know or would like to know
 Join the conversation

11. Social Media Checklist
1.Start Small
2.Follow 80/20 rule – 80% other
content, 20% your content –
share links, quotes, etc.
3.Don’t worry about your
follower/like count.
4.Be yourself – don’t try and
assume someone else’s social
media style. Be authentic
with your content

12. Social Media Checklist
1.Be consistent
2.Post regularly
3.Join the conversation and
meet other people
4.Don’t be annoying – we don’t
care that you had Starbucks
coffee this morning
5.Follow people with similar
interests

13. Social Media
Social Media is what you
make it! Have fun and don’t
be afraid to meet new
people!