The document discusses using social media for small business marketing and advertising. It provides tips for [1] defining your brand and understanding your customers, [2] choosing appropriate social media platforms like Facebook, Twitter, YouTube and blogs, and [3] developing an effective social media strategy with goals, timelines and analytics for measuring success. The key message is that social media allows businesses to build relationships with customers, present their brand culture, and engage audiences in a transparent way beyond just self-promotion.

1. Social Media for Small Business
Presented by
Rodeena Stephens

2. Marketing & Advertising
Not only promoting your brand or
event, it’s also about Building
Relationships
Brand Clients

3. Affordable Marketing Options
• Social Media
• Email Marketing
• Social Networks
• Blog
• Mobile Marketing

4. Know Your Brand
• Define BRAND
• What is your
service/brand image in
the market today?
• What do you want
your brand image in
the market to be?
• What do you want
your client experience
to be with your brand?

5. Customers
• Customers - Who Are They?
• Research – What Do You Know About Them?
• Strategy – What is Your Plan To Reach Them?
• Promotion – How Best to Promote?
• Providing Services – What Service Do You
Provide

6. What Do You Want The Customer To
Know About Your Brand?

7. What Do You Want The Customer to
Do as a Result of That Knowledge?
Use your
Product Tell Others About
Your Product

8. Market Your Brand
Use
Clear, Conci
Make the
se
Sale
Compelling
Language
Be Identify
Persuasive Deliverables
State
Benefits

9. Marketing Your Company

10. How You Present Your Brand Is Key to
the Success of Your Business
• What does your company offer that the
customer absolutely can’t live without?
• What makes your brand stand out from your
competitor?
• What are you doing to really CONNECT with
your audience?

12. Steps to Creating a Strong
Social Media Strategy
1. Research
2. Assessment
3. Objectives
4. Develop Strategies
5. Timeline
6. Measurement & Analytics

14. Where Are Your Customers?

15. Where Are Your Customers?
• Facebook – 800 million users. If Facebook were a
country, it would be the 3rd largest country in the
world (behind China and India)
• Twitter – 127 million active users and 462 million
registered accounts. It is estimated that it will
reach 500 million accounts by March 2012.
• YouTube – 490 million unique users.
• LinkedIn – 100 million users

16. What Customer’s Expect
Social Media allows the Brand an
opportunity for customers to see the
culture of a company. It’s not a sales tool &
too much self promotion is actually
frowned upon.

17. What Customer’s Expect
• Be Transparent with your Audience
• Be First to inform customer’s of a positive
and negative situation.
• Use social networks as an opportunity to
get to know your business
• Establish trusting relationship
• Identify ways to meet the demands of a
media-driven culture

18. Facebook
• Create a Page for Your Business
• Personalize your page so that it reflects
personality of your business
• Share stories, pictures, videos
• Connect – What happens after the
consumer LIKES your page?
• What will make them keep coming back?

19. Twitter
• Create a Twitter account for your business
• You have 140 characters to engage!
• Be concise but effective
• Connect with others with similar interests
• The majority of your tweets should be about
building relationships
• Do not self-promote… all the time
• Create a #hashtag surrounding your brand or
product

20. YouTube
• Create a YouTube channel for your business
• Use this as a brand building opportunity
• Keep content fresh and current
• View this channel as major network for
your business
• Know your message and identify creative
ways to share with your customers

21. Blog
• Every business should have a blog
• Used in lieu of company website
• Extension of your business
• FREE
• Give readers an insight into your company.
• Update content at least 2-3x/week
• Have entertainment value in your posts –
people get bored easily
• Don’t forget the power of video

22. Tumblr
• Great platform to feature photos
• Before & After pictures
• This works especially well with realtors. Show
house with For Sale sign and once it’s sold,
upload a picture of you shaking hands with the
buyer (connection). Use your customers to tell
the story.

23. Blog Platforms
Blogspot
WordPress.
Tumblr
BlogTalk Radio – Create an online radio show

24. Online Portfolio’s
Behance.net
Carbonmade.com
About.Me
Flavors.Me