As part of our work at SME Centre @ SMCCI, I delivered this workshop with the hope that our SMEs can begin discovering the exciting possibilities that Branding can bring to their businesses.

2. Introductions
Let’s get to know
each other

3. Part 1
Understand what
‘Brand’ means
A simple definition to guide you

4. A simple & powerful definition of Brand:
"Your Brand is
How You Truly See Yourself
and
Communicating This,
Naturally &
All The Time
to the world."

5. Branding is not fluffy.
It is Real.
Your brand is a True
Expression of what You
are About
regardless if you’re a Business or a Person.

6. So.
How do you truly see yourself?

7. Solitary?
Thinker?

8. Same?
Ordinary?

9. Unique?
Different?

10. Inspired?

11. Elegant?
Classy?

12. Cheerful?
Light?

13. Creative?

14. Innovative?

15. Artistic?
Cultured?

16. ‘Handicraft-y’?

17. Casual Chic?

18. Quaint?

19. Bold?

20. There is your Business Brand
& there is your Personal Brand.
Both are important.

21. Sheng Siong
&
Lim Hock Chee

22. Apple
&
Steve Jobs

23. If you could find out
what the most successful people did
in any area & then
you did the same thing over & over,
you’d eventually get the same result
they do.
~ Brian Tracy

24. So.
Who do you see as
an Inspiring Role Model?
For your Personal Brand?
For your Business Brand?

25. Part 1
So, what does
‘Brand’ mean?
Your Brand is How You Truly See Yourself
– and Communicating This, Naturally &
All The Time, to the world.
Recap:

26. Part 2
What is
your Brand?
Let’s uncover & discover Your Brand

27. A simple & powerful definition of Brand:
"Your Brand is
How You Truly See Yourself
and
Communicating This,
Naturally &
All The Time
to the world."

28. So.
How do you truly see yourself?

31. The Samar brand

32. The Samar brand

34. Uncovering Your Brand
Seek to Express, not Impress.
Ask ‘What is it that sets my Heart on Fire?’
Then go Express it.
Be Inspiring
If you want to create a Prominent & Profitable business
brand, your Message must be Inspiring.
Because Inspiration sells.
Be Different
Don’t follow the crowd. Follow your Heart.

35. “ Whatever you do, be different – that was
the advice my mother gave me, and I can’t
think of better advice for an entrepreneur.
If you’re different, you will stand out.”
Anita Roddick
The Body Shop

36. The Key to Branding Success :
“A brand is not a product,
a service, or a logo.
It is an Inspired Idea.”
~ Harasha
This is what makes a brand Fail or Succeed.

37. The Key to Branding Success…
So what is your brand?
What is The Point you’re trying to
make through your work?
What’s your Message?
A brand is an Inspired Idea

38. Why your ‘Why’ is more important
than your ‘What’
WHY you are doing the business is more important for the
market place to know than WHAT you are selling.
Because What you're selling may change - but not your Why
& Because your Why will excite & attract your Ideal Customer
Look at Richard Branson,
Look at Steve Jobs,
Look at Tony Fernandes.
See?

39. Let’s uncover & discover Your Brand so
that you can stand out meaningfully.

40. There is your Business Brand
& there is your Personal Brand.
Both are important.
What’s Your Personal Brand?

41. There is your Business Brand
& there is your Personal Brand.
Both are important.
What’s Your Business Brand?

42. In everything you do,
go back to your ‘brand’

43. Part 3
Use your
Brand to Grow
your Business
Telling World What You Have

44. A simple & powerful definition of Brand:
"Your Brand is
How You Truly See Yourself
and
Communicating This,
Naturally &
All The Time
to the world."

45. You’ve got to
Be ‘Out There’

46. Being ‘Out There’
‘Be’ your brand all the time.
Be Bold in Expressing your Brand
If you Want your Brand to be Successful, you need Courage.
Take a Stand for What You Deeply Believe in
- regardless of the Critics.
No Jargon – Keep it Simple:
If you want your Target Market
to Sit Up & Pay Attention - Drop the Jargon!
Speak in Clear & Simple language that they can 'Get'

47. Being ‘Out There’…
Tell to Sell. Don’t Sell to Sell.
If you’re proud of your work, you won’t find it difficult to
sell. You become Unapologetic
You can't be everything to everybody.
Be okay with that.
They’re are some people you’re meant to serve - & many
you’re not.

48. You can’t be good
at Branding
if you are shy.

49. 7 ways you can express Promote your Brand
for More Business
(assumption: that you have the other 3Ps of marketing right)
It’s all about Telling the World
about What You Have
1. Embrace Social Media
2. Give great content
3. Record yourself
4. Organise meaningful events
5. Speak - publicly.
6. Take up a cause that brings Good to the World
7. Share your Journey

50. 7 ways you can express Promote your Brand
for More Business
Promotion Channel For Your Personal Brand For Your Business Brand
1. Embrace Social Media Facebook + Personal Blog LinkedIn + Business Blog +
Slideshare
2. Give Great Content Related to your Personal
Interests
Be an Authority in your
Industry
3. Record Yourself YouTube / Vimeo YouTube / Vimeo
4. Meaningful Events
(can be done on your own or in
collaboration with others who
are aligned with your brand)
Related to your Personal
Interests
To serve - not Sell to - your
Ideal Clients & industry
players
5.Speak Publicly Related to your Personal
Interests
On content related to your
Industry
6. Take up a Good Cause Something close to your
Heart
Something your Business
truly cares about
7.Share Your Journey In Writing, In Person In Writing, In Person

51. Let’s come up with your
own Brand Strategy
There is your Business Brand
& there is your Personal Brand.
Both are important.

52. What’s Your
Personal Brand
Strategy?

53. What’s Your
Business Brand
Strategy?

54. Let’s Review:
One key learning point I got
about Me & My Business is…

55. Thank
You!